Awe and guilt: Desirability and feasibility appeals in social media green campaigns

As the world has become increasingly concerned about environmental plastic pollution, private and public sectors remain devoted to creating effective green marketing campaigns on social media platforms. Drawing upon construal level theory and appraisal tendency theory, this research examines the interaction effect of green ad appeals and two distinct emotions—awe and guilt—on consumers' social media engagement and pro-environmental intentions. The findings from two experimental studies demonstrate that when individuals experience awe, desirability (vs. feasibility) message appeals generate stronger engagement in social media green campaigns. In contrast, it was found that when individuals experience guilt, feasibility (vs. desirability) message appeals enhance social media engagement and pro-environmental behaviors more effectively. This research offers novel theoretical contributions to the existing body of literature and provides practical insights by suggesting that awe and guilt act as moderators leading to greater consumer responses when used with matching social media messages promoting green campaigns.     

Implementation and evaluation of a juvenile mental health training for law enforcement in a medium-sized jurisdiction

The need for specialized training programs that are focused on youth mental health needs, awareness of community-based services, and de-escalation skills is growing across law enforcement agencies due to calls for service that involve youth in mental health crisis. The current study evaluates a juvenile mental health training for law enforcement that was developed based on agency needs. The training was completed by 159 officers and a pre-/post-test design was used. Findings suggest that officers were satisfied with the training and improvements were seen across several training constructs (confidence, preparedness, stigma, resource awareness, and de-escalation skills). Satisfaction with the training predicted change in confidence and preparedness. Recommendations for future research and the implementation of juvenile mental health trainings are discussed.     

Bad Rap for Rap: Bias in Reactions to Music Lyrics1

This research examines the recent public outcry against violent rap songs such as Ice T's “Cop Killer.” It was hypothesized that rap lyrics receive more negative criticism than other types of lyrics, perhaps because of their association with Black culture. Two experiments were conducted to examine the effect of musical genre and race of singer on reactions to violent song lyrics. The results support the hypothesis. When a violent lyrical passage is represented as a rap song, or associated with a Black singer, subjects find the lyrics objectionable, worry about the consequences of such lyrics, and support some form of government regulation. If the same lyrical passage is presented as country or folk music, or is associated with a White artist, reactions to the lyrics are significantly less critical on all dimensions. The findings are briefly discussed in terms of various models of racism and stereotyping.     

The psychological speciesism of humanism

Philosophical Studies - Humanists argue for assigning the highest moral status to all humans over any non-humans directly or indirectly on the basis of uniquely superior human cognitive abilities....     

An evaluation of contingency strength and response suppression

Typically, functional analyses of severe problem behavior have been conducted in two ways: (a) The target response is reinforced immediately after it occurs, or (b) the target response is reinforced on some schedule thought to mimic a naturally occurring schedule. We evaluated the effects of contingency strength in reducing levels of problem behavior with 2 participants who had been diagnosed with developmental disabilities. Results showed that under a neutral contingency, one in which the probability of reinforcement for aggression was equal to the probability of reinforcement for the nonoccurrence of aggression, rates of aggression were suppressed to low levels for both participants.     

Perceptions of adulthood among Anglo and Latino parents

The transition to adulthood presupposes that a developing adolescent acquires a set of characteristics that enables him or her to perform expected adult behaviors. There is a gap in the literature in identifying these expected behaviors as they pertain to different cultural and racial groups. To fill this gap, parent-generated indicators of adulthood were studied, including the beliefs, behaviors, and attitudes that are either common or specific to Anglo and Latino parents. College students at an urban university in the Los Angeles area were recruited to enlist their parents to complete a questionnaire. Equal numbers from each ethnic group were surveyed. The results of this study indicate that Anglo participants defined adulthood in terms of independence significantly more often than Latino participants. Furthermore, Latino participants defined adulthood in terms of event-related markers, such as marriage, significantly more often than Anglo participants. This research points to the need to define adulthood in ways that reflect the ethnic diversity of the United States. The authors express their thanks to Russell Espinoza, Ileana Garoz, Anna Rivera, Sandra Samayoa, Gabriella Chavira, Maria Hernandez, Angel Lahr, and Kevin Kim for their invaluable assistance. An earlier version of this paper was presented at the 1997 meeting of the Western Psychological Association, Seattle.