The Earth is flat when personally significant experiences with the sphericity of the Earth are absent

Participants with personal and without personal experiences with the Earth as a sphere estimated large-scale distances between six cities located on different continents. Cognitive distances were submitted to a specific multidimensional scaling algorithm in the 3D Euclidean space with the constraint that all cities had to lie on the same sphere. A simulation was run that calculated respective 3D configurations of the city positions for a wide range of radii of the proposed sphere. People who had personally experienced the Earth as a sphere, at least once in their lifetime, showed a clear optimal solution of the multidimensional scaling (MDS) routine with a mean radius deviating only 8% from the actual radius of the Earth. In contrast, the calculated configurations for people without any personal experience with the Earth as a sphere were compatible with a cognitive concept of a flat Earth.     

The Repeated Evaluation Technique (RET). A method to capture dynamic effects of innovativeness and attractiveness

Innovativeness is defined as ‘originality by virtue of introducing new ideas’. Thus, innovative designs often break common visual habits and are evaluated as relatively unattractive at first sight (Leder & Carbon, 2005 ). In most empirical studies, attractiveness is measured only once. These measures do not capture the dynamic aspects of innovation. This paper presents a dynamic procedure, the Repeated Evaluation Technique (RET), that improves the validity of attractiveness evaluations. RET simulates time and exposure effects of everyday life. Using RET, we investigated the appreciation of different car designs varying in innovativeness and curvature. While the mere exposure theory (Zajonc, 1968 ) would predict a general increase of liking in increasing exposure, RET revealed dissociate effects depending on innovativeness. Only innovative designs showed an increase in attractiveness. Low innovative designs were rated as being relatively attractive in the beginning, but did not profit from elaboration due to RET. Copyright © 2005 John Wiley & Sons, Ltd.     

Neural and genetic foundations of face recognition and prosopagnosia

Faces are of essential importance for human social life. They provide valuable information about the identity, expression, gaze, health, and age of a person. Recent face‐processing models assume highly interconnected neural structures between different temporal, occipital, and frontal brain areas with several feedback loops. A selective deficit in the visual learning and recognition of faces is known as prosopagnosia, which can be found both in acquired and congenital form. Recently, a hereditary sub‐type of congenital prosopagnosia with a very high prevalence rate of 2.5% has been identified. Recent research results show that hereditary prosopagnosia is a clearly circumscribed face‐processing deficit with a characteristic set of clinical symptoms. Comparing face processing of people of prosopagnosia with that of controls can help to develop a more conclusive and integrated model of face processing. Here, we provide a summary of the current state of face processing research. We also describe the different types of prosopagnosia and present the set of typical symptoms found in the hereditary type. Finally, we will discuss the implications for future face recognition research.     

Style follows content: on the microgenesis of art perception

Despite fruitful research in experimental aesthetics, the dynamics of aesthetics, i.e., the processes involved in art perception, have received little attention. Concerning representational art, two aspects seem most important in this respect: style and content. In two experiments, we examined the dynamics of processing of style and content by means of the microgenetic approach. This approach systematically varies perceptual conditions to find out about the stages involved in the formation of percepts – their microgenesis. Participants gave similarity ratings for pairs of pictures that were fully crossed in style (artist) and content (motif). Presentation times were systematically varied between 10, 50, 202 and 3000 ms (Experiment 1) plus unlimited presentation time (Experiment 2). While effects of content were present at all presentation times, effects of style were traceable from 50 ms onwards. The results show clear differences in the microgenesis of style and content, suggesting that in art perception style follows content.     

Presence and television.

Film and a number of emerging entertainment technologies offer media consumers an illusion of nonmediation known as presence. To investigate the possibility that television can evoke presence, 65 undergraduate students were shown brief examples of rapid point‐of‐view movement from commercially available videotapes on a television with either a small screen (12 inches [30.5 cm], measured diagonally) or a large screen (46 inches [116.8 cm]). Participants' responses were measured via a questionnaire and a computer‐based recording of arousal (electrodermal activity). Viewers of both televisions reported an enjoyable sense of physical movement, excitement, involvement, and a sense of participation. Furthermore, as predicted, participants who watched the large screen television thought the movement in the scenes was faster, experienced a greater sense of physical movement, enjoyed the movement to a greater extent, found the viewing experience more exciting, and were more physiologically aroused. Practical and theoretical implications are discussed.     

When feature information comes first! Early processing of inverted faces

We investigated the early stages of face recognition and the role of featural and holistic face information. We exploited the fact that, on inversion, the alienating disorientation of the eyes and mouth in thatcherised faces is hardly detectable. This effect allows featural and holistic information to be dissociated and was used to test specific face-processing hypotheses. In inverted thatcherised faces, the cardinal features are already correctly oriented, whereas in undistorted faces, the whole Gestalt is coherent but all information is disoriented. Experiment 1 and experiment 3 revealed that, for inverted faces, featural information processing precedes holistic information. Moreover, the processing of contextual information is necessary to process local featural information within a short presentation time (26 ms). Furthermore, for upright faces, holistic information seems to be available faster than for inverted faces (experiment 2). These differences in processing inverted and upright faces presumably cause the differential importance of featural and holistic information for inverted and upright faces.     

Cross-ethnic assessment of body weight and height on the basis of faces

Previous research has revealed a strong relationship between mere visual facial cues and body weight. They can be exploited to validly judge the weight of the human body. We tested to what extent observers are able to judge body weight and height on the basis of same-ethnicity and different-ethnicity faces. Caucasian and Asian observers saw Caucasian and Asian faces and estimated the person’s weight and height – merely on the basis of greyscale photographs of the face. These height and weight estimates were influenced by ethnocentric specifics of familiar face proportion and face–body relationship. Own-ethnicity weight estimations showed higher accuracy than foreign-ethnicity estimations. Observers ignored the changed base-rate for weight of other-culture faces in a culture-egocentric fashion. Height judgments, in contrast, reflect a higher degree of sophistication. A bias toward the own, familiar body proportion was visible here, especially for Japanese observers—however, the height judgments showed that observers were able to incorporate the other-ethnicity height proportion to some extent.     

"It's time to take a stand": depicting crosshairs can indeed promote violence

There is abundant evidence that people derive meaning from signs (Krippendorff, 1989 Design Issues 5 9-39) and that signs influence attitudes (Landau et al, 2010 Psychological Bulletin 136 1045 - 1067). We put to a test whether the use of crosshairs in a map can be viewed as representing violence. In a fictive scenario describing a plague of foxes, members of a Dutch household panel were confronted with a map that showed inflicted areas either by crosshairs or by neutral markers (plain circles). Respondents indicated the extent to which they favoured two solutions: killing-by-shooting or capturing-and-relocating. The results show that crosshairs indeed shape people's attitudes more towards the violent solution of shooting the foxes. Therefore, especially when used in heated public debates, the possibly violence-inducing effect of such visual metaphors should not be underestimated.     

The paddle move commonly used in magic tricks as a means for analysing the perceptual limits of combined motion trajectories

Following Gustav Kuhn's inspiring technique of using magicians' acts as a source of insight into cognitive sciences, we used the 'paddle move' for testing the psychophysics of combined movement trajectories. The paddle move is a standard technique in magic consisting of a combined rotating and tilting movement. Careful control of the mutual speed parameters of the two movements makes it possible to inhibit the perception of the rotation, letting the 'magic' effect emerge--a sudden change of the tilted object. By using 3-D animated computer graphics we analysed the interaction of different angular speeds and the object shape/size parameters in evoking this motion disappearance effect. An angular speed of 540 degrees s(-1) (1.5 rev. s(-1)) sufficed to inhibit the perception of the rotary movement with the smallest object showing the strongest effect. 90.7% of the 172 participants were not able to perceive the rotary movement at an angular speed of 1125 degrees s(-1) (3.125 rev. s(-1)). Further analysis by multiple linear regression revealed major influences on the effectiveness of the magic trick of object height and object area, demonstrating the applicability of analysing key factors of magic tricks to reveal limits of the perceptual system.     

Famous faces as icons. The illusion of being an expert in the recognition of famous faces

It is a common belief that we are experts in the processing of famous faces. Although our ability to quickly and accurately recognise pictures of famous faces is quite impressive, we might not really process famous faces as faces per se, but as 'icons' or famous still pictures of famous faces. This assumption was tested in two parallel experiments employing a recognition task on famous, but personally unfamiliar, and on personally familiar faces. Both tests included (a) original, 'iconic' pictures, (b) slightly modified versions of familiar pictures, and (c) rather unfamiliar pictures of familiar persons. Participants (n = 70 + 70) indeed recognised original pictures of famous and personally familiar people very accurately, while performing poorly in recognising slightly modified, as well as unfamiliar versions of famous, but not personally familiar persons. These results indicate that the successful processing of famous faces may depend on icons imbued in society but not on the face as such.