Value-based adoption of augmented reality: A study on the influence on online purchase intention in retail

The increasing use of digital technology-based retail services provides new opportunities for digital marketing. In this paper, we investigate how augmented reality (AR) technology can be leveraged as part of the firm's strategy. We explore the online purchase intention through AR smart glasses (ARSG), considering consumers' value assessment through a cost–benefit analysis and the influence of technical, experiential and social AR value drivers. We develop an augmented value-based adoption model addressing four main objectives: (1) Evaluate the effect of the perceived value of ARSG, (2) Evaluate the effect of immersion (experiential dimension), (3) Evaluate the effect of AR devices and technical complexity (technical dimension) and (4) Evaluate the importance of subjective norms (social dimension) on the online purchase intention through AR technology. Based on an ESIC Tech Lab experiment with two types of ARSG from market leaders and AR retail apps, the study uses survey data from 253 participants. The results suggest that the technical dimension has an ambiguous effect, with tech-complexity enhancing directly the perceived value of ARSG for online purchase while reducing the net value of consumers' economic cost–benefit analysis. We find strong evidence that the experiential and social AR dimensions (in the form of immersion and subjective norm) have a significant positive influence on consumers' purchase intention online, which are better predictors than the pure economic cost–benefit assessment (through usefulness and difficulty). Furthermore, the technical innovativeness of consumers is found to increase directly the online purchase intention through ARSG.     

Exploring Processes in Day-to-Day Parent–Adolescent Conflict and Angry Mood: Evidence for Circular Causality

Parent–adolescent conflict has been studied both as a precursor of long-term macrolevel developmental risks and as an outcome of microlevel, moment-to-moment interaction patterns. However, the family-level processes underlying the maintenance or regulation of conflict in daily life are largely overlooked. A meso-level understanding of parent–adolescent conflict offers important practical insights that have direct implications for interventions. The present study explores day-to-day reciprocal processes and carryover in parents’ and adolescents’ experiences of anger and conflict. Daily diary data provided by parent–adolescent dyads (N = 151) from two-caregiver households (adolescents: 61.59% female, mean age = 14.60 years) over 21 days were examined using a multivariate Poisson multilevel model to evaluate the circular causality principle in parents’ and adolescents’ daily conflict and anger. Findings offer empirical support for the theory, suggesting that parents’ and adolescents’ anger and conflict exist together in a feedback loop wherein conflict is both a consequence of past anger and also an antecedent of future anger, both within and across persons. Increased understanding of the daily interaction patterns and maintenance of parent–adolescent conflict can guide more informed, targeted, and well-timed interventions intended to ameliorate the consequences of problematic parent–adolescent conflict sequences.     

Morphological priming: Dissociation of phonological, semantic, and morphological factors

Previous experiments based on a masked-priming paradigm revealed robust morphological priming effects induced by two derivational morphemes in Hebrew: the root and the verbal pattern. However, considering the special characteristics of the masked-priming paradigm, the possible contributions of phonological and/or semantic factors to these morphological effects could not be firmly assessed. In the present study, the role of these factors in morphological priming was examined, using cross-modal presentation. Experiment 1 revealed that priming between morphologically related words in Hebrew is determined by higher level linguistic characteristics and cannot be reduced to phonological overlap. Experiment 2 confirmed that morphological priming occurs in Hebrew even when primes and targets are not semantically related but, nevertheless, increases with semantic similarity. The results support the claim that morphological priming cannot be accounted for by considering semantic and phonological factors alone, and they exemplify the potential of using both masked and cross-modal priming to examine morphological processing.     

Touchscreen-enhanced visual learning in rats

The efficiency of traditional levers and of modern touchscreen technology for training rats on a computerized visual discrimination was studied in a series of observations. When compared with a lever-based discrimination procedure, the use of touchscreens supported the faster development of signal tracking behavior and acquisition of a two-stimulus simultaneous visual discrimination. It did not affect the final level of accuracy. Factors related to spatial proximity of the responses with the stimuli, sign-tracking, and increased ease of touchscreen motor responses were suggested as possible reasons for the touchscreen training advantage. This increased efficiency allows large numbers of animals to be tested quickly, a necessary requirement for studies involving genetic and physiological interventions.     

The statistical signature of morphosyntax: A study of Hungarian and Italian infant-directed speech

Does statistical learning (Saffran, Aslin, &; Newport, 1996) offer a universal segmentation strategy for young language learners? Previous studies on large corpora of English and structurally similar languages have shown that statistical segmentation can be an effective strategy. However, many of the world’s languages have richer morphological systems, with sometimes several affixes attached to a stem (e.g. Hungarian: iskoláinkban: iskolá-i-nk-ban school.pl.poss1pl.inessive ‘in our schools’). In these languages, word boundaries and morpheme boundaries do not coincide. Does the internal structure of words affect segmentation? What word forms does segmentation yield in morphologically rich languages: complex word forms or separate stems and affixes? The present paper answers these questions by exploring different segmentation algorithms in infant-directed speech corpora from two typologically and structurally different languages, Hungarian and Italian. The results suggest that the morphological and syntactic type of a language has an impact on statistical segmentation, with different strategies working best in different languages. Specifically, the direction of segmentation seems to be sensitive to the affixation order of a language. Thus, backward probabilities are more effective in Hungarian, a heavily suffixing language, whereas forward probabilities are more informative in Italian, which has fewer suffixes and a large number of phrase-initial function words. The consequences of these findings for potential segmentation and word learning strategies are discussed.     

Reflections on <Emphasis Type="Italic">reflective knowledge</Emphasis>

In his volume reflective knowledge, Ernest Sosa offers an account of knowledge, an argument against internalist foundationalism, and a solution to the problem of easy knowledge. This paper offers challenges to Sosa on each of those three things.