Precipitation in a Cu–4Ti–2Be alloy

It is known that the binary Cu–2?wt.% Be alloy can be strengthened by ageing its supersaturated solution at 523?K. The increase in the strength arising from ageing is because of the formation of GP zones. The same level of strength is achieved by ageing the supersaturated solid solution of a dilute binary Cu–4?wt.% Ti alloy at 723?K. In contrast to Cu–2?wt.% Be alloy, the increase in strength in this alloy occurs on account of spinodal decomposition of the as-quenched microstructure through the mechanism of clustering and ordering. In the present study, decomposition of a supersaturated solid solution of the ternary Cu–4?wt.% Ti–2?wt.% Be alloy was studied. Whereas ageing of this alloy at 523?K resulted in the formation of GP zones like in a Cu–2?wt.% Be alloy, ageing at 723?K resulted in a spinodally decomposed microstructure as in a Cu–4?wt.% Ti alloy. The decomposition of the ternary alloy at the two temperatures by two different mechanisms indicates that Be and Ti in solution in Cu act, more or less, independently of each other during ageing.     

Creating Brand Meaning: A Review and Research Agenda

In this paper I review, from the perspective of experimental research, studies that have examined how brands acquire cultural meaning, and suggest future research directions. McCracken's (Journal of Consumer Research, 13 , 1986 and 71) model of the meaning transfer process gained influence about thirty years ago, but experimental studies of the processes it posited have been limited in their scope. The review is organized around three questions. First, what should be the dependent variables: the types of meanings that can adhere to brands? Second, what have we learned from studies on the types of visual, sensory, and human cues that are the sources of particular types of brand meaning—our independent variables? Third, what do we know, and need to know, about the inferential and other processes through which consumers “take possession” of these brand meanings from these cues? The review concludes with a research agenda.     

Career Choice Barriers, Supports, and Coping Strategies: College Students' Experiences

This study used qualitative methods to examine the perceived influences on college students' selection and implementation of career choices. Students at two universities participated in a structured interview examining (a) factors that had affected their choice of occupational field, (b) supports and barriers to pursuing their choices, and (c) methods they had used to cope with choice barriers. Across both samples, person factors (e.g., interests) and work-relevant experiences were frequently cited bases for choice selection, although contextual factors (e.g., financial constraints, social supports) were among the most salient barriers and supports to choice implementation. Each sample also reported choice selection and implementation influences and coping strategies that may have been linked to their particular environmental and developmental contexts. Implications of these findings for career theory, research, and practice are considered.     

Values,Susceptibility to Normative Influence,and Attribute Importance Weights: A Nomological Analysis

It is argued that the construct of individual susceptibility to normative influence (SNI) needs to be put into a wider nomological framework, with antecedents and consequences. Based on prior literature, a causal sequence is hypothesized in which values are antecedent to SNI, which itself shapes the importance placed by the individual on different attributes. It is further suggested that the relation between values and SNI is strongest for “external” values, and that high SNI leads to greater importance for attributes that provide “socially visible” benefits. Data from a national field survey (N= 663) on consumer preferences are analyzed to test these hypotheses, using confirmatory factor analysis via LISREL 8.30 (Jöreskog & Sörbom, 1993). The analysis finds support for most of the hypothesized structural relations.     

The Situational Impact of Brand Image Beliefs

This study experimentally examines some situational influences on the formation and consequences of two brand image beliefs, pertaining to fun and sophistication (classiness). It tests McCracken's (1986) meaning transfer mechanisms and establishes that nonverbalized personality associations of celebrity endorsers on these dimensions can indeed reinforce equivalent consumer beliefs about a brand's fun and classiness benefits. However, this occurs only if a social consumption context is evoked, and only if the brand image beliefs are appropriate to the consumer schema for the product category involved. Moreover, under these facilitating conditions, such ad‐created brand image beliefs have an impact only on brand purchase intentions and not on brand attitudes. Results have implications for the growing literature on different types of brand imagery associations, as well as for future research on the processing of nonverbal stimuli, the measurement of nonfunctional brand beliefs, and consumer inference processes.     

Social Values, Conformity, and Dress

This study examined the influence of social values on the importance of various clothing features. A model is hypothesized in which social values lead to differing needs for group identification, affiliation, and conformity, which influence clothing feature importance. In general, social values are associated with a high need for affiliation and group identification, conformity, and a greater emphasis on both the utilitarian and the display aspects of clothing (style and brand name).     

A demonstration of a token economy for the real world

Token economies are rarely used in real-world psychiatric settings because of barriers to their implementation, such an institutional constraints and insufficient collegial support. The line-level treatment team at Elgin Mental Health Center was able to overcome these contraints and develop a user-friendly token economy. This article describes Elgin's simple yet effective token economy and the process used to develop it.