Are you really just friends? Predicting the audience challenge in cross‐sex friendships

Cross‐sex friends experience a variety of challenges including the audience challenge: when cross‐sex friends are mistaken for a romantic couple by other members of their social network. This research sought to explore the various factors that might influence cross‐sex friends' experience of the audience challenge. Cross‐sex friends who were strictly platonic were less likely to experience the audience challenge and less likely to be concerned about the audience challenge than individuals in mutual romance, desires romance, or reject romance friendships. Regression analyses indicated cross‐sex friends tend to experience the audience challenge the least when their friendship network is supportive of cross‐sex friends. The relation between network support and the audience challenge is moderated by romantic desire and sexual activity.