Earthquake Preparedness: Predictors in a Community Survey1

We measured the relationship between earthquake concern and preparation in a community with high seismic risk. Five samples of approximately 800 people were interviewed by telephone about their earthquake concern, but this study focuses on the last two samples in which respondents reported their preparatory behaviors. The findings were consistent in showing greater likelihood of concern for those who had experienced an earthquake, were female, younger, and non-Anglo and a greater likelihood of preparation for those who had more concern, were married, and had lived longer at their present address. In a nonrecursive causal model, no evidence was found for a reciprocal effect of preparation on concern. These results were discussed in terms of health belief models including the self-efficacy and “stages of change” perspectives. Implications were drawn for interventions to increase preparation in ready-to-change groups and compensate for the resistance of those less willing or able to prepare.     

Drawn to the gloss: Examining the effect of product reflection on product aesthetics

While advertising products with reflections is a common industry practice, this research is the first to investigate their impact on product aesthetics. Reflections are endowed with an inherent shine since they are naturally formed by the interaction of light with an object and a reflecting surface. We draw upon this property along with Evolutionary Psychology (EP) research documenting an intrinsic human attraction towards gloss to predict their positive effect on product aesthetics. Further in line with the EP principles, we propose that this effect is mediated by enhanced pristineness perceptions about the product in the presence of its reflection in the ad. Finally, we draw upon the Elaboration Likelihood Model (ELM) to identify product design complexity as a boundary condition for the positive effect of reflection on product attractiveness perceptions. For a product with relatively high (vs. low) design complexity, with design being the focal aspect that is elaborated via a central route, we predict the effect of a peripheral stylistic cue like product reflection to attenuate. Three experimentally designed studies employing different product types offer empirical support to these predictions. Our work extends prior marketing research studying the effects of executional elements in advertising on consumers' product reactions, particularly the aesthetic impact of product reflections as creative stylistic cues. The managerial implications of this work span both traditional and digital marketing channels. Incorporating a product reflection in advertising can work as an easy-to-implement option that can help practitioners elevate product pristineness and aesthetics. On the other hand, avoiding their use when advertising products with relatively complex designs can save both ad space and money.     

Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour

The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour (JCB) is an international journal dedicated to publishing the latest developments of consumer behaviour. To gain an understanding of the evolution and trends in consumer behaviour, this study presents a retrospective review of JCB using bibliometric analysis. Using bibliographic records of JCB from Scopus, this study finds that consumer behaviour research in JCB has grown substantially in terms of collaboration (co-authorships), global reach (countries), productivity (publications), and impact (citations). The major themes explored by consumer behaviour research in JCB include consumer information processing, consumption communities, consumption value, sustainable consumption, intergenerational consumer behaviour, consumer-brand relationship, consumer ethics, and conditional relationships in consumer behaviour. The most recent consumer behaviour research in JCB has considered externalities such as the COVID-19 pandemic and focused on themes such as consumer ethics and sustainable consumption in line with the global movement toward environmental social governance (ESG) and sustainable development goals (SDGs).     

Alienation: A Symptomatic Reaction of Educated Unemployed Youth in India

A 21-item 4-point Alienation Scale (Kureshi & Dutt, 1979) in Hindi was administered to a randomly selected group of 400 educated youth equally divided into: (1) technically educated unemployed, (2) non-technically educated unemployed, (3) technically educated employed, and (4) non-technically educated employed. This scale aimed to ascertain in these subjects comparative degrees of feeling of alienation and its dimensions. Results of statistical comparison revealed that the technically and the non-technically educated unemployed youth, as compared to their employed counterparts, evinced relatively a greater vulnerability to the feeling of alienation and its dimensions, though the latter were also moderately susceptible in this regard. Further, it was found that the technically educated unemployed youth were more prone to alienation and its dimensions and the non-technically educated employed youth were the least affected, with the non-technically educated unemployed and the technically educated employed youth in second and third places respectively. The study also indicated a close association between different dimensions of alienation, both with each other and with the total scale scores.     

Differences in Recall of Adolescent Socialization Among High and Low Achievers in Business1

The study traces out the adolescence experience of high and low achievers of an organization. The high achievers were those who had joined the organization as clerks and risen to senior managerial positions, whereas low achievers were those who joined with “highs” as clerks and remained clerks even after 15 years of service. A life history questionnaire method was used for the study, and 150 respondents (75 “highs” and 75 “lows”) were extensively interviewed about various aspects of their adolescence. The findings in this paper indicate that high achievers were encouraged to have their independent opinions and had achievement oriented future plans during their adolescence.     

Application of Yoga as a Spiritual Practice to Enhance Counselor Wellness and Effectiveness

In this article, we explore potential benefits of yoga, an ancient Indian tradition for spiritual growth and development, for counselors. Counselors use themselves as instruments to support clients and are constantly exposed to the traumatic experiences of clients, which may leave them susceptible to secondary traumatic stress or compassion fatigue (Shallcross, 2011). Yoga can help counselors not only in achieving holistic wellness but also in developing a way of being consistent with the characteristics of an effective counselor. Furthermore, yoga, as a spiritual practice, can empower counselors to embark on a spiritual journey driven by their own personal experiences.     

The COVID-19–Social Identity–Digital Media Nexus in India: Polarization and Blame

Drawing on social identity theory and research on digital media and polarization, this study uses a quasi-experimental design with a random sample (n = 3304) to provide causal evidence on perceptions of who is to blame for the initial spread of COVID-19 in India. According blame to three different social and political entities—Tablighi Jamaat (a Muslim group), the Modi government, and migrant workers (a heterogeneous group)—are the dependent variables in three OLS regression models testing the effect of the no-blame treatment, controlling for Facebook use, social identity (religion), vote in the 2019 national election, and other demographics. Results show respondents in the treatment group were more likely to allay blame, affective polarization (dislike for outgroup members) was social identity based, not partisan based, and Facebook/Instagram use was not significant. Congress and United Progressive Alliance voters in 2019 were less likely to blame the Modi government for the initial spread. Unlike extant research in western contexts, affective and political polarization appear to be distinct concepts in India where social identity complexity is important. This study of the first wave informs perceptions of blame in future waves, which are discussed in conclusion along with questions for future research.     

The effects of short-term L2 training on components of executive control in Indian bilinguals

This study investigated whether a short training (8 weeks) in the second-language (English) has any facilitative effect on components of executive functions in young adults. A pre-post design was used with two groups of participants: one group (experimental group) of students received English language training for eight weeks, and another group (control group) matched on age and background did not. Executive function tasks (Flanker, Stroop, and color-shape switching task) along with the object naming and working memory tasks were administered before and after the training. We observed that the experimental group demonstrated significant improvement in task switching, working memory capacity, and language skills. Findings from the study provide evidence that short training in second-language can enhance some components of executive functions besides improving language skills in young adult students. This finding contributes to a better understanding of language training and executive function among young adult bilinguals.

     

Cross-cultural patterns in emotion recognition: highlighting design and analytical techniques

This article highlights a range of design and analytical tools for studying the cross-cultural communication of emotion using forced-choice experimental designs. American, Indian, and Japanese participants judged facial expressions from all 3 cultures. A factorial experimental design is used, balanced n x n across cultures, to separate "absolute" cultural differences from "relational" effects characterizing the relationship between the emotion expressor and perceiver. Use of a response bias correction is illustrated for the tendency to endorse particular multiple-choice categories more often than others. Treating response bias also as an opportunity to gain insight into attributional style, the authors examined similarities and differences in response patterns across cultural groups. Finally, the authors examined patterns in the errors or confusions that participants make during emotion recognition and documented strong similarity across cultures.     

Performance on a mirror-drawing task by non-right-handers

Left-, mixed-, and right-handed (each n = 10, N = 30) adolescent boys who were classified on the basis of a hand preference inventory performed a mirror-drawing task with a bilateral transfer of a skill paradigm. Participants' hand preference and the magnitude of bilateral transfer of skill were assessed in terms of errors committed and time taken to complete the mirror-drawing task. Mixed-handed participants exhibited significantly less habit interference for mirror drawing, and they performed the task significantly faster than the left-handers did; the group difference was not significant for the frequency of errors committed. These groups did not differ in terms of the magnitude of bilateral transfer of skill; the trend, however, showed that the transfer of skill was minimum in mixed-handers. These findings extend the theory that mixed-handed participants' inability to transfer motor skill from one hand to the other could be attributable to their lack of a clear pattern of lateralization. Their ability to perform well either at initial or later trials may be a function of less interference from their normal motor habits.