Gender Representation in the NCAA News: Is the Glass Half Full or Half Empty?

The purpose of this study was to provide a reexamination of the NCAA (National Collegiate Athletic Association) News and the extent to which the publication provides equitable coverage to women and women's teams. To do so, 5,745 paragraphs and 1,086 photographs from 24 issues (12 issues in 1999, 12 issues in 2001) were coded for (a) gender, (b) size, (c) location, and (d) content. Results were then compared to a standard (i.e., the proportion of female athletes competing in NCAA intercollegiate athletics). Results indicate that coverage in the NCAA News was more representative, with respect to the amount of text and number of photographs, than it was in 1988 and 1991.