The impact of television,print, and audio on children's recall of the news.

Recent research has shown that children remember more from television news than from print news, a finding that has been explained by the extra mnemonic support offered by redundant television pictures (the dual‐coding hypothesis). The present study was designed to examine three alternative explanations, which attribute children's superior recall of television news to (a) underutilization of the print medium, (b) a recall advantage of listening compared with reading, and imperfect reading ability. A sample of 192 fourth and sixth graders was presented with children's news stories, either in (a) their original television form, (b) a bare print version, a print version supplemented with photo material or in (d) an audio version. Results indicated that the television presentation was remembered better than any of the other three versions. The results of the study were consistent with the dual‐coding hypothesis, whereas no support was found for the alternative explanations tested in the study.     

Nonverbal behavior of vendors in customer-vendor interaction

Two research questions were posed on the homophily theory of customer-vendor interactions: (a) do vendors show any nonverbal preference for Euro-American or African-American customers?; (b) do vendors demonstrate any nonverbal preference for customers with which they share racial homophily? The results supported the homophily theory for Euro-American customers in that there were significant interaction effects by race in facial expression (F = 5.33, p < .05), amount of speaking (F = 6.76, p < .01), tone of voice (F = 7.62, p < .01), and touching (F = 4.57, p < .05). Vendor behavior varied when the customer was Euro-American, with Euro-American vendors smiling more frequently (M = 4.05) than African-American vendors (M = 3.69), speaking more frequently (M = 3.57) than African-American vendors (M = 3.09), using a more friendly tone of voice (M = 3.59, and engaging in more touching behaviors (M = 1.81) than African-American vendors (M = 1.48). There was no significant difference in the behavior of Euro-American and African-American vendors when the customer was African-American.     

Factors influencing evaluations of web site information

This study investigated the effect of first-person and third-person perceptions of web site information. Responses from a telephone survey of 226 participants in a stratified random sample indicated that (1) most participants had higher evaluations for television news than for news received on the Internet; (2) a third-person effect was present in that most respondents generally thought that other people found the Internet easier to use than they did, and that other people were more likely to believe Internet information and trust the sources of Internet information than they would. Also, (3), evaluations of information on a particular web site could be increased by providing links to other web sites on the same topic. Perhaps links to other web sites may serve as either a "referencing" function or a social confirmation function to increase evaluations of web site information.