When less is more: Consumer aversion to unused utility

A series of experiments demonstrates that consumers exhibit aversion to waste during forward-looking purchase. These experiments further reveal that such behavior is driven by distaste for unused utility, a reaction that is shown to be distinct from an aversion to squandering money. Waste aversion is especially pronounced when consumers anticipate future consequences and deprivation is salient. In addition to demonstrating robustness across consumers and marketing contexts, the results also demonstrate how waste aversion can lead to self-defeating behavior in which consumers forego desired utility. Finally, the present research demonstrates and discusses the implications of waste aversion for a variety of marketing issues, including buy-rent markets, bundling, and the fundamental distinction between goods and services.     

The Influence of Sex Information on Gender Word Processing

Three different tasks (word repetition, lexical decision, and gender decision) were designed to explore the impact of the sex clues (sex of the speaker, sex of the addressee) and the type of gender (semantic, arbitrary) on the processing of isolated Spanish gendered words. The findings showed that the grammatical gender feature was accessed when no mandatory attentional focus was required. In addition, the results indicated that the participants organize information according to their own sex role, which provides more salience to the words that match in grammatical gender with their own sex role representation, even when the gender assignment is arbitrary. Finally, the sex of the speaker biased the lexical access and the grammatical gender selection, serving as a semantic prime when the two dimensions have a congruent relationship. Furthermore, the masculine form serves as the generic gender representing both male and female figures.     

Reaction time reduction after parafoveal preview in a lexical decision task

Time and the accuracy of a lexical decision performed on a letter string (either a word or nonword), presented foveally after a parafoveal preview displayed at 5 degrees of eccentricity and 100 msec. duration were measured. Students of Padova University, 10 women and 7 men, ages 19 to 23 years were subjects. The hypothesis investigated was whether the facilitatory effect, a reduction in lexical decision time due to the parafoveal preview, was tied to global visual information acquired in the visual periphery during the preview presentation. In Exp. 1, eight subjects performed the task either with no preview (No Preview) or with a preview presented at 5 degrees eccentricity in two conditions, preview of the same foveal string (Preview-Letters) and preview of symbols ("x xx...") of the same length as the foveal string (Preview Symbols). In Exp. 2, 9 subjects performed the task with two preview conditions, No Preview and preview of the foveal string in uppercase letters at 5 degrees of eccentricity (Preview Uppercase). Analyses suggested the reduction in lexical decision time due to the Preview with respect to the No Preview condition is tied to global information extracted during parafoveal presentation. The reduction in lexical decision time depends on word texture, i.e., letters' identities and also word boundary, in addition to word length.     

Sincere Flattery: Trade‐Dress Imitation and Consumer Choice

A copycat strategy uses visual similarity to an established leader as a persuasion tool. Although not uncommon in the marketplace, little is known about consumer response to such imitation. Contrary to speculation regarding consumer sensitivity to salient persuasion tactics, we find only conditional evidence that consumers spontaneously penalize brands that blatantly imitate market leaders. The results are discussed in the context of common marketing wisdom regarding the virtues of differentiation.     

Communication between domestic dogs and humans: effects of shelter housing upon the gaze to the human

It is widely known that gaze plays an essential role in communicative interactions. Domestic dogs tend to look at the human face in situations of conflict and uncertainty. This study compares the gaze of shelter and pet dogs during acquisition and extinction phases in a situation involving a reward in sight but out of reach. Even though no significant differences between the groups were recorded during acquisition, gaze duration decreased in both groups during extinction, with shelter dogs showing a significant shorter duration. This could be related to their different living conditions and to the fact that through their ordinary everyday interactions, pet dogs have more opportunities to learn to persist in their communicative responses when they do not get what they want. These results highlight the relevance of learning experiences during ontogeny, which would therefore modulate communicative responses.     

Temporal Relations vs. Logical Reduction: A Phenomenal Theory of Causality

Kant, in various parts of his treatment of causality, refers to determinism or the principle of sufficient reason as an inescapable principle. In fact, in the Second Analogy we find the elements to reconstruct a purely phenomenal determinism as a logical and tautological truth. I endeavour in this article to gather these elements into an organic theory of phenomenal causality and then show, in the third section, with a specific argument which I call the “paradox of phenomenal observation”, that this phenomenal determinism is the only rational approach to causality because any logico-reductivistic approach, such as the Humean one, would destroy the temporal order and so the very possibility to talk of a causal relation. I also believe that, all things said, Kant did not achieve a much greater comprehension of the problem than Hume did, in his theory of causality, for he did not free a phenomenal approach from the impasse of reductivism as his reflections on “simultaneous causation” and “vanishing quantities” indeed show, and this I will argue in Sect. 4 of this article.

Nanomaterials in Cosmetic Products: the Challenges with regard to Current Legal Frameworks and Consumer Exposure

Nanotechnology-enabled cosmetic products (NCPs) have been accessible in the market for the last 30 years. More than 250 products have been commercialized in the global market potentially exposing two billion people. These products are present in all formulations including creams, powders, lotions, and sprays. These involve contact with all body especially skin and mucosae; other tissues like airways and gastrointestinal tract can be reached by accidental exposure. Due to the size, NCPs exhibit an increased surface area volume ratio and biodistribution that potentially augments their reactivity compared with bulk materials, which raises concerns for consumer’s safety. Consumers are attracted by the novel properties and functions of nano-enabled products but expose to technologies where no legal frameworks have been implemented to prevent potential side effects. Here, we review the current gaps between the commercialization process of NCPs and the regulatory frameworks to assess these products in USA, Europe, Japan, and Latin America prior and after commercialization. We identify the requirements for a proper assessment of the potential hazard of nanomaterials (NMs) in cosmetics considering the nanomaterial properties.     

Lines that induce phenomenal transparency

Three neighbouring opaque surfaces may appear split into two layers, one transparent and one opaque beneath, if an outline contour is drawn that encompasses two of them. The phenomenon was originally observed by Kanizsa [1955 Rivista di Psicologia 69 3-19; 1979 Organization in Vision: Essays on Gestalt Psychology (New York: Praeger)], for the case where an outline contour is drawn to encompass one of the two parts of a bicoloured figure and a portion of a background of lightest (or darkest) luminance. Preliminary observations revealed that the outline contour yields different effects: in addition to the stratification into layers described by Kanizsa, a second split, opposite in depth order, may occur when the outline contour is close in luminance to one of the three surfaces. An initial experiment was designed to investigate what conditions give rise to the two phenomenal transparencies: this led to the conclusion that an outline contour superimposed on an opaque surface causes this surface to emerge as a transparent layer when the luminances of the contour and the surface differ, in absolute value, by no more than 13.2 cd m(-2). We have named this phenomenon 'transparency of the intercepted surface', to distinguish it from the phenomenal transparency arising when the contour and surface are very different in luminance. When such a difference exists, the contour acts as a factor of surface definition and grouping: the portion of the homogeneous surface it bounds emerges as a fourth surface and groups with a nearby surface if there is one close in luminance. The transparency phenomena ('transparency of the contoured surface') perceived in this context conform to the constraints of Metelli's model, as demonstrated by a second experiment, designed to gather 'opacity' ratings of stimuli. The observer judgments conformed to the values predicted by Metelli's formula for perceived degree of transparency, alpha. The role of the outline contour in conveying figural and intensity information is discussed.     

Is temporal order encoded automatically?

The reported experiment tested the suggestion that encoding of temporal order is automatic. Specifically, two of Hasher and Zacks’s (1979) automaticity criteria were examined: (1) that the amount and appropriateness of practice received would not affect acquisition of temporal information, and (2) that reliable individual differences would not be found on a test of memory for temporal order. Contrary to expectations, neither of these criteria was confirmed: Retention of temporal order increased with practice at three (or four) successive lists. And, reliable individual differences were indicated by the findings that subjects’ relative performance levels remained stable across lists, and that groups with higher average academic ability outperformed those with lower ability. Similar results were obtained for a flee-recall task (in which case they were expected). Problems of assessing degrees of nonautomaticity are discussed. Our data are seen to be in general conformity with Tzeng’s (e.g., Tzeng & Cotton, 1980) “study-phase” retrieval theory of temporal coding.