Recent research on the relative efficiency of speaker and listener instruction for children with autism spectrum disorder

The traditional recommendation for sequencing speaker and listener instruction has been to teach listener skills prior to teaching speaker skills. In a review of the research literature prior to 2011, Petursdottir and Carr (2011) concluded that research did not support this recommendation. We reviewed the most recent research on the efficiency of skill acquisition during speaker and listener instruction and found similar results to Petursdottir and Carr. Recommendations for future research and practice are provided.     

When less is more: Consumer aversion to unused utility

A series of experiments demonstrates that consumers exhibit aversion to waste during forward-looking purchase. These experiments further reveal that such behavior is driven by distaste for unused utility, a reaction that is shown to be distinct from an aversion to squandering money. Waste aversion is especially pronounced when consumers anticipate future consequences and deprivation is salient. In addition to demonstrating robustness across consumers and marketing contexts, the results also demonstrate how waste aversion can lead to self-defeating behavior in which consumers forego desired utility. Finally, the present research demonstrates and discusses the implications of waste aversion for a variety of marketing issues, including buy-rent markets, bundling, and the fundamental distinction between goods and services.     

Parent involvement in school: English speaking versus Spanish speaking families

The purpose of the present study was to explore the relationships between three predictor variables (attitude toward school, parent-child communication, and school commitment action) and the criterion variable (parent involvement) in a representative sample and to examine if these relationships were consistent across three groups (English speaking Caucasian family, English speaking Latino family, and Spanish speaking Latino families). Using a national database (N = 9.841), multi-group SEM analyses were conducted to investigate the relationship between three predictor variables and the criterion variable in three family groups. While all three predictor variables significantly predicted parent involvement in English speaking Caucasian and Latino families, only two variables (parent-child communication and school commitment actions), significantly predicted parent involvement in Spanish speaking Latino families. The results of this study suggest that when administrators, teachers and counselors in school strive to share specific school-related information with Latino families, Spanish speaking families are more likely to become involved with schools.     

The Influence of Sex Information on Gender Word Processing

Three different tasks (word repetition, lexical decision, and gender decision) were designed to explore the impact of the sex clues (sex of the speaker, sex of the addressee) and the type of gender (semantic, arbitrary) on the processing of isolated Spanish gendered words. The findings showed that the grammatical gender feature was accessed when no mandatory attentional focus was required. In addition, the results indicated that the participants organize information according to their own sex role, which provides more salience to the words that match in grammatical gender with their own sex role representation, even when the gender assignment is arbitrary. Finally, the sex of the speaker biased the lexical access and the grammatical gender selection, serving as a semantic prime when the two dimensions have a congruent relationship. Furthermore, the masculine form serves as the generic gender representing both male and female figures.     

Reaction time reduction after parafoveal preview in a lexical decision task

Time and the accuracy of a lexical decision performed on a letter string (either a word or nonword), presented foveally after a parafoveal preview displayed at 5 degrees of eccentricity and 100 msec. duration were measured. Students of Padova University, 10 women and 7 men, ages 19 to 23 years were subjects. The hypothesis investigated was whether the facilitatory effect, a reduction in lexical decision time due to the parafoveal preview, was tied to global visual information acquired in the visual periphery during the preview presentation. In Exp. 1, eight subjects performed the task either with no preview (No Preview) or with a preview presented at 5 degrees eccentricity in two conditions, preview of the same foveal string (Preview-Letters) and preview of symbols ("x xx...") of the same length as the foveal string (Preview Symbols). In Exp. 2, 9 subjects performed the task with two preview conditions, No Preview and preview of the foveal string in uppercase letters at 5 degrees of eccentricity (Preview Uppercase). Analyses suggested the reduction in lexical decision time due to the Preview with respect to the No Preview condition is tied to global information extracted during parafoveal presentation. The reduction in lexical decision time depends on word texture, i.e., letters' identities and also word boundary, in addition to word length.     

Facilitation and interference of behavioral responses by task-irrelevant affect-laden stimuli

Emotional interference on behavior is commonly observed when task-irrelevant negative stimuli appear before behavioral targets. One explanation postulates that affect-laden stimuli readily capture attention, interfering with the processing of the upcoming target. Emotional stimuli might also preactivate motor programs incompatible with the demanded response. Using a cued go/no-go procedure we showed that task-irrelevant unpleasant stimuli cause interference or facilitation depending on their onset asynchrony relative to the target. We observed interference with short (200 ms) stimulus-target asynchronies and facilitation for longer ones (600 ms), both for key press (Experiment 1) and key release (Experiment 2) responses. The interference effect is compatible with an attentional explanation, but the behavioral facilitation is hard to accommodate within either attentional or motor accounts. This interference-facilitation pattern can be explained assuming that once the attentional effect subsides, emotional processing may enhance the perceptual processing of the stimuli, or lower the decision threshold, thereby facilitating the response selection process.     

Sincere Flattery: Trade‐Dress Imitation and Consumer Choice

A copycat strategy uses visual similarity to an established leader as a persuasion tool. Although not uncommon in the marketplace, little is known about consumer response to such imitation. Contrary to speculation regarding consumer sensitivity to salient persuasion tactics, we find only conditional evidence that consumers spontaneously penalize brands that blatantly imitate market leaders. The results are discussed in the context of common marketing wisdom regarding the virtues of differentiation.