Presence and television.

Film and a number of emerging entertainment technologies offer media consumers an illusion of nonmediation known as presence. To investigate the possibility that television can evoke presence, 65 undergraduate students were shown brief examples of rapid point‐of‐view movement from commercially available videotapes on a television with either a small screen (12 inches [30.5 cm], measured diagonally) or a large screen (46 inches [116.8 cm]). Participants' responses were measured via a questionnaire and a computer‐based recording of arousal (electrodermal activity). Viewers of both televisions reported an enjoyable sense of physical movement, excitement, involvement, and a sense of participation. Furthermore, as predicted, participants who watched the large screen television thought the movement in the scenes was faster, experienced a greater sense of physical movement, enjoyed the movement to a greater extent, found the viewing experience more exciting, and were more physiologically aroused. Practical and theoretical implications are discussed.     

On the analysis of studies of choice

In a review of 103 sets of data from 23 different studies of choice, Baum (1979) concluded that whereas undermatching was most commonly observed for responses, the time measure generally conformed to the matching relation. A reexamination of the evidence presented by Baum concludes that undermatching is the most commonly observed finding for both measures. Use of the coefficient of determination by both Baum (1979) and de Villiers (1977) for assessing when matching occurs is criticized on statistical grounds. An alternative to the loss-in-predictability criterion used by Baum (1979) is proposed. This alternative statistic has a simple operational meaning and is related to the usual F-ratio test. It can therefore be used as a formal test of the hypothesis that matching occurs. Baum (1979) also suggests that slope values of between .90 and 1.11 can be considered good approximations to matching. It is argued that the establishment of a fixed interval as a criterion for determining when matching occurs, is inappropriate. A confidence interval based on the data from any given experiment is suggested as a more useful method of assessment.     

Lower bounds for the reliability of the total score on a test composed of non-homogeneous items: I: Algebraic lower bounds

Let Σ _x be the (population) dispersion matrix, assumed well-estimated, of a set of non-homogeneous item scores. Finding the greatest lower bound for the reliability of the total of these scores is shown to be equivalent to minimizing the trace of Σ _x by reducing the diagonal elements while keeping the matrix non-negative definite. Using this approach, Guttman's bounds are reviewed, a method is established to determine whether his λ₄ (maximum split-half coefficient alpha) is the greatest lower bound in any instance, and three new bounds are discussed. A geometric representation, which sheds light on many of the bounds, is described. Present affiliation of the second author: Department of Statistics, University of Nigeria (Nsukka Campus). Work on this paper was carried out while on study leave in Aberystwyth.