影响常用汉字认知速度的因素：低频冲突字、联绵词尾字和高频多音字的认和特点

以汉族大学生为被试对低频冲突字、联绵词尾字和高频多音字的认知特性进行了探索。结果发现：主要部件读音与整字读音相冲突的低频字命名反应中具有延时效应（即命名反应时延长或反应错误率升高）;对联绵词尾字和多音字的命名反应同样出现延时效应。研究支持汉字认知的多因素影响论。     

关于听觉条件下中文字词劣效果的研究

对听觉条件下中文字词劣效果的问题进行了实验考察,结果发现：在文章听点作业中,被试对高、低频目标字词语音的正误判断量存在着显著性差别,前者较后者成绩差,表现出字词劣效果的现象;在单字词的听点作业中,未发现被试对高、低频目标字词语音正误判断量方面的显著性差别;无论在文章还是单字词的听点作业中,被试对高、低频目标字词语音的正误判断量均比较低下,表明语音知觉的范畴性特征对字词语音的辩认准确性具有较大影响。     

Effects of training students to identify the semantic base of prose materials

Feedback and feedback plus points toward a course grade were applied to the attentional behaviors (defined as the ability to identify the semantic base of text passages) of 30 undergraduate students participating in a reading comprehension development program. Correct underlining was increased, extraneous underlining was decreased, and postreading comprehension test scores improved as a result of the procedures. Scores on a standardized test of reading comprehension also increased significantly.     

Do medical decision analyses' largest gains grow from the smallest trees?

Some decision analysts recommend reserving their models for careful, complete study of complex problems. Others believe simple problem analyses provide the greatest gains. To clarify these issues, I tested: (1) whether simple published analyses compared to complex ones, produced results as non-intuitive; and (2) whether non-intuitiveness represented analytic gain (or equivalently, intuitive loss). Very limited data also examined (3) the gain from adding model intricacy for a given problem vs. selecting more complex problems for analysis. To assess two non-intuitiveness measures, 75 subjects (33 physicians and 42) non-physicians stated their intuitive preferences in 40 (22 published and 18 unpublished) medical dilemmas. For both physicians and non-physicians, simpler models (those with lees than 30 terminal branches in the decision tree) had about one third the non-intuitiveness of more complex ones. Three tests also supported the premise that analyses outperform intuition, therefore that on average the formers' non-intuitiveness reflects less analytic gain. In addition, for different models of the same problem, tree complexity did not correlate with gain. Thus, simpler trees may not generally gain less because they inadequately describe problems. Instead, simpler analyses may represent simpler problems, with more similar intuitive and formal solutions. If so, these findings may help us avoid some costly but unnecessary simple analyses.     

音乐训练促进诗句韵律整合加工的神经过程

本研究采用ERP技术,考察音乐训练组和对照组完成诗句押韵判断任务时,在绝句末对韵律信息(含声调和韵母两个维度)的整合加工过程。结果发现,在100～300 ms,仅音乐训练组在声调/韵母合适条件下,对韵母/声调的一致性进行深入分析,并诱发了更大的正波;在韵母违反条件下,声调违反相比声调合适诱发了更小的正波。在300～750ms,两组被试均在绝句末对诗句内出现的韵母和声调违反进行整合分析并诱发了广泛分布的负波。不过,对照组仅在声调/韵母合适条件下进行,而音乐训练组则在声调/韵母违反条件下完成此过程。综上,音乐训练组和对照组均会在诗句末完成押韵信息的整合加工,但是音乐训练组对韵律信息(尤其是声调)的加工更敏感和快速,并且对不同类型的违反有更精细的差异性反应     

语言产生中词频效应老化的神经基础与时间进程

词频效应指语言产生中人们对高频词汇的加工比低频词汇更快更准确的一种现象,它可能发生在语言产生中的不同阶段。对青年人和老年人词频效应的不同特点和加工机制进行比较,可以考察语言产生的认知老化机制。通过语言产生理论可对词频效应的老化进行预测,提出词频效应在个体发展和老化阶段的相对稳定性,分析老化导致词频效应相关的神经基础和加工时间进程的改变。未来研究可进一步分离词频效应与习得年龄效应对语言产生老化的影响,并扩展至神经退行性疾病患者中。     

句首词语音形义变化在判断句义中的作用

通过要求被试判断前后出现的两个句子意思是否一致,探讨句首词语音形义变化对句子阅读的影响,同时验证汉字音形义激活的时间进程。实验结果表明：（1）句首词语音形义变化对句子阅读的影响不一致,字形对句子阅读的影响最大,而字音和字义对句子阅读的影响大小不能得到分离。（2）句首词语首尾变化对句子阅读的影响不一致,词语尾字变化条件下的反应时比词语首字变化条件下的反应时更长。实验结果支持了句首词语字形对句子阅读影响最大、句首词语尾字变化比首字变化对句子阅读影响更大的观点。     

广告诉求-品牌来源国刻板印象匹配度对品牌态度的影响机制

基于刻板印象内容模型,作者将广告诉求分为诚意诉求和能力诉求,并研究了广告诉求和品牌来源国刻板印象对品牌态度的交互影响。通过两个实验,作者发现广告诉求和来源国刻板印象之间的匹配程度正向地影响消费者处理广告信息的流畅性,进而导致积极的情绪体验。消费者将这种积极情绪错误地归因到品牌上,从而产生积极的品牌态度。这一发现证实品牌来源国信息可以在消费者无意识的状态下通过情绪体验影响不同广告诉求的说服效果。     

认知需求对个体信息加工倾向性的影响

认知需求指"个体参与和享受思考的倾向"。作为一种认知动机,研究者认为其影响了个体信息加工的倾向性。对国外近30年来的相关研究进行回顾,结果显示认知需求主要在努力程度、自主性和结果及其应用范围这三方面影响了个体的信息加工。最后,展望了认知需求的研究趋势,并从认知需求的测量、无关变量的控制、影响的长期性和稳定性,以及情感因素负荷四方面探讨了现有相关研究的不足。     

Dispositional and comparative optimism interact to predict avoidance of a looming health threat

Research indicates that when confronted with a health threat, individuals high in both dispositional and comparative optimism employ a more avoidant style of coping than individuals high in dispositional but low in comparative optimism. We examined the hypothesis that threat distance moderates this interactive optimism association. In two studies, participants were randomly assigned to a looming or distant threat condition. Study 1 revealed that in the looming threat condition, participants high in both forms of optimism were more likely to minimise the threat and less inclined to seek additional health information relative to participants high in dispositional but low in comparative optimism. In Study 2, the same interaction pattern emerged on a measure of psychological abstraction suggesting these variables combine to alter broad information processing strategies. Implications for considering multiple forms of optimism when delivering health status information are discussed.