叠音品牌名称对消费者知觉和偏好的影响

品牌名称是重要的品牌资产,在传递品牌价值、构建品牌形象和凸显品牌特征的过程中起到关键作用。以往研究发现,品牌名称的语义特征和语音特征都会对消费者知觉和偏好产生影响,但少有研究考察品牌名称语音特征中叠音的作用。本研究将从婴儿图式的角度,基于刻板印象内容模型,通过4个实验考察叠音品牌名称对消费者知觉和偏好的影响,并检验元音特征和产品类型的调节作用。研究结果表明:(1)与非叠音品牌名称相比,叠音品牌名称会让消费者觉得该品牌更像婴儿,进而感觉该品牌更加温暖,但是能力更低。(2)叠音对于消费者温暖知觉的影响受到元音特征的调节。当品牌名称中含有前元音时,叠音对于温暖知觉的影响会削弱。(3)叠音对于消费者偏好的影响受到产品类型的调节。对于享乐型产品,消费者更偏好叠音品牌名称;对于实用型产品,消费者更偏好非叠音品牌名称。本文为品牌名称的设计提供了指导,同时也丰富了婴儿图式和刻板印象内容模型的理论内涵。     

Human age classification using facial skin aging features and artificial neural network

In this paper a novel method based on facial skin aging features and Artificial Neural Network (ANN) is proposed to classify the human face images into four age groups. The facial skin aging features are extracted by using Local Gabor Binary Pattern Histogram (LGBPH) and wrinkle analysis. The ANN classifier is designed by using two layer feedforward backpropagation neural networks. The proposed age classification framework is trained and tested with face images from PAL face database and shown considerable improvement in the age classification accuracy up to 94.17% and 93.75% for male and female respectively.     

韵律特征对句法结构歧义解歧作用的实验研究

本研究通过对不同类型歧义句的语义理解实验并结合声学参数测量分析研究了韵律特征对不同类型歧义句的解歧作用,同时对韵律特征消解层次切分歧义的机制问题进行了深入探讨。实验结果表明,韵律对不同类型歧义句解歧效果不一。对层次切分歧义句的深入研究表明,歧义音节的前后停顿时长是消解层次切分歧义的最主要的手段。     

Do adapted vignettes improve medical decision‐making capacity for individuals with Alzheimer's disease?

Medical decision‐making capacity (MDC) is known to decline in individuals with Alzheimer's disease (AD). The vignette method uses hypothetical information as a prerequisite for measuring the capacity to make well‐informed decisions to clinical trials. Our aim was to investigate if adapted vignettes can help individuals with mild AD to assimilate information, make decisions and express them in an understandable way, compared to corresponding decisions based on linguistically more demanding vignettes, as measured by the Swedish Linguistic Instrument for Medical Decision‐making (LIMD). Two vignettes from LIMD were altered linguistically with the aim to facilitate understanding for individuals with AD. An experimental within‐subject design was used to study the influence on MDC of readability (original/adapted vignettes) and content (two different clinical trials). We included 24 patients with mild AD in this prospective study, which read all four vignettes along with a few other tests. This allowed us to investigate the association between MDC and cognitive function. Adapted vignettes did not yield significant differences regarding MDC as compared with original vignettes using a two‐way repeated measures analysis of variance. A difference was found between the two clinical trials where LIMD score was significantly higher for Kidney disease than hypertension vignettes. Our results indicate that adapted vignettes may not improve MDC for individuals with mild AD. MDC was affected by which clinical trial the vignettes regarded, which implies that other factors affecting MDC need to be investigated, like length of text and vocabulary used.     

The Role of Semantic Features in Verb Processing

The present study examined the general hypothesis that, as for nouns, stable representations of semantic knowledge relative to situations expressed by verbs are available and accessible in long term memory in normal people. Regular associations between verbs and past tenses in French adults allowed to abstract two superordinate semantic features in the representation of verb meaning: durativity and resultativity. A pilot study was designed to select appropriate items according to these features: durative, non-resultative verbs and non-durative, resultative verbs. An experimental study was then conducted to assess semantic priming in French adults with two visual semantic-decision tasks at a 200- and 100-ms SOA. In the durativity decision task, participants had to decide if the target referred to a durable or non-durable situation. In the resultativity decision task, they had to decide if it referred to a situation with a directly observable outcome or without any clear external outcome. Targets were preceded by similar, opposite, and neutral primes. Results showed that semantic priming can tap verb meaning at a 200- and 100-ms SOA, with the restriction that only the positive value of each feature benefited from priming, that is the durative and resultative values. Moreover, processing of durativity and resultativity is far from comparable since facilitation was shown on the former with similar and opposite priming, whereas it was shown on the latter only with similar priming. Overall, these findings support Le Ny’s (in: Saint-Dizier, Viegas (eds) Computational lexical semantics, 1995; Cahier de Recherche Linguistique LanDisCo 12:85–100, 1998; Comment l’esprit produit du sens, 2005) general hypothesis that classificatory properties of verbs could be interpreted as semantic features and the view that semantic priming can tap verb meaning, as noun meaning.     

脑的逻辑功能的核磁共振成像及其哲学意义

国际上关于逻辑对应的脑物理特征的功能核磁共振成像（fMRI）研究的主要成就在于：建立了高级精神活动和低级神经活动的关联关系的试验方法;提出了高级精神活动的（判断和推理）神经计算模型建立方法。这些研究的实验结果表明,逻辑与神经活动具有确定性的对应关系,它证明了强人工智能的观点：导致意识的可验证的实体（或者称为“意识关联物”）就是意识本身。意识的运行方式是可计算的,思维的本质可以还原为机械性的操作步骤,人工智能和人的天然智能在本质上并无二致。     

CHRM3基因与孤独症谱系障碍

孤独症谱系障碍是一类具有遗传基础的儿童发展障碍疾病。近些年, 研究者们从分子病理学层面发现中枢胆碱能神经系统异常与孤独症患者认知和行为异常存在相关性。尸检研究、临床案例、动物模型研究均发现毒蕈碱型(M型)乙酰胆碱受体异常和孤独症的发生有着密切的关系。在以小鼠为模型的行为学研究中, 编码毒蕈碱型乙酰胆碱受体Ⅲ亚型的CHRM3基因突变会导致小鼠出现认知障碍、刻板行为等孤独症样表现。深入了解CHRM3基因的功能将能够帮助研究者进一步解释孤独症的相关行为特征, 为孤独症儿童教育方案的制定提供新的思路和方法。     

The Role of Natural Class Features in the Acquisition of Phonotactic Regularities

Previous research has shown that phonotactic regularities can be acquired through recent production or auditory experience (e.g., Dell et  al., Journal of Experimental Psychology: Learning, Memory, and Cognition, 26(6), 1355–1367, 2000; Onishi et al., Cognition, 83(1), B13–B23, 2002). However, little is known about the role of phonological natural classes in this learning process. This study addressed this question by investigating the acquisition of a contingency relationship between onsets and medial glides by Mandarin speakers. The experiments involved the manipulation of three types of phonotactic regularities. In the Laryngeal version, onsets that preceded the same glide shared a voicing feature. In the Place version, onsets that preceded same glide shared a place feature. In the Neither version, onsets associated with the same glide shared neither a voicing feature nor a place feature. Results showed the Place version and the Laryngeal version were more easily acquired than the Neither version in terms of the amount of exposure needed to acquire the experimentally manipulated phonotactic schema and the sustainability of the acquired schema. The results suggest that the statistical learning mechanism that guides our processing of speech input prefers phonological regularities that follow certain natural class features. This preference may account for the way natural languages are structured phonologically. An erratum to this article can be found at     

Categorical structure among shared features in networks of early-learned nouns

The shared features that characterize the noun categories that young children learn first are a formative basis of the human category system. To investigate the potential categorical information contained in the features of early-learned nouns, we examine the graph-theoretic properties of noun-feature networks. The networks are built from the overlap of words normatively acquired by children prior to 2½ years of age and perceptual and conceptual (functional) features acquired from adult feature generation norms. The resulting networks have small-world structure, indicative of a high degree of feature overlap in local clusters. However, perceptual features - due to their abundance and redundancy - generate networks more robust to feature omissions, while conceptual features are more discriminating and, per feature, offer more categorical information than perceptual features. Using a network specific cluster identification algorithm (the clique percolation method) we also show that shared features among these early-learned nouns create higher-order groupings common to adult taxonomic designations. Again, perceptual and conceptual features play distinct roles among different categories, typically with perceptual features being more inclusive and conceptual features being more exclusive of category memberships. The results offer new and testable hypotheses about the role of shared features in human category knowledge.     

归类不确定情景下特征推理的综合条件概率模型

用大学生被试,通过三个实验探讨在集中呈现类别成员样本信息的归类不确定情景下的特征推理。实验结果表明,单纯的归类确定性程度和靶类别靶特征的代表性并不直接影响被试的特征推理,而是预测特征相对于目标特征的综合条件概率直接影响被试的特征推理;特征推理不是基于类别中介的间接推理,而是基于特征关联综合条件概率的直接推理。实验结果支持作者提出的预测特征综合条件概率模型。