Culture variation in the average identity extraction: The role of global vs. local processing orientation

ABSTRACT

Research has shown that observers often spontaneously extract a mean representation from multiple faces/objects in a scene even when this is not required by the task. This phenomenon, now known as ensemble coding, has so far mainly been based on data from Western populations. This study compared East Asian and Western participants in an implicit ensemble-coding task, where the explicit task was to judge whether a test face was present in a briefly exposed set of faces. Although both groups showed a tendency to mistake an average of the presented faces as target, thus confirming the universality of ensemble coding, East Asian participants displayed a higher averaging tendency relative to the Westerners. To further examine how a cultural default can be adapted to global or local processing demand, our second experiment tested the effects of priming global or local processing orientation on ensemble coding via a Navon task procedure. Results revealed a reduced tendency for ensemble coding following the priming of local processing orientation. Together, these results suggest that culture can influence the proneness to ensemble coding, and the default cultural mode is malleable to a temporary processing demand.     

Bypassing the gatekeeper: incidental negative cues stimulate choices with negative outcomes

The Theory of Event Coding (TEC) predicts that exposure to affective cues can automatically trigger affectively congruent behaviour due to shared representational codes. An intriguing hypothesis from this theory is that exposure to aversive cues can automatically trigger actions that have previously been learned to result in aversive outcomes. Previous work has indeed found such a compatibility effect on reaction times in forced-choice tasks, but not for action selection in free-choice tasks. Failure to observe this compatibility effect for aversive cues in free choice tasks suggests that control processes aimed at directing behaviour toward positive outcomes may overrule the automatic activation of affectively congruent responses in case of aversive cues. The present study tested whether minimising such control could cause selection of actions that have been learned to result in aversive outcomes. Results showed incidental exposure to aversive cues biased selection of behaviours with learned aversive outcomes over behaviours with positive outcomes, despite a preference to execute the positive- over the negative-outcome actions evidenced by a separate behaviour measurement and self-reports. These results suggest motivational processes to select actions with positive consequences may sometimes be bypassed.

Data and Materials: http://doi.org/10.17605/osf.io/ym7qu