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31.
32.
外观新颖性对消费者购买意愿的影响:自我建构与产品类型的调节效应 总被引:1,自引:0,他引:1
外观创新在市场竞争中的地位越来越突出,然而因此而导致的成败案例都很普遍。如何进行外观创新更受消费者欢迎,其内在机制是什么,我们却知之甚少。基于独特性需求理论、风险感知理论及自我建构理论,本文探讨了自我建构与外观新颖性对消费者购买意愿的交互作用、影响机制以及边界条件。通过3个实验,发现对于独立型自我建构的消费者而言,高外观新颖性能引发独特性需求从而提高购买意愿,而对于相依型自我建构而言,低外观新颖性则通过降低社会风险感知从而提高购买意愿;同时,本文也确定了产品类型对该机制的调节作用,具体来讲,对于实用品,所有消费者都对低外观新颖性产品具有更强的购买意愿,而对于享乐品,所有消费者都对高外观新颖性产品具有更强的购买意愿。 相似文献
33.
The visual acuity of the eyes varies outside the range of normal vision, requiring corrective lenses, but also within the normal range. This study investigated whether both types of variation relate to individual differences in face-identity matching, considering this applied task requires perception of detail. Across two experiments, face-matching accuracy correlated with variation in acuity when this fell outside the normal range of vision and was uncorrected with glasses or contact lenses. In contrast, variation in visual acuity within the normal range did not affect face-matching accuracy, whereas matching accuracy at a given level of acuity could vary substantially. These results indicate that visual acuity is only a problem for occupations performing face-identity matching when below-normal acuity is not diagnosed or adequately corrected. In turn, these findings suggest that variation in acuity within the normal range is not a contributing factor to individual differences in face matching accuracy. 相似文献
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In two successive experiments using the divided visual field paradigm with vertical or horizontal division, two ambiguous figures, the Rubin’s vase-face or the Necker cube, were projected to the right and left or to the upper and lower visual hemifields of 108 healthy volunteers. Stimulation time was 120 s. The main hypotheses were (a) that different percepts of the same ambiguous figure may be simultaneously experienced in the two hemifields and (b) that the type (vertical vs. horizontal) of visual field division influences the reversal frequency and the temporal interdependence of the percepts.Results from the first experiment showed that the temporal interdependence of reversals was very low for both ambiguous figures, suggesting that during part of the stimulation time the subjects could experience different percepts of the same figure (e.g. a vase in the right and face profiles in the left visual hemifields). The second experiment showed that this perceptual dissociation occurred on average during one third of the stimulation time. In both experiments the type of visual field division did not influence either frequency or temporal interdependence of the reversals. When one single ambiguous figure was presented in the centre of the screen, the number of reversals was approximately the sum of the reversals observed with two figures presented simultaneously each in one hemifield. 相似文献
36.
Behavior analysis procedures have been used to improve sports performance and enhance player safety across a wide variety of sports. The current study evaluated the effects of behavioral skills training on three common field hockey shots, a slap shot, drive, and sweep for young field hockey players. The procedures were evaluated in a multiple baseline across behaviors for three players. Results showed increases in each type of shot once intervention was implemented. 相似文献
37.
Gaze following plays a role in parent–infant communication and is a key mechanism by which infants acquire information about the world from social input. Gaze following in Deaf infants has been understudied. Twelve Deaf infants of Deaf parents (DoD) who had native exposure to American Sign Language (ASL) were gender‐matched and age‐matched (±7 days) to 60 spoken‐language hearing control infants. Results showed that the DoD infants had significantly higher gaze‐following scores than the hearing infants. We hypothesize that in the absence of auditory input, and with support from ASL‐fluent Deaf parents, infants become attuned to visual‐communicative signals from other people, which engenders increased gaze following. These findings underscore the need to revise the ‘deficit model’ of deafness. Deaf infants immersed in natural sign language from birth are better at understanding the signals and identifying the referential meaning of adults’ gaze behavior compared to hearing infants not exposed to sign language. Broader implications for theories of social‐cognitive development are discussed. A video abstract of this article can be viewed at https://youtu.be/QXCDK_CUmAI 相似文献
38.
Elizabeth A. Simpson Sarah E. Maylott Samantha G. Mitsven Guangyu Zeng Krisztina V. Jakobsen 《Developmental science》2020,23(2)
Humans detect faces efficiently from a young age. Face detection is critical for infants to identify and learn from relevant social stimuli in their environments. Faces with eye contact are an especially salient stimulus, and attention to the eyes in infancy is linked to the emergence of later sociality. Despite the importance of both of these early social skills—attending to faces and attending to the eyes—surprisingly little is known about how they interact. We used eye tracking to explore whether eye contact influences infants' face detection. Longitudinally, we examined 2‐, 4‐, and 6‐month‐olds' (N = 65) visual scanning of complex image arrays with human and animal faces varying in eye contact and head orientation. Across all ages, infants displayed superior detection of faces with eye contact; however, this effect varied as a function of species and head orientation. Infants were more attentive to human than animal faces and were more sensitive to eye and head orientation for human faces compared to animal faces. Unexpectedly, human faces with both averted heads and eyes received the most attention. This pattern may reflect the early emergence of gaze following—the ability to look where another individual looks—which begins to develop around this age. Infants may be especially interested in averted gaze faces, providing early scaffolding for joint attention. This study represents the first investigation to document infants' attention patterns to faces systematically varying in their attentional states. Together, these findings suggest that infants develop early, specialized functional conspecific face detection. 相似文献
39.
Crossing a road intersection, a driver must collect visual information from various locations. The allocation of visual attention, which allows this collection, mainly relies on top-down processes. This study focuses on three top-down factors which influence the collection of visual information: the value of visual information for the ongoing task, their bandwidth, and the familiarity with the environment. These factors are studied according to the priority rules at intersections (Give way, Stop or Priority), the expected traffic density (Lower or Higher) and the number of passages (First or Second passage). Fourteen participants were installed in an instrumented vehicle equipped with an eye-tracker. They drove during 1h45 along a 80-km long route, mainly on rural roads, which included 19 intersections. Visual attention was studied by means of the head and gaze horizontal eccentricity. Effects were found for each of the three factors, in agreement with Wickens’ theoretical framework and with previous studies, despite the important variability in the data due to the experimental situation. 相似文献
40.
定向网络是注意网络的重要组成部分, 主要包括视觉定向与视觉搜索两大任务。对于这两大注意任务, 正常个体在神经机制上存在较大的重叠, 然而, 孤独症个体却表现出截然相反的行为证据。研究者从非社会信息的注意视角发现, 一般而言, 在视觉定向上, 孤独症个体注意转移不存在缺陷, 而注意脱离存在困难, 但该结论仍有争议; 在视觉搜索上, 孤独症个体存在视觉搜索优势, 但该优势发生的阶段及原因仍需进一步探究。未来研究应进一步考察孤独症个体在视觉定向任务中左右视野的不对称性、视觉搜索优势的内在机制及两大注意任务之间的相互关系。 相似文献