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131.
    
We examine whether the cleverness of a brand's humor attempt affects consumers' brand attitudes and engagement. A clever humor attempt is any humor attempt wherein the consumer feels she must make mental connections to solve the joke (e.g., understand a cultural reference, understand the dual meaning of a pun). Across five studies, we demonstrate that as the cleverness of a humor attempt increases, consumers report higher brand attitudes and are more engaged with the brand. This effect is mediated by perceptions of brand warmth and competence and moderated by consumers' need for cognition.  相似文献   
132.
    
Back-and-forth conversations with others are vital for children's development in the early years. While children's conversation partners have traditionally been their parents, teachers, and peers, recent advances in artificial intelligence have led to the introduction of machines that understand human speech and generate natural responses, and thus can engage children in conversations. As these technologies become increasingly ubiquitous in children's lives, questions arise as to how they might affect children's development: How do children interact with, perceive, and learn from conversational technologies? Can these technologies serve as children's social partners? In this article, I detail what we know about these topics and discuss the possible implications of conversational technologies for children's shifting media landscape. I also suggest research agendas that can unpack the complex interplay among children, their social contexts, and conversational technology.  相似文献   
133.
In-person sources of social support buffer effects of stress on mental health. However, online social support inconsistently demonstrates stress-buffering effects. Highly stressful circumstances, such as the first month of COVID-19 lockdown, may be necessary to benefit from support received from online networks. We investigated whether online support demonstrated an increased stress-buffering effect on depressive symptoms during the first month of COVID-19 lockdown. We collected cross-sectional data on three distinct groups of participants from February to April 2020—preceding lockdown (pre-COVID; n = 53), up to four weeks following university closures (initial lockdown; n = 136), and the final weeks of the semester (later lockdown; n = 127). Initial lockdown participants reported significantly more stress than pre-COVID but not later lockdown participants. The online social support by stress by COVID phase interaction was only significant for the initial versus later lockdown comparison. Online support buffered stress during initial lockdown but not later lockdown. Stress-buffering effects of offline support were observed and did not depend on COVID phase. Online support may only buffer stress when stress is heightened and offline support is less available.  相似文献   
134.
    
Following the release of the first COVID-19 vaccinations many people utilized social media to promote vaccination among their social circles. These attempts to persuade others to get vaccinated ranged from positive encouragement (e.g., emphasizing the prosocial benefits and positive outcomes) to shame and threats (e.g., name calling and threating to end friendships over vaccination status). The present study investigated how these different social media messages affected COVID-19 vaccination intentions. In June 2021, shortly after vaccines had been made freely available to anyone over the age of 16 in the United States, unvaccinated participants read a manipulated Twitter message designed to be either encouraging or shaming. Message-type did not significantly affect intentions to become vaccinated against COVID-19; however, participants who saw the encouraging message reported that the post made them feel more likely to get vaccinated. Self-efficacy was also manipulated but did not reveal any significant effects. Additional analyses suggest that having personal experience with COVID-19 moderates reactions to these different messages. We discuss limitations and promising avenues for future research on the effects of social media messages on health behaviors.  相似文献   
135.
In a rapidly developing crisis such as the COVID-19 pandemic, people are often faced with contradictory or changing information and must determine what sources to trust. Across five time points (N = 5902) we examine how trust in various sources predicts COVID-19 health behaviors. Trust in experts and national news predicted more engagement with most health behaviors from April 2020 to March 2022 and trust in Fox news, which often positioned itself as counter to the mainstream on COVID-19, predicted less engagement. However, we also examined a particular public health behavior (masking) before and after the CDC announcement recommending masks on 3 April 2020 (which reversed earlier expert advice discouraging masks for the general public). Prior to the announcement, trust in experts predicted less mask-wearing while trust in Fox News predicted more. These relationships disappeared in the next 4 days following the announcement and reversed in the 2 years that follow, and emerged for vaccination in the later time points. We also examine how the media trusted by Democrats and Republicans predicts trust in experts and in turn health behaviors. Broadly we consider how the increasingly fragmented epistemic environment has implications for polarization on matters of public health.  相似文献   
136.
Vox is a far-right, Spanish political party that has steadily grown to become the third main party in the national congress. Immigration is a major presence in Vox's political agenda. Through Critical Discourse Analysis, we analyze the party's public speeches and Twitter communications on immigration in the last 3 years, from the beginning of the COVID-19 pandemic in 2020 to the Ukraine-Russia war in 2022. These contexts have provided a fertile ground for Vox's concerns with the protection of national borders, the criminalization of African and irregular immigrants, and the Spanish Government's ineffectiveness to protect the Spaniards' homes. Vox's main discursive strategies entail constructions of migrants and migration based on dichotomous binaries, culture clash, exclusionary discourses of domopolitics, and fears of imminent social and cultural changes. These constructions are based on the unproblematized belief on essential and unchangeable values that forge the identity of the homeland, which is implicitly threatened by immigrants. Against the migratory invasion, Vox constitutes itself as the ethical protector of the Spanish society and nation, “out of care for the insiders and not out of hatred for outsiders.”  相似文献   
137.
The rapid spread of COVID-19 brought about an increased use of face masks among the general public. Focusing on disposable surgical masks in particular, this article examines consumer perceptions of and intentions toward social media influencers who wear such masks amid the pandemic. Drawing on the theory of product symbolism, this research experimentally demonstrates that masked (vs. unmasked) influencers remind consumers of highly competent healthcare professionals, leading in turn to greater competence inferences about and more favorable behavioral intentions toward these influencers. Additional analysis demonstrates that this effect might not hold for other groups of professionals who are considered relatively competent at the outset and/or whose profession is less reliant on external cues. Overall, this research suggests that apart from curtailing the spread of the pandemic, mask wearing might prove beneficial to certain groups of professionals, such as social media influencers, who have traditionally struggled to establish credibility. In a broader context, this research establishes mask wearing as a new form of nonverbal communication that warrants further examination.  相似文献   
138.
    
This paper extends debate on the use of social networking sites in social science research, specifically focusing on their role in creating ‘emotionally connected’ research spaces. Drawing on the authors' experiences of using a closed Facebook group as a platform for collecting women's ‘birth stories’, we explore to potential of Facebook to support the transcendence of traditional researcher/participant relations and empower participants through creating something akin to a ‘Community of Practice’. The project also contributed to a process of inter and intra-personal self-care, which, as a research team, we recognise as an important driver of our research agendas. We acknowledge that the virtual cannot be all-inclusive but conclude that this methodological approach has generated both a rich dataset and a series of emotions for researchers and participants that added value to the research process. We also argue that this approach captured a greater depth of experience and diversity of voice than would have been the case if we had chosen to use traditional face-to-face methods. We call for future research to focus on better understanding some of the challenges related to the appropriateness of Facebook as a platform for hearing the voices of particular socio-cultural groups.  相似文献   
139.
    
This paper explores two seemingly diverse case studies that share stories of place through co-creative media digital storytelling practices. The co-creative media practice of digital storytelling is applied as a framework to extend the current understanding of community issues in their individual contexts. Case one applied digital storytelling as a tool to investigate aged-care residents' therapeutic landscape experience. In Case two, it explores local communities’ experience of flood and how digital storytelling was applied as a way to relieve trauma. This research adopts a comparative case studies methodology. With the two cases in very different contexts, common themes of “a sense of identity”, “memories and belonging” and “therapeutic narratives” emerged. Findings suggest digital storytelling enables social connection. It also engages with memories as narratives and is an effective way to recall significant experiences, in our research contexts, therapeutic experiences. Finally, digital storytelling as a co-creative practice is also a way to build resilience and contribute to co-creating places.  相似文献   
140.
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