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21.
本研究采用眼动技术,通过2×2混合实验设计,探讨字幕与产品卷入度对视频广告在线加工的影响。结果发现,有字幕广告比无字幕广告产生了更多的回视次数和总注视时间;在观看广告时,高卷入度产品比低卷入度产品产生更多的回视次数、总注视时间和注视次数。更为重要的是,字幕和产品卷入度的交互作用显著:当广告中的产品卷入度高时,有字幕的产品比无字幕的产品产生更多的回视次数和总注视时间;当广告中的产品卷入度低时,两者没有显著的差异。结果表明,字幕影响视频广告的加工,但是这种影响受到产品卷入度的调节,只有高卷入度产品广告的加工受到字幕的影响,结果支持了精细加工可能性模型。 相似文献
22.
本研究使用单次匿名最后通牒博弈任务,采用2(性别: 男性, 女性)×3(社会距离: 自我决策, 替朋友决策, 替他人决策)×5(提议类型: 1/9, 2/8, 3/7, 4/6, 5/5)的混合实验设计,通过操作反应者的不同社会距离,考察资产分配情境下自我-他人决策的性别差异。研究结果发现:(1)相比于自我决策和替朋友决策,女性被试替他人决策时更愿意接受提议1/9,2/8和3/7,而提议4/6和5/5的接受率不受社会距离的影响;男性被试中社会距离和提议类型的交互作用不显著;(2)不平等提议的反应时随社会距离增加而逐渐降低,而平等提议的反应时不受社会距离的调节;(3)替他人决策时女性的接受阈限显著低于男性,而自我决策及替朋友决策时接受阈限不存在性别差异。 相似文献
23.
Axilbund JE Hamby LA Thompson DB Olsen SJ Griffin CA 《Journal of genetic counseling》2005,14(3):235-243
Cancer genetic counselors use a variety of teaching modalities for patient education. This survey of cancer genetic counselors assessed their use of educational videos and their recommendations for content of future videos. Thirty percent of respondents use videos for patient education. Cited benefits included reinforcement of information for clients and increased counselor efficiency. Of the 70% who do not use videos, predominant barriers included the perceived lack of an appropriate video, lack of space and/or equipment, and concern that videos are impersonal. Most respondents desired a video that is representative of the genetic counseling session, but emphasized the importance of using broad information. Content considered critical included the pros and cons of genetic testing, associated psychosocial implications, and genetic discrimination. The results of this exploratory study provide data relevant for the development of a cancer genetics video for patient education, and suggestions are made based on aspects of information processing and communication theories. 相似文献
24.
LeBlanc LA Coates AM Daneshvar S Charlop-Christy MH Morris C Lancaster BM 《Journal of applied behavior analysis》2003,36(2):253-257
We evaluated video modeling and reinforcement for teaching perspective-taking skills to 3 children with autism using a multiple baseline design. Video modeling and reinforcement were effective; however, only 2 children were able to pass an untrained task, indicating limited generalization. The findings suggest that video modeling may be an effective technology for teaching perspective taking if researchers can continue to develop strategies for enhancing the generalization of these new skills. 相似文献
25.
The popularity of video games, especially violent video games, has reached phenomenal proportions. The theoretical line of reasoning that hypothesizes a causal relationship between violent video-game play and aggression draws on the very large literature on media violence effects. Additionally, there are theoretical reasons to believe that video game effects should be stronger than movie or television violence effects. This paper outlines what is known about the relationship between violent video-game playing and aggression. The available literature on virtual reality effects on aggression is discussed as well. The preponderance of the evidence from the existing literature suggests that exposure to video-game violence increases aggressive behavior and other aggression-related phenomena. However, the paucity of empirical data, coupled with a variety of methodological problems and inconsistencies in these data, clearly demonstrate the need for additional research. 相似文献
26.
Distributive justice seems to guide behavior in reward allocation tasks in which subjects in a group jointly produce an endowment that is then allocated by a member of the group. It has been shown that allocators aim to preserve the proportionality between inputs (e.g., effort) and outputs (e.g., monetary rewards) of those in the group, even when this comes at a cost to themselves. We experimentally investigated whether justice considerations of this kind play a role in a double‐blind dictator game when the assets to be allocated are generated exclusively through the effort of the decision maker. The experiment shows that distributive justice is an important source of motivation in highly demanding social environments in which reputational concerns and reciprocity are absent. This finding has been corroborated by an independent validity check and may have important implications for previous experimental findings and for the economics of charity. Copyright © 2010 John Wiley & Sons, Ltd. 相似文献
27.
Carrie M. Dempsey Brian A. Iwata Jennifer N. Fritz Natalie U. Rolider 《Journal of applied behavior analysis》2012,45(4):827-832
We compared the effects of 2 observer‐training procedures. In vivo training involved practice during actual treatment sessions. Video training involved practice while watching progressively more complex simulations. Fifty‐nine undergraduate students entered 1 of the 2 training conditions sequentially according to an ABABAB design. Results showed that the 2 training methods produced almost identical scores on a posttraining observational test; however, the video method required fewer training sessions to complete. 相似文献
28.
29.
Sean Brocklebank Gary J. Lewis Timothy C. Bates 《Personality and individual differences》2011,51(8):881-886
Behaviour on even simple experimental games shows considerable individual differences, but previous attempts to link these preferences to stable personality traits have had mixed results. Here we address three limitations of earlier studies, namely: (1) uncertainties concerning the reliability of preferences; (2) use of personality instruments with limited cross-study comparability; and (3) confounds where more than one psychological motive can lead to a particular choice. Sixty-seven participants completed 12 distinct real-money games twice over a two-week interval along with 6 measures concerning their expectations about other players’ choices. Personality was measured using the full NEO-PI-R. Choices were highly stable across time (r = .84). Moreover, choices on the 12 games and 6 expectations reflected a single underlying dimension of “prosocial orientation”, measuring concern for the payoffs received by other players. Scores on the prosocial orientation dimension were related to personality, with openness, (low) neuroticism, and (low) extraversion retained as significant predictors. 相似文献
30.
We investigate altruism in the context of the economic dictator game experiment where subjects are presented with different persons who can be classified as kin, collaborator, competitor and neutral based on their similarity/relationship to the subject. The classification is based on the role others play in facilitating or impeding an individual’s access to resources needed for reproductive success. The role of the Big Five personality traits in giving to the different target persons is examined. We find that kin are treated most generously, followed by collaborators, neutrals, and competitors. Personality has no effect on giving to kin, but a significant effect on giving to collaborator, neutral and competitor. We also find non-linear relationships between personality and giving. 相似文献