Does variety seeking vary between hedonic and utilitarian products? The role of attribute type

The purpose of this paper is to consider attributes that stimulate variety seeking in hedonic and utilitarian product categories and examine the interaction of product category and attribute type on variety‐seeking behaviour. The results of 3 studies indicate that in hedonic product categories, consumers seek more variety in sensory attributes, whereas in utilitarian product categories, they seek more variety in functional attributes. This interaction effect is explained by the fact that the satiation rates of sensory and functional attributes depend on the nature of the product category. In product categories, which are not clearly hedonic or utilitarian, this interaction effect is not evident. The theoretical and practical implications of the findings are discussed.     

Septal area lesions impair spatial working memory in homing pigeons (Columba livia)

The septo-hippocampal system in birds resembles that of mammals, motivating research into the function of the avian hippocampus while surprisingly little attention has been given to the septum. To investigate a possible role of the avian septum in memory, the effects of septal area lesions on a spatial working memory (SpWM) task was tested in homing pigeons. After preoperative training on an analogue eight-arm (feeders) radial maze, now sham-operated control and septal lesioned pigeons were then trained again on the same task of locating the four feeders on the test phase of a trial that were not baited during the sample phase of a trial. During the test phase of a working memory trial, septal lesioned pigeons, compared to both their own preoperative performance and the performance of the controls, required significantly more choices to locate the four baited feeders not baited during the sample phase of a trial, and they made significantly fewer correct responses to the now baited feeders on their first four choices. The results demonstrate that, like its mammalian counterpart, the avian septum plays an important role in SpWM, suggesting that at least some functional properties of the septum are evolutionarily conserved in birds and mammals.     

Parenting in relation to child and adolescent vocational development

Processes of child and adolescent vocational development include acquisition of knowledge, beliefs, and values about work options and requirements, exploration of interests that will be relevant for occupational interest development, development of academic aspirations, self-efficacy, expectations, and attainment. These elements serve to provide preparation for entry into a range of occupations and provide for the establishment of vocational aspirations, occupational self-efficacy, expectations, planning, and attainment. Parenting occurs within a family context influenced by a myriad of factors, including availability of financial capital, human capital, social capital, child agency, work-family interfacing, family roles, family structure, and the historical conditions affecting parents. These family contextual factors promote our understanding of differences in parenting in relation to child and adolescent vocational development. Far more complex than specific steps to entering the labor market per se, child and adolescent vocational development includes the interfacing of parenting and developmental processes.     

With or Without Empathy: Primary Psychopathy and Difficulty in Identifying Feelings Predict Utilitarian Judgment in Sacrificial Dilemmas

Drawing from research on moral judgment and affective dysfunction, we examined how trait psychopathy and alexithymia, which are characterized as empathic deficits, relate to utilitarian moral judgments in sacrificial dilemmas. As predicted, primary and secondary psychopathy traits and alexithymia were associated with reduced empathic concern. However, primary psychopathy and difficulty identifying feelings (one of three alexithymia traits), but not secondary psychopathy and other two alexithymia traits, were associated with utilitarian judgments. Moreover, hierarchical regression analysis showed that primary psychopathy, difficulty identifying feelings, and empathic concern made unique contributions to the prediction of direct harm on the victim, whereas alexithymia traits made weaker contributions. Although the lack of affective empathy is found in psychopathy and alexithymia, the process through which the two traits lead to utilitarian judgment in sacrificial dilemmas may be distinct. The present findings add to the growing literature, contributing to a fuller picture of the relationship between empathy, trait psychopathy, and alexithymia.     

Don't Count Calorie Labeling Out: Calorie Counts on the Left Side of Menu Items Lead to Lower Calorie Food Choices

Providing calorie counts on restaurants’ menus/menu boards is one of the most prominent policy interventions that has been implemented to combat the obesity epidemic in America. However, previous research across multiple disciplines has found little effect of providing calorie counts on calories ordered, leading some to call calorie provision a failed policy. The authors propose that this failure is partly due to not considering how people process information when making food choices: Americans read from left‐to‐right, processing calorie information only after processing the food item's name. Thus, the authors test a simple way to improve the effectiveness of calorie counts: display calorie counts to the left (vs. right) of food items. A field study and a laboratory study with American participants found that calorie counts to the left (vs. right) decreased calories ordered by 16.31%. A final laboratory study demonstrated that this effect is reversed among Hebrew‐speakers, who read from right‐to‐left, providing further evidence that the order in which calorie information is processed matters. Accordingly, calling calorie labeling a policy failure may be premature.     

Effects of dilemma type,language, and emotion arousal on utilitarian vs deontological choice to moral dilemmas in Chinese–English bilinguals

The present study examines how dilemma type (personal or impersonal moral dilemma), language (native or foreign) and emotion arousal to a dilemma could affect Chinese–English bilinguals' deontological vs utilitarian moral choices regarding 39 moral dilemmas. How emotion arousal plays a mediating role in the effects of dilemma type and language on moral choices is also investigated. As shown in multilevel analyses, participants made fewer utilitarian choices for personal dilemmas than impersonal dilemmas. Although emotion arousal of dilemmas significantly mediated this effect of dilemma type, the indirect effect of dilemma type through arousal on moral choices was inconsistent with the direct effect of dilemma type on moral choices. For the effect of language, participants made more utilitarian choices in the Footbridge (personal) dilemma that was presented in foreign language than in native language. However, this effect was not mediated by arousal, suggesting that it could not be attributed to the emotion‐reducing effect of foreign language. Moreover, there was no language effect on moral choices in analyses that included all 39 dilemmas or only 22 personal dilemmas, indicating the need in future research for further identifying the potential mediators that trigger the foreign language effect on moral choices.     

Personality, career decision self-efficacy and commitment to the career choices process among Chinese graduate students

This study examined the mediating effect of career decision self-efficacy on the relationship between the Five-Factor Model of personality and the career commitment process (i.e., vocational commitment and the tendency to foreclose) in a sample of 785 Chinese graduate students. The multiple regression analyses showed that neuroticism and conscientiousness related significantly to progress in vocational commitment both directly and indirectly through career decision self-efficacy. High agreeableness related to less premature foreclosure. In addition, career decision self-efficacy associated with greater progress in vocational commitment but also a strong tendency to foreclose. The implications for career development theory and practice are discussed.     

Market mindset impacts moral decisions: The exposure to market relationships makes moral choices more utilitarian by means of proportional thinking

We show that exposure to market relationships increases people’s tendency to make utilitarian moral choices by means of proportional thinking—the definitional feature of the market mindset. In Experiment 1, participants primed with market relationships made more utilitarian choices in both the trolley and the footbridge dilemmas. In Experiment 2, priming market mindset led to more utilitarian moral choices and to greater focus on the proportion of survivors to victims. Experiment 3 showed that the effect of market mindset on utilitarian choices held only when the numbers of potential deaths and saved lives were clearly specified. A preregistered Experiment 4 demonstrated that the motivation to use proportional thinking mediates the relationship between market mindset and making utilitarian choices. Experiment 5, also preregistered, showed that the main effect we demonstrated is not due to suppressed emotions and that proportional thinking increases utilitarian choices as part of a broader orientation on rationality.