强势品牌广告竞争的溢出效应

本研究探讨同一品类两个强势品牌广告竞争对弱势品牌产生的影响, 研究尝试将广告重复、广告长度作为操控广告竞争强度的具体手段, 运用感知到的广告竞争水平来表示广告竞争强度。研究结果表明, 同一品类两个品牌同时进行广告重复的水平不同, 可以导致被试感知到的广告竞争水平有显著差异, 广告重复次数越多, 被试感知到的广告竞争强度越高, 广告长度对感知到的广告竞争作用不显著。研究同时发现：随着两个强势品牌广告竞争强度的提高, 消费者对弱势品牌的品牌态度降低, 这表明强势品牌广告竞争对弱势品牌具有溢出效应。另外, 研究还发现产品涉入度和产品属性相似性对强势品牌广告竞争的溢出效应具有调节作用, 涉入度低的产品和属性相似性高的产品溢出效应更大。本研究丰富了溢出效应理论, 增加了溢出效应类别, 同时对同一品类内部的广告实践具有重要的指导意义。     

The Effects of Visual Arts Pedagogies on Children's Intrinsic Motivation,Creativity, Artistic Skill,and Realistic Drawing Ability

This exploratory study compared the effects of two different teaching methods (teacher‐directed vs. choice‐based) on the overall art skills, realistic drawing ability, intrinsic motivation to pursue art, and creativity in art productions in children attending the two art programs. The sample consisted of 83 third graders who completed two art exercises and an intrinsic motivation questionnaire. Using the Consensual Assessment Technique, 20 undergraduate art majors rated each drawing on creativity, overall artistic skill, and realistic drawing ability; these scores showed high‐internal consistency and served as measures for art skills and creativity. Children from the teacher‐directed program scored significantly higher on art skill (M = 3.09) than the children from the choice‐based program (M = 2.53, p = .025). Children from the teacher‐directed program also performed better on realistic drawing (M = 3.7, p = .038) than the children from the choice‐based program (M = 2.99). Art teaching method did not predict intrinsic motivation or creativity. Further analyses showed significant correlations between intrinsic motivation scores and overall art skill (r = .376, p = .002) and realistic drawing skill (r = .335, p = .007). Participating in the teacher‐directed program is associated with higher levels of artistic skill and realistic drawing ability, which are correlated with increased intrinsic motivation.     

Fuzzy Logic and Arithmetical Hierarchy III

Fuzzy logic is understood as a logic with a comparative and truth-functional notion of truth. Arithmetical complexity of sets of tautologies (identically true sentences) and satisfiable sentences (sentences true in at least one interpretation) as well of sets of provable formulas of the most important systems of fuzzy predicate logic is determined or at least estimated.     

汽车前脸特征对年轻消费者喜好的影响

采用问卷和实验相结合的方式考察了汽车前脸的面部宽高比对年轻消费者喜好度的影响,同时探讨了支配性感知的中介作用与前脸表情的调节作用。结果发现：（1）面部宽高比可以显著预测人对汽车前脸的喜好度;（2）支配性感知在面部宽高比与喜好度之间起到完全中介作用;（3）前脸表情可以调节支配性感知对喜好度的影响,攻击型表情条件下的支配性感知显著影响喜好度,友好型表情条件下支配性感知的作用则不显著。     

Quality Choice and Product Differentiation in Monopoly Theory: An Application to the Puritan Church

French engineer and transport economist Jules Dupuit (1804–1866) conjectured more than 150 years ago that, in the context of a three‐part tariff concerning French railroads, a discriminating monopolist will find it most profitable to distort product (service) quality at each of the two ends of the quality spectrum in order to prevent consumers in the middle class (i.e., the second of three classes) from defecting to either end (i.e., first or third class). This study extends a branch of the literature on the economics of religion by arguing that 17th‐century Puritan theologians in colonial America used, in a way that is consistent with Dupuit's insights, Puritan religious doctrines related to eternal salvation and witchcraft to distort the quality, at both ends of the quality spectrum in a three‐part tariff construct, of the religious services they provided to their parishioners. In doing so, we employ economic modeling from seminal studies of the medieval Roman Catholic Church.     

Two new cases of rank reversals when the AHP and some of its additive variants are used that do not occur with the multiplicative AHP

Many researchers have long observed some cases in which certain ranking irregularities can occur when the original analytic hierarchy process (AHP), or some of its variants, are used. This paper presents two new categories of ranking irregularities which defy common intuition. These ranking irregularities occur when one decomposes a decision problem into a set of smaller problems each defined on two alternatives and the same criteria as the original problem. These irregularities are possible when the original AHP, or some of its additive variants, are used. Computational experiments on random test problems and an examination of some real‐life case studies suggest that these ranking irregularities are dramatically likely to occur. This paper also proves that these ranking irregularities are not possible when a multiplicative variant of the AHP is used. Copyright © 2001 John Wiley & Sons, Ltd.     

样例和练习在促进解题迁移能力中的作用

通过一个2×2×2的因素实验,对96名初一学生在解题迁移能力中受样例和练习的影响进行了研究。结果表明,结合样例进行的练习促进了技能的熟练和解题能力的迁移;练习本身并不总能保证促进技能的熟练和解题能力的迁移,它至少要受三方面因素的影响第一,与在练习中是否有来自外部的指导和反馈有关;第二,与练习的任务性质有关;第三,与参与练习的个体智力和认知水平有关。     

卷入影响广告理性诉求信息加工效果的眼动研究

使用眼动技术,考察了卷入的两方面（个人卷入与产品卷入）共同对广告理性诉求信息加工效果的影响。研究发现：（1）随着个人卷入或产品卷入度的提高,被试获得的广告信息显著增加。（2）仅在产品卷入度高时,强说服证据理性诉求广告的品牌信息所获得的加工深度才明显优于弱说服证据者;同时,只有当个人卷入度高时,产品卷入度高的商品信息所获得的加工才明显比产品卷入度低者更为精细。这说明,广告理性诉求方式可能主要适宜于宣传产品卷入度高的商品,且只有当个人卷入度高时才可能更为有效     

Super-Recognisers show an advantage for other race face identification

The accurate identification of an unfamiliar individual from a face photo is a critical factor in several applied situations (e.g., border control). Despite this, matching faces to photographic ID is highly prone to error. In lieu of effective training measures, which could reduce face matching errors, the selection of “super-recognisers” (SRs) provides the most promising route to combat misidentification or fraud. However, to date, super-recognition has been defined and tested using almost exclusively “own-race” face memory and matching tests. Here, across three studies, we test Caucasian participants' performance on own- and other-race face identification tasks (GFMT, MFMT, CFMT+, EFMT, CFMT-Chinese). Our findings show that compared to controls, high-performing typical recognisers (Studies 1 and 2) and SRs (Study 3) show superior performance on both the own- and other-race tests. These findings suggest that recruiting SRs in ethnically diverse applied settings could be advantageous.