Unfamiliar face matching: Pairs out‐perform individuals and provide a route to training

Matching unfamiliar faces is known to be difficult. Here, we ask whether performance can be improved by asking viewers to work in pairs, a manipulation known to increase accuracy for low‐level visual discrimination tasks. Across four experiments we consistently find that face matching accuracy is higher for pairs of viewers than for individuals. This ‘pairs advantage’ is generally driven by adopting the response of the higher scoring partner. However, when the task becomes difficult, both partners' performance is improved by working in a pair. In two experiments, we find evidence that working in a pair can lead to subsequent improvements in individual performance, specifically for viewers whose accuracy is initially low. The pairs' technique therefore offers the opportunity for substantial improvements in face matching performance, along with an added training benefit.     

Predicting consumer satisfaction from CD players

This paper explores the relationship between expectations and product satisfaction evaluations in a high‐involvement product category. While doing so, the paper attempts to develop a regression model to predict the overall level of consumer satisfaction derived from CD players, using a number of explanatory variables within an ordinary least squares framework. This regression model links overall satisfaction to confidence in other people's opinions, expectations of product quality, experience with product quality, replacement rate and the importance of price. The model predicts fairly well for cross‐sectional data, with an adjusted R² of 57 per cent, and appears to be robust. Finally, the implications of these results for marketers are discussed. Copyright © 2002 Henry Stewart Publications.     

Optimal human functioning around the world: A new index of eudaimonic well-being in 166 nations

As more and more people realize that wealth fails to fully capture the essence of human well-being, interest in non-monetary measures of well-being has intensified. Eudaimonic well-being (EWB; i.e., optimal psychosocial functioning) is a largely overlooked aspect of national well-being that has never been examined at the global level. This study uses data from nearly 1,800,000 respondents recruited probabilistically from 166 countries between the years of 2005 and 2017 to construct an index of EWB. EWB demonstrates moderate positive associations with other quality-of-life indicators (i.e., national life satisfaction, national prosperity, overall quality of life, and gross domestic product), indicating that it captures information not reflected by them. The distribution of EWB at national, regional, and global levels, as well as its global trend, is explored. The study also examines the relationships between EWB and a number of theoretically related individual- and country-level variables. Presented are also the results of multilevel modelling including a wide range of predictors.     

Embedding Logics into Product Logic

We construct a faithful interpretation of ukasiewicz's logic in product logic (both propositional and predicate). Using known facts it follows that the product predicate logic is not recursively axiomatizable.We prove a completeness theorem for product logic extended by a unary connective of Baaz [1]. We show that Gödel's logic is a sublogic of this extended product logic.We also prove NP-completeness of the set of propositional formulas satisfiable in product logic (resp. in Gödel's logic).     

Preservation Theorems Without Continuum Hypothesis

Many results concerning the equivalence between a syntactic form of formulas and a model theoretic conditions are proven directly without using any form of a continuum hypothesis. In particular, it is demonstrated that any reduced product sentence is equivalent to a Horn sentence. Moreover, in any first order language without equality one now has that a reduced product sentence is equivalent to a Horn sentence and any sentence is equivalent to a Boolean combination of Horn sentences.     

社会排斥对产品触觉信息偏好的影响及其作用机制

社会排斥的现象在当今社会日益凸显,已成为世界各国探究社会政策和不平等问题的一个重要方向。然而却鲜少有研究从心理机制的角度探讨社会排斥对人们的产品偏好的影响。本文通过1个预实验和4个主实验,系统研究了社会排斥如何影响个体对不同触感产品的偏好,并探讨了其内在影响机制。实验结果发现在经历社会排斥(相较于社会接纳)之后,个体更偏好触感柔软的产品,消极心理体验是其内在驱动机制,并且该作用机制被归属感的重要性所调节。当归属感被认为很重要时,个体在经历社会排斥后对柔软触感产品的偏好以及消极心理体验的中介作用会被强化,而当归属感被认为不重要时,以上效应会被削弱。本文还对研究结论的理论贡献和实践应用进行了深入讨论。     

消费行为研究中的联合分析法

联合分析(Conjoint Analysis)是一种定量的研究消费者选择偏好的方法。虽然从它诞生到现在只有40年的历史,但它对消费者行为学的影响很大,它的发展更是日新月异。文章首先介绍了联合分析的基本概念,然后重点阐述了联合分析的原理、步骤和发展历程,最后对联合分析的发展方向作了一个简要概括。     

形状-性别内隐联结及其对消费者形状偏好的影响

本文探讨了形状与性别之间的内隐联结及其对消费者形状偏好的影响。通过4个实验, 作者发现形状与性别之间存在内隐联结, 即圆润的形状与女性更相关, 而有棱角的形状与男性更相关。这一内隐联结被拓展到品牌感知上, 导致品牌的性别形象影响消费者对圆形或棱角形产品的偏好, 而感知匹配度在其中起中介作用。这些研究发现进一步丰富了现有关于形状偏好以及形状象征意义的文献, 并对视觉营销中的形状设计提供了重要的实践指导。     

How identity related goals moderate the role of attributes in product evaluation

This research examines how identity related goals influence product evaluation. It is proposed that products are evaluated based on an attribute level to fulfill an identity related goal. Further, the positive relationship between an attribute level and product evaluation is strengthened by goal activation (the degree to which a goal occupies a consumer's thinking) and goal‐product fit (the extent to which consumers think a product is related to a particular goal). Results of three experimental studies support the above propositions. The research makes contributions in that it identifies two moderators, that is, goal activation and goal‐product fit, in the relationship between attributes ability and product evaluation. First, identity‐related goals are higher order and likely to have higher priority for consumers. However, results in this paper show that it still needs to be activated before it can exert an influence on attribute importance. Specifically, when an identity related goal (e.g., one supportive of the fair trade goal) is activated, it takes over a lower‐order goal (e.g., seek for a good taste or a good priced coffee in this case). As goal activation increases, relevant attributes become more important, and the positive relationship between an attribute level and product evaluation strengthens. Second, this paper introduces a new construct of goal‐product fit into identity‐related goals and product evaluation literature. The results of study three suggest that when goal‐product fit becomes stronger, the relevant attribute that can fulfill the goal becomes more important in the overall product evaluation.     

产品也会皱眉头? 产品的“侵略性表情”对消费者的影响

消费者经常在产品外观设计中看到"表情",这些由企业有意或无意塑造的面孔元素会影响到消费者对产品的态度。当前,关于产品外观表情对消费者态度影响方面的研究仍存在结论不一致、机制不明确和边界不清楚等问题。本研究通过3次分离的实验,验证了对于奢侈程度较高的产品(品牌),侵略性的表情相较友好的表情,更能够获得消费者的青睐;而对于奢侈程度较低的产品(品牌),则恰好相反。同时,不同的产品外观(品牌标识)表情是通过消费者对产品的感知自治程度这一中介变量对消费者态度产生影响。本研究结论为产品外观设计和品牌管理实践提供了有益的建议。