Reliability of variable message signs information: A field experiment study in Chongqing

A variable message sign (VMS), which is a key component of intelligent transportation systems, has been frequently used in the management of urban roads and motorways to provide drivers with real-time traffic condition information about a road section or area. Nevertheless, there is a lack of unified regulations for VMS design, which makes it difficult to accurately determine the understandability and legibility of VMS information. In practice, inappropriate designs of VMSs are common, such as overload of VMS information and excessive number of phases, particularly on the urban roads of China. Building on our earlier findings obtained by surveys, in this study, field tests were conducted to assess the reliability of VMS information in terms of the visual perception characteristics of drivers. For a full visual perception, the information displayed on a VMS must be reliable, i.e., it should be easy for drivers to detect, obtain, and understand the messages they require. Two basic theories—information theory and visual perception theory—were introduced to build a quantification model of VMS information, select evaluation indices, and design the experimental process. A total of 24 drivers participated in the field experiments and questionnaires. Five indices—information obtainment rate, periodic validity, driver subjective scoring and the corresponding UI (represents information intelligibility), and CE (represents information legibility)—were analyzed to evaluate their relationships to VMS information reliability. The results confirmed that the amount of information, and the scrolling period considering redundant distance, significantly affect the reliability of VMSs information. For static VMSs, the information obtainment rate and the subjective scoring decrease with increasing amount of information. The recollection accuracy of the drivers significantly declines when the amount of information shown increases to 90 bits, corresponding to an information obtainment rate of less than 0.8 and UI equal to 0. For dynamic VMSs, the information reliability deteriorates as the scrolling period shortens and the number of phases increases. Unreasonable reliability is found when the periodic validity is less than 0.9, i.e., the actual scrolling period is more than 10% less than the calculated one, corresponding to CE equal to 0. The reliability of information was evaluated by combining the subjective scoring of the drivers and a data-based statistical analysis and considering driving safety. Accordingly, it was recommended that 90 bit is the maximum amount of information to be shown on a VMS and that the preferred scrolling period of each phase of a dynamic VMS is 5 s. The results of this study support the objective of providing reliable information to drivers by addressing the problems related to the amount of information and presentation time for VMSs. These findings provide a basis for determining the thresholds for VMS information to promote practical and user-friendly designs of VMSs on urban roads.     

文字的“偷心术”:营销中的字体效应

文字是营销中视觉传播的重要元素, 它直接影响消费者对品牌的第一印象。文字的重要性不仅体现在文本内容上, 还体现在字形设计对消费者的影响上。字体的研究仍存在较大的空缺, 且现有文献多分散于语言学、设计学和心理学等不同学科领域。目前有较多存在矛盾的结论缺乏系统的框架支持, 本文为研究者提供了完整的字体效应研究框架。将字体进行定义及分类之后, 主要探讨了字体对消费者感知和行为的影响, 以及字体效应的三大心理机制, 即感知一致性、感知记忆性和感知人性化。在此基础上讨论了字体受到消费者特质、产品类型与外部环境的调节作用。最后, 深入分析了字体在市场营销中的理论和管理实践价值, 以及未来研究方向。     

Multiple sclerosis,emotion perception and social functioning

People with multiple sclerosis (MS) can experience problems in interpreting others’ emotions from faces or voices. However, to date little is known about whether difficulties in emotion perception in MS are related to broader aspects of social functioning. Also, there are few studies reporting the effect of MS on more ecologically valid assessments of emotion perception using multimodal videos. The current study looks at (1) the effect of MS on perceiving emotions from faces, voices and multimodal videos; (2) the possible role of slowed processing and executive dysfunction in emotion perception problems in MS and (3) the relationship between emotion perception and broader social functioning in MS. 53 people with MS and 31 healthy controls completed tasks of emotion perception and cognition, and assessed their levels of social support and social participation. Participants with MS performed worse than demographically matched controls on all measures of emotion perception. Emotion perception performance was related to cognitive measures in those with MS. Also, significant associations were found between emotion perception difficulties in MS and poorer social function. In particular, people with MS who had poorer emotion perception also reported lower levels of social support from their friends, and regression analysis showed that this prediction was maintained even when disease severity and cognitive function were taken into account. These results show that problems with emotion perception in MS extend to more realistic tasks and may predict key aspects of social functioning.     

阴谋论信念的产生机制——社会认知视角的三种解释

社会心理学将阴谋论视作一种意识形态上的信念,并定义为人们将重大的政治或社会事件归因为有权力的群体或个人暗中预谋以达成其目的的解释倾向。社会认知视角为个体这种阴谋论信念的产生提供了三种解释。错觉模式感知导致人们认知上倾向于在不相关的事件之间建立联系;敏感性动因觉察影响人们过度感知并假定事件背后的动因、目的和意图等;投射是将自己愿意参与阴谋的意图归因于事件中的他人。     

Emotional face recognition in autism and in cerebral visual impairments: In search for specificity

Autism spectrum disorder (ASD) is characterized by difficulties in the social domain, but also by hyper- and hypo-reactivity. Atypical visual behaviours and processing have often been observed. Nevertheless, several similar signs are also identified in other clinical conditions including cerebral visual impairments (CVI). In the present study, we investigated emotional face categorization in groups of children with ASD and CVI by comparing each group to typically developing individuals (TD) in two tasks. Stimuli were either non-filtered or filtered by low- and high-spatial frequencies (LSF and HSF). All participants completed the autism spectrum quotient score (AQ) and a complete neurovisual evaluation. The results show that while both clinical groups presented difficulties in the emotional face recognition tasks and atypical processing of filtered stimuli, they did not differ from one another. Additionally, autistic traits were observed in the CVI group and symmetrically, some visual disturbances were present in the ASD group as measured via the AQ score and a neurovisual evaluation, respectively. The present study suggests the relevance of comparing ASD to CVI by showing that emotional face categorization difficulties should not be solely considered as autism-specific but merit investigation for potential dysfunction of the visual processing neural network. These results are of interest in both clinical and research perspectives, indicating that systematic visual examination is warranted for individuals with ASD.     

特征信息和呈现时间对异族面孔知觉的影响

为了探讨面孔认知中内部特征和加工时间对种族判断的影响,采用面孔种族评价任务,选用被试内设计,通过操纵内部特征替换部位,刺激呈现时间,以及种族三个自变量进行研究.结果发现:对中国被试来说,面孔种族信息的获取是一个随时间不断累积信息的过程.在此过程中鼻和口特征并不能提供有效的亚洲和高加索种族信息,眼部特征和构型信息在加工中...     

Risk perception of a chronic threat of terrorism: Differences based on coping types,gender and exposure

High levels of risk perception of terrorism (RPT) may impair an individual's quality of life and welfare. To understand the mechanisms responsible for RPT, this study investigated the association of gender and coping styles with individual differences in two key elements of RPT: perceived control and perceived vulnerability. A convenience sample of 400 Israelis (181 men and 219 women) filled out questionnaires on sociodemographic background, RPT and coping. Employing a multidimensional approach for coping, we divided participants into four coping types: problem-focused (n = 65), emotion-focused (n = 70), mixed (n = 122) and minimal (n = 142). The results indicate that problem-focused coping is associated with higher levels of perceived control than other types of coping and mixed coping is associated with higher levels of perceived vulnerability than other coping strategies. Also, interactions between gender and exposure to terrorism contributed to understanding the differences in perceived control. The discussion addresses gender differences in RPT and coping in the context of traditional gender roles. The study concludes with implications for risk management and therapeutic interventions regarding high levels of fear of terrorism.     

Consequences of agreement versus disagreement on physical disgust: How do people perceive the cleanliness and morality of someone who expresses inappropriate disgust

We examined how people perceived a person who expressed inappropriate physical disgust—a person who was either under-disgusted by physically disgusting stimuli or over-disgusted by neutral stimuli. Participants formed an impression of a target after receiving information on how s/he rated disgusting (Studies 1, 2) or neutral (Studies 2, 3) pictures, and disgusting or angering scenarios (Study 4). Studies 1, 2 and 4 found that a target person who failed to experience disgust was seen as disgusting, immoral (but only to the extent that s/he was also seen unclean), and not socially desirable. A target who rated neutral stimuli as disgusting was not judged as disgusting but was nevertheless judged as immoral and not socially desirable (Studies 2, 3). Our results show that a target whose judgments of physical disgust deviate from one's own by showing either too much or too little disgust is perceived to be immoral.     

外观新颖性对消费者购买意愿的影响：自我建构与产品类型的调节效应

外观创新在市场竞争中的地位越来越突出,然而因此而导致的成败案例都很普遍。如何进行外观创新更受消费者欢迎,其内在机制是什么,我们却知之甚少。基于独特性需求理论、风险感知理论及自我建构理论,本文探讨了自我建构与外观新颖性对消费者购买意愿的交互作用、影响机制以及边界条件。通过3个实验,发现对于独立型自我建构的消费者而言,高外观新颖性能引发独特性需求从而提高购买意愿,而对于相依型自我建构而言,低外观新颖性则通过降低社会风险感知从而提高购买意愿;同时,本文也确定了产品类型对该机制的调节作用,具体来讲,对于实用品,所有消费者都对低外观新颖性产品具有更强的购买意愿,而对于享乐品,所有消费者都对高外观新颖性产品具有更强的购买意愿。