Attitudinal and consumption differences among traditional and nontraditional ‘childless’ couple households

This study develops a classification scheme that effectively separates delayed marriage and true childless couples from delayed empty nest couples, newlywed and traditional empty nest couples. Unlike extant traditional and ‘modernised’ life cycle models, this approach separates true childless and delayed marriage childless couple households from their traditional counterparts using the couples' length of marriage and wife's age. It also uses couples' ages at marriage to separate delayed from the traditional empty nest households. The findings clearly indicate that nontraditional ‘childless couples’ differ from their traditional counterparts in underlying values, sex role norms, and attitudes, as well as in food and beverage consumption and major durable acquisition patterns. Implications of this classification scheme for comprehensive life cycle models and future research and managerial applications of these findings are also discussed. Copyright © 2003 Henry Stewart Publications.     

Lay rationalism and inconsistency between predicted experience and decision

Decision‐makers are sometimes depicted as impulsive and overly influenced by ‘hot’, affective factors. The present research suggests that decision‐makers may be too ‘cold’ and overly focus on rationalistic attributes, such as economic values, quantitative specifications, and functions. In support of this proposition, we find a systematic inconsistency between predicted experience and decision. That is, people are more likely to favor a rationalistically‐superior option when they make a decision than when they predict experience. We discuss how this work contributes to research on predicted and decision utilities; we also discuss when decision‐makers overweight hot factors and when they overweight cold factors. Copyright © 2003 John Wiley & Sons, Ltd.     

A Self‐Regulatory Model of Resource Scarcity

Academics have shown a growing interest in the effects of resource scarcity—a discrepancy between one's current resource levels and a higher, more desirable reference point. However, the existing literature lacks an overarching theory to explain the breadth of findings across different types of resources. To address this, we introduce a self‐regulatory model of resource scarcity. In it, we propose that consumers respond to resource scarcity through two distinct psychological pathways: a scarcity‐reduction route aimed at reducing the discrepancy in resources and a control‐restoration route aimed at reestablishing diminished personal control by attaining security in other domains. We explain how a key determinant of which route the consumer will pursue is the perceived mutability of the resource discrepancy. We also specify moderators, based on our proposed model, to identify when each of the two routes is pursued. This model is assessed in the context of alternative theoretical perspectives, including commodity theory, life history theory, and models of compensatory behavior. Finally, we provide a research agenda for those interested in studying the psychology of resource scarcity from a self‐regulatory perspective.     

问责能否抑制个体非伦理行为？——调节定向和自我损耗的作用机制

根据以往研究,问责对于非伦理行为的影响可能产生混淆的结论,它既可能降低,也可能促进非伦理行为的产生,即出现“问责失灵”的情况。鉴于此,本文通过实验研究来探究问责失灵的理论边界和内在机制。结果发现：（1）促进定向启动下的个体,问责对于非伦理行为有促进作用;预防定向下的个体,问责对于非伦理行为有抑制作用;（2）促进定向启动下,问责通过增加个体的自我损耗增强了其非伦理行为,即促进定向下个体的自我损耗中介了问责与非伦理行为的关系。     

The Structure of Domination Today: A Lacanian View

Two topics determine today's liberal tolerant attitude towards Others: the respect of Otherness and the obsessive fear of harassment: the Other is OK insofar as its presence is not intrusive, insofar as the Other is not really Other. The central human right in late-capitalist society, namely the right to be free from all harassment by the Other including the violent imposition of ethical norms, contrasts sharply with the violent imposition of divine Mosaic law – the Decalogue – from which the idea of human rights ultimately derives. The underlying discursive shift can be analyzed with the help of Lacan: the discourse of the Master had been replaced by university discourse. While the Master's decision is per se violent, university discourse is enunciated from the position of neutral Knowledge. The truth of the university discourse is power: the constitutive lie of the university discourse is that it disavows its performative dimension, presenting what effectively amounts to a political decision based on power as a simple insight into the factual state of things.     

The effect of evolving resource synergy beliefs on the intentions–behavior discrepancy in ethical consumption

Consumers are less likely to buy ethical products than their stated intentions in marketplace polls, due at least in part to the distinct temporal frames guiding their poll responses versus actual purchase decisions. We propose that as consumers' beliefs about the synergy between the resources a firm devotes to their ethical and functional attributes evolve, as part of the broader ethical marketing/corporate social responsibility movement, from negative to positive, this discrepancy between intentions and behavior is likely to disappear. Two studies provide support for this basic contention, implicating the importance consumers ascribe to a brand's ethical attribute as the driver of the temporal frame- and resource synergy beliefs-based differences in their preference for that brand.     

Pleasure principles: A review of research on hedonic consumption

Thirty years ago, Hirschman and Holbrook (1982) advocated greater attention to hedonic consumption and the myriad ways in which consumers seek pleasure and enjoyment. A thorough review finds that the topic has much appeal and that consumer research has made significant progress toward understanding some of its parameters. However, many questions remain unanswered, particularly with regard to understanding the sources of pleasure, the manner in which consumers seek it, and the ways in which consumers might alter their hedonic consumption decisions to maximize pleasure and happiness. We assess three decades of research on hedonic consumption, emphasizing areas of greatest potential for future exploration.     

The Good of New Age Goods

Critical writing on cultural appropriation and commodification is often predicated on the assumption that the transformation of cultural goods into commodities is essentially a process of alienation: of consumers from themselves and of indigenous people from their cultural products. The consumption of indigenous practices and images by practitioners of New Age and alternative spiritualities has been the subject of particularly harsh criticism, with ‘New Agers’ excoriated as exploitative culture thieves. In this paper, I draw on ethnographic research into the use of commodified images of Australian Aboriginal people by practitioners of New Age and alternative spiritualities—and by Aboriginal people themselves—to suggest that the producers and consumers of such goods, and indeed the goods themselves, have a greater agency than is commonly recognised. I argue that, many critics of cultural and spiritual commodification fail to recognise or fail to take seriously, the meaning cultural goods can acquire when removed from the market place and personalised by their consumers. More to the point, the suggestion that such transformations are inherently alienating tends to elide the involvement of indigenous people in the production of imagery that complements (as well as competes with) New Age representations.     

好人也会做坏事:有限道德视角下的不道德行为

有限道德是指个体在道德判断中固有的局限性,表现在人们外在行为与内在道德观的悖离,它导致无意识的道德偏差.有限道德弥补了理性道德模型在不道德行为解释力上的缺陷.该视角下的不道德行为主要包括:内隐偏见、内群体互惠、沽名钓誉、利益冲突和漠视未来.关于有限道德存有4种理论解释:自利性动机、双重自我、道德褪色和框架效应.未来有关道德决策和不道德行为的研究,需要延伸到有限理性与无意识层面.     

基于自身短期与社会长远利益两难选择的绿色消费机制

环境恶化及消费对环境的巨大影响,使得顾客进行绿色消费的意义重大而深远.企业希望能够掌握绿色消费的特点和机制,从而能够拉动绿色需求.绿色营销研究多针对企业,而针对顾客的研究甚少.为数不多的绿色消费研究甚少关注顾客在进行绿色消费时在自身短期利益与社会长远利益之间的两难选择,对绿色消费机制的研究也很缺乏.本研究试图从该两难选择入手,使用自我控制、利他行为、自我构建等理论,采用实验方法,从顾客的视角来研究个体因素、文化因素与情境因素是如何通过影响“关注长远利益”、“关注社会利益”,从而影响绿色消费的,并研究这两种机制的边界条件、冲突及自我构建对自身短期利益与社会长远利益两难选择的调和.