Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects

Whereas previous studies investigated the affect transfer from one specific affective stimulus of the brand placement context (such as an artist or the genre) to the brand, this research study investigates the effect of the valence of various scenes in which the brand is repeatedly placed on brand attitude. Direct evaluative conditioning theory suggests that pairing a brand repeatedly with various positive (negative) stimuli positively (negatively) affects brand attitude. The results of 2 experimental studies indicate that when a brand is repeatedly and prominently placed in different affective scenes of the same valence (a series of either positive or negative scenes), the affect aroused by those scenes influences explicit and implicit brand attitudes. In addition, whereas previous research found negative effects of brand prominence on brand evaluations, this study found that prominence positively moderates the affect transfer from the valence of various scenes on brand attitude. This implies that by placing the brand in various positive scenes, prominent brand placements can have a positive effect on recall and recognition and on brand attitude, which transcends the previously declared paradox of prominent placement.     

Psychopathy,unconscious shame and attachment: Considering the psychodynamics of psychopathy

Recent psychopathy research has involved a critical re-examination of the construct. Absent from this research has been an analysis of the role unconscious shame might play in etiology, traits and behaviour. Outside of the domain of psychopathy research, the significant role shame plays in intra- and interpersonal dynamics has been comprehensively investigated for the past few decades. More recently, exploration into the role that attachment plays in the development of shame has been suggested. The extant shame literature has explored the connection between unconscious shame and a range of behaviours, many of which are characteristic of psychopathy. While there have been some investigations on the association between psychopathy and conscious shame, this paper suggests that the exploration of unconscious shame, and its development resulting from certain attachment dynamics, can potentially further enhance our conceptualisation of psychopathy with regard to etiology, traits, behaviour, assessment and treatment. After reviewing the literature on unconscious shame, attachment and psychopathy, recommendations for future research are suggested.     

Mentoring for Mental Health within a University: A psychodynamic approach

This paper explores the role of mentoring in a British University for students with mental health issues and is written from the perspective of the Mentor who is also a Psychodynamic Psychotherapist. Psychodynamic theory is applied to two case studies in order to understand the conscious and unconscious factors when considering these students’ particular learning difficulties and motivation for entering a learning environment. In the first case study, it is suggested that the student hopes to find his lost father within the containing bricks of the institution. When confronted with frustration and disappointment, he mobilises schizoid defences, precipitating a psychotic episode. The second case study formulates the student’s chronic procrastination, which verges on academic sabotage, as a defence against the unbearable guilt concerning his abilities and achievements in contrast with his unsuccessful and disabled siblings. The challenge of helping these students is explored, including the approaches taken by the Mentor, given her remit and the particular issues presented by the students.     

Priming Risky Choice: Do Risk Preferences Need Inferences?

The notion that subtle influences, often falling outside awareness, can bias behaviour has a strong grip on both theoretical perspectives and the public imagination. We report three experiments that examined this idea in the context of risky choice. Experiment 1 (N = 100) appeared to find evidence for an interaction whereby participants primed but not reminded of the prime showed an assimilation effect (e.g. participants primed to be risk seeking became more risk seeking) whereas those who were primed and reminded showed a contrast effect (e.g. became less risk seeking). However, two further experiments (N = 180, N = 128) failed to find any evidence for this interaction, and none of the experiments found evidence for the asymmetry in awareness predicted by an ‘unconscious’ assimilation but ‘conscious’ contrast account. The data were analysed using both Null Hypothesis Significance Testing and Bayesian methods, and the implications of the conclusions arising from each are discussed. Whatever one's statistical predilection, the results imply a reduction of confidence in the belief that risk preferences need no inferences. Copyright © 2016 John Wiley & Sons, Ltd.     

Reply to Doody

In an earlier paper, we appealed to various empirical studies to make the case that the unconscious mind is capable of robust self-deception. Paul Doody has challenged our interpretations of that empirical evidence. In this reply we defend our interpretations, arguing that the unconscious is engaged in strategic and flexible goal pursuit.     

焦虑情绪对图像信息意识提取和无意识提取影响的实验研究

采用加工分离程序,以不同性价图片为实验材料,考察了特质焦虑、启动焦虑和非焦虑三种焦虑类型对图片信息意识提取和无意识提取的影响,结果表明：（1）不同焦虑类型对图像信息的意识提取和无意识提取均有影响,其中特质焦虑对图像的无意识提取更敏感,非焦虑状态对意识提取更敏感;（2）特质焦虑明显促进了负性图片的意识和无意识提取且干扰了正性图片的提取,启动焦虑促进了对负性图片的意识提取。     

'A father is being beaten': constructions in the analysis of some male patients

I will suggest that the phantasy of 'a father is being beaten' and its transformations emerges for certain male patients as a result of the work of analysis and becomes a potential appropriation of the (symbolic) father. The symbolic beating of the father takes place at the threshold between an anal-sadistic organization and the oedipal situation. The phantasy of the 'father being beaten' does not necessarily mean that it is the father who is explicitly being beaten. It is a construction derived from the free associations and dreams, in the analytic encounter, reached through the work of interpretation. Detailed material of sessions of the five times a week analysis of one of my patients will be presented. This will be contrasted with material from four other analyses of male patients where the 'father being beaten' phantasy was not achieved. The common feature in all these other configurations is a foreclosure in the relationship to the father and a lack of an internalization of the paternal function as a symbolic capacity. It is my suggestion that this absence of the father in its symbolic function is then sexualized in a fusion between life and death drives. A final contrasting example is derived from Karl Abraham's classic paper detailing the analysis of a patient where one can interpret a dream as expressing 'a father is being beaten' phantasy; however the dream's repetitive nature and its links with a current dream in the analysis points out to a lack of differentiation between the sexes and an anal-sadistic organization.     

The primal scene in cross-species and cross-cultural perspectives

A review of cross-species and cross-cultural research suggests that, throughout most of human behavioral evolution, children may have been enlightened as to the facts of life by observing parental intercourse and then imitating it in sexual rehearsal play in the context of a continuously rising curve of sexual desire and sexual knowledge throughout childhood. Concealment of the primal scene and prohibition of cross-generational, bisexual, and 'polymorphously perverse' childhood sex play may be of relatively recent origin in human cultural evolution, buttressed by the instillation of culturally acquired sexual disgust in sexually conservative cultures. Looking at the primal scene in cross-species and cross-cultural perspectives utilizing the adaptationist framework of contemporary evolutionary biology can challenge normative assumptions that may still be embedded in psychoanalytic theories of species-wide psychosexual development.     

Reading Susan Isaacs: toward a radically revised theory of thinking

The author views Isaacs's (1952) paper, The nature and function of phantasy, as making an important contribution to the development of a radically revised psychoanalytic theory of thinking. Perhaps Isaacs's most important contribution is the notion that phantasy is the process that creates meaning, and that phantasy is the form in which all meanings - including feelings, defense 'mechanisms,' impulses, bodily experiences, and so on - exist in unconscious mental life. The author discusses both explicit formulations offered by Isaacs as well as his own extensions of her ideas. The latter include (1) the idea that phantasying generates not only unconscious psychic content, but also constitutes the entirety of unconscious thinking; (2) the notion that transference is a form of phantasying that serves as a way of thinking for the first time (in relation to the analyst) emotional events that occurred in the past, but were too disturbing to be experienced at the time they occurred and (3) a principal aim and function of phantasy is that of fulfilling the human need to get to know and understand the truth of one's experience. The author concludes by discussing the relationship between Isaacs's concept of phantasy and Bion's concepts of alpha function and the human need for the truth, as well as the differences between Fairbairn's and Isaacs's conceptions of the nature of unconscious internal object relationships.     

Further developments of the concept of fantasy

After the Isaacs' seminal work on the nature and function of unconscious phantasy (1948), several authors (mostly in the British Society) have reflected on the topic and tried to extend the concept of fantasy. In this paper I shall examine the contributions of Winnicott, Gaddini, Joseph and Anne Marie Sandler that aim at broadening this psychoanalytic concept. The authors that I have considered share a focus mostly on the early stages of child development. Both Winnicott and Gaddini belong to a line of thinking that explores the vicissitudes of the primary emotional development of the infantile self (in the mother‐infant relationship) involving the earliest processes of holding and bodily and kinaesthetic fantasy that form the bodily integrity of the person. The Sandlers focused mostly on the concept of the past unconscious understood as a place of primitive vicissitudes with a deficit in figuration where the process of repression is missing. The present unconscious phantasy (that is located in the here and now) has the function of rendering the past unconscious phantasy partly accessible; otherwise it would remain unknowable.