Maximum likelihood additivity analysis

A maximum likelihood estimation procedure was developed to fit unweighted and weighted additive models to conjoint data obtained by the categorical rating, the pair comparison or the directional ranking method. The scoring algorithm used to fit the models was found to be both reliable and efficient, and the program MAXADD is capable of handling up to 300 parameters to be estimated. Practical uses of the procedure are reported to demonstrate various advantages of the procedure as a statistical method.The research reported here was supported by Grant A6394 to the author from the Natural Sciences and Engineering Research Council of Canada. Portions of this research were presented at the Psychometric Society meeting in Iowa City, Iowa, in May, 1980.Thanks are due to Jim Ramsay, Justine Sergent and anonymous reviewers for their helpful comments.Two MAXADD programs which perform the computations discussed in this paper may be obtained from the author.     

Constraints on the visual accuracy of drawings produced by young children

Errors made by young children when they are asked to draw a model were investigated in two studies. In the first study, the experimenter asked 5- and 8-year-old children to draw a cup that had a flower decal (transfer) attached to its outside surface, attached to its inside surface or positioned beside it. The 8-year-old children in all conditions produced visually accurate drawings. The 5-year-old children produced visually accurate drawings when the flower decal was positioned beside the cup and when the flower decal was attached to the inside surface of the cup but not when the flower decal was attached to the cup's outside surface. In the second study, 5- and 8-year-old children were asked to draw a cup that had either an intact or a broken handle. The handle area of the cup was either in view or not in view. The 5- and 8-year-old children performed comparably in this experiment. The children had difficulty producing accurate copies of the model only when the cup had a handle and the handle was not in view. Taken together, these studies indicate that 5-year-old children are more likely to produce visually accurate drawings than has previously been supposed. Difficulty in producing accurate drawings occurred when drawing rules and drawing conventions interfered with the task.     

Analogical problem solving

The use of an analogy from a semantically distant domain to guide the problemsolving process was investigated. The representation of analogy in memory and processes involved in the use of analogies were discussed theoretically and explored in five experiments. In Experiment I oral protocols were used to examine the processes involved in solving a problem by analogy. In all experiments subjects who first read a story about a military problem and its solution tended to generate analogous solutions to a medical problem (Duncker's “radiation problem”), provided they were given a hint to use the story to help solve the problem. Transfer frequency was reduced when the problem presented in the military story was substantially disanalogous to the radiation problem, even though the solution illustrated in the story corresponded to an effective radiation solution (Experiment II). Subjects in Experiment III tended to generate analogous solutions to the radiation problem after providing their own solutions to the military problem. Subjects were able to retrieve the story from memory and use it to generate an analogous solution, even when the critical story had been memorized in the context of two distractor stories (Experiment IV). However, when no hint to consider the story was given, frequency of analogous solutions decreased markedly. This decrease in transfer occurred when the story analogy was presented in a recall task along with distractor stories (Experiment IV), when it was presented alone, and when it was presented in between two attempts to solve the problem (Experiment V). Component processes and strategic variations in analogical problem solving were discussed. Issues related to noticing analogies and accessing them in memory were also examined, as was the relationship of analogical reasoning to other cognitive tasks.     

The recall and use of traits and events in social inference processes

Social inference research needs to more closely examine the kinds of information people actually have available for making social judgments. It is assumed here that the observation of behavioral events results in encoding and storage of both a relatively raw event record and of higher level encodings, such as trait inferences. Several specific hypotheses are advanced concerning the effects of higher level encodings on event recall, and the effects of encoding and memory processes on subsequent judgments about a stimulus person. Consistent with hypotheses, results indicate that higher level encodings do affect recall for stimulus information and do affect judgments of the stimulus person. The possibility that higher level encodings affect judgments solely by introducing bias into recall for the episodic record is considered and discarded in favor of the interpretation that higher level encodings are actually recalled and used in inference processes.     

Reductions in anxiety and improvements in teaching associated with cue-controlled relaxation training

This study examined the efficacy of cue-controlled relaxation, taught in three 2-hour workshops, in reducing the anxiety of two elementary school teachers. Anxiety was measured using direct observation of external behavior and self-report of internal states; and the effects of anxiety reduction on selected teaching behaviors were also examined. Following training, both teachers exhibited significant reductions in motoric manifestations of anxiety and in some self-reported internal states. Both teachers showed significant increases in rewarding behavior, and they reduced disapproving behavior to zero on most days. Even though results were not maintained following the treatment program, this study demonstrated that training in the self-management of stress and tension can significantly affect the anxiety and teaching behaviors of teachers.     

The role of sex and personality in the prenegotiation stage of coalition formation

Research in the area of sex differences in coalitional behavior has produced inconsistent results that may be partially resolved through an examination of personality and attitudinal differences between males and females. The responses of males and females to the Shure and Meeker Personality/Attitude Schedule were analyzed and the sexes differed in their elevation on six major factors. A subsample of each sex participated in a coalition game situation. Four of the six personality and attitude factors were related to prenegotiation stage indices of coalition formation. It was suggested that the role of sex differences in coalitional behavior may be mediated by sex role socialization differences.