如何削弱产品来源国效应*—— 产品信息呈现方式的影响研究

以元认知和双系统模式的心理学理论为背景, 研究了分析式系统对来源国效应的削弱, 检验了产品信息呈现方式对来源国效应的调节作用。三个研究说明, 分析式系统的启动可以有效削弱来源国效应; 特定的产品信息呈现方式所引起的消费者信息处理不流畅性感知会激发消费者的元认知困难, 从而使他们在产品评价过程中主要依赖分析式系统, 达到削弱来源国效应的目的; 并不是所有能引起信息处理不流畅性的产品信息呈现方式都能削弱来源国效应, 过于复杂的呈现方式由于给消费者带来过多认知负荷, 反而不能成功启动分析系统, 从而无法削弱产品来源国形象对消费者产品评价的影响。     

成人在错误信念任务上的表现

考察成人在错误信念(FB)任务上是否存在"知识偏差"效应。实验1重复Birch等的实验程序并未得到与之一致的结果,成人在FB任务上的表现不理想,且无"知识偏差"效应存在。实验2排除琴盒位置及颜色的突出性影响后,结果与实验1相似。成人在FB任务上的不佳表现与成人具有心理理论的事实相悖,说明把通过FB任务作为衡量心理理论的唯一评定标准有待商榷。     

汉字属性匹配与大脑两半球协同活动

在识别汉字时,大脑两半球同时加工的作业成绩是否随加工阶段的增加而显出优势。本研究用汉字形、音、义三种属性分别相匹配的方法用用指定指定提取法,所得实验结果一致表明,形似材料双侧视野同时识别与单侧视野识别成绩无显著差别,而同音与近义材料则表现出双侧呈现显著优于单侧呈现的作业成绩。最后结合脑功能成像研究,对加工阶段影脑半球佃同活动的原因进行了讨论。     

Does cardiovascular reactivity during speech reflect self-construction processes?

Abstract

Substantial empirical research has been undertaken on cardiovascular reactivity (CVR). however interpretation of this research is hampered by a lack of theoretical frameworks. This paper develops a framework initially stimulated by evidence demonstrating that the cardiovascular system increases in activity during communication, and that the extent of this activation depends upon numerous and diverse psychosocial factors. We attempt to account for this phenomenon using merit post-structuralist ideas concerning the constructive nature of language and its centrality to an individual's sense of self. Our theoretical framework proposes that the CVR exhibited during language use is explicable in terms of self-construction - From this analysis we hypothesised that CVR would differ across conversations about private self. public self and non-self topics, and that these differences would depend upon people's speaking histories. We found that the blood pressure and heart rate of 102 women was most reactive when they talked in a laboratory with a stranger about aspects of their private self, and least reactive during non-self talk, whilst their heart rate was most reactive during talk about their public self. Overall the results highlight the inextricable link between our inherent socialness and our cardiovascular systems.

SUMMARY

The explanatory scheme outlined here is an attempt to provide a social reconceptualisation of a phenomenon that is typically interpreted in individualistic psychophysiological terms, and which is consistent with the notion that repeated exposure to situations which provoke large haemodynamic changes may lead to CHD disease progression. The explanation draws heavily on post-structuralist ideas regarding language, and the social constructionist notion that engaging in language use is central to constructing and maintaining a sense of self. This sense of self is a central theoretical entity in our everyday lives, produced and maintained in our interactions with others. We argue that it is this centrality of self-construction that helps to explain the extraordinary consistency of elevated CVR in conversation. Further, we have noted the striking parallels between those features of conversations that make the self salient, and those that have been associated with elevated CVR. To examine it more explicitly, it needs to be tested empirically with new data, using explicitly derived operationalisations and hypotheses.     

低阶层者的系统合理化水平更高吗?——基于社会认知视角的考察

系统合理化理论曾提出,低阶层者比高阶层者具有更高的系统合理化水平,即更认可社会体系的合理性、更支持当前社会系统。但这一论断一直存在争议。研究引入社会认知视角,考察低阶层与高阶层者系统合理化水平的差异及其机制。两个分研究得到了共同的结果:(1)低阶层者的系统合理化水平显著低于高阶层者;(2)这一差异是通过贫富归因的中介作用实现的,低阶层者系统合理化水平较低是基于其更少地认为社会贫富差距是由个人内部因素所致;(3)这一中介作用会受到个体控制感水平的调节,当控制感较低时,上述中介作用成立;但当控制感较高时,低阶层会弥合与高阶层贫富归因的差异,中介模型不成立。这些结果支持并发展了系统合理化的认知途径解释和阶层社会认知理论这两个立足于社会认知的理论观点,显示了认知因素在此问题中的重要作用,构建了更整合的阶层—归因—合理化的逻辑,并考虑了其边界因素,对于了解低阶层者的社会心态及其形成机制,包括如何改变此状况,均有一定的现实启示意义。     

Evaluating the method of levels

An investigation of the method of levels (MOL) was undertaken. Based on the principles of perceptual control theory (PCT), MOL is a way of helping people to reduce psychological distress. MOL assumes that psychological distress results when people are unable to control experiences that are important to them. The approach was implemented over six months in a large urban GP practice. Patients attended for between one and six sessions. Patients who attended for more than one session demonstrated significant reductions in scores of symptomatology on a standardized questionnaire. Effect sizes of these differences were relatively large. There appeared to be no relationship between the number of sessions a patient attended and the amount of reduction in symptomatology that was recorded. Similarly, there was no relationship between the number of sessions a patient attended and their recorded level of symptomatology at their first appointment. Although the study has important limitations we suggest that these findings might offer new directions for future research and might provide a way of unifying the specific and common factors as well as understanding the Dodo Bird effect.     

整合模型还是占优启发式模型? 从齐当别模型视角进行的检验

实验从齐当别模型的视角,通过对决策过程反应时的考察分别对以累积预期理论(cumulative prospect theory)为代表的整合模型和启发式模型家族的重要成员--占优启发式模型(priority heuristic)--进行检验。结果表明,决策过程反应时并未随着占优启发式模型所假定的决策步骤的增加而变慢;也未随着选项之间整体值差值的变大而变快;模糊决策过程的反应时反而快于风险决策过程的反应时。无论是以累积预期理论为代表的整合模型还是占优启发式模型均不能满意地描述和解释人们的实际决策过程,而齐当别模型则能解释大部分实验结果。文章建议多角度、多指标探讨人们的决策过程,检验、修改、完善,以及建立新的启发式模型或决策过程模型(process model),以增进对人们如何进行风险决策的理解。     

表征变化及其影响因素的微观发生研究

Karmiloff-Smith的表征重述理论认为表征重述是人类获取知识的重要途径,并且表征变化的过程包括程序、元程序和概念化三个阶段。采用微观发生法（包括前测、练习和迁移3个阶段,共8个期间）,以数字分解组合任务为研究材料,探讨了120名小学一、二年级儿童问题解决中的表征变化及所受年龄和练习模式等因素的影响。结果表明,前测中存在发展性差异,即二年级儿童达到概念化阶段的人数显著多于一年级儿童,但前测处于程序阶段的儿童接受5次解题练习过程中以及在近迁移题目上都没有表现出年级差异,而在远迁移题目上二年级儿童的完成情况好于一年级儿童。练习模式对表征变化的影响主要体现在三个方面：（1）从变化的路线看,与简单模式相比,复杂模式更能促进儿童的表征发生变化,而且这时儿童表征变化的路线更丰富,表征变化发生循环的人数比例也更高。（2）从变化的速度看,复杂模式下儿童在插入难题的两次练习期间表征变化比较迅速,其余期间变化较小;简单模式下儿童在第二次和第三次练习期间表征变化比较迅速,随后变化比较平稳。（3）从变化的广度看,练习中所获表征能力（在最后三次练习中达到元程序或概念化阶段）的推广,无论是在近迁移题还是远迁移题上两种练习模式之下的被试没有明显差异;但两组被试在近迁移题上的表现均好于远迁移题     

谈谈个人对智力落后儿童早期干预的看法

本文作者根据从事智力落后儿童的早期干预教学研究的实践经验对当今在我国开展早期干预的必要性以及早期干预的目的、设置的理由、内容、方式、对象、教师的条件、效果的评价以及开展的步骤等9个问题,提出了自己的看法。