解释水平对品牌联想和品牌延伸评估的影响

由于人们更加关切与其解释水平相匹配的信息、经验和事物, 解释水平能够系统性地影响人们的判断与决策。本研究将解释水平视为重要的调节变量, 探查它对消费者的品牌联想和品牌延伸评估的可能影响。实验一用于检验来源于个体差异的不同解释水平(高与低)的被试, 对于同一品牌是否产生不同形态(原型性与范例性)的品牌联想以及探查它们之间的相对数量关系。实验二采用2(解释水平：高vs.低)×2(契合类型：原型性契合vs.范例性契合)组内和组间因子混合设计, 用于检验基于时间距离的解释水平是否调节契合类型对品牌延伸评估的影响关系。实验研究结果发现：在接触到品牌名称时, 具有高水平解释倾向的消费者, 将比低水平解释倾向的消费者, 呈现更多的原型性联想; 而具有低水平解释倾向的消费者, 将比高水平解释倾向的消费者, 呈现更多的范例性联想; 在低水平解释条件下, 消费者对范例性契合延伸产品的评估要好于对原型性契合延伸产品的评估; 而在高水平解释条件下, 消费者对原型性契合延伸产品的评估要好于对范例性契合延伸产品的评估。     

The hope of the future: The experience of pregnancy influences women’s implicit space–time mappings

It has long been observed that speakers employ spatial concepts “front” and “back” to talk about temporal concepts “past” and “future.” However, the direction of space-time mappings varies across cultures. According to Temporal Focus Hypothesis (TFH), people’s implicit associations between space and time are conditioned by their temporal focus. Here we tested whether pregnancy can affect Chinese women’s temporal focus and thereby influence their space-time mappings. One of the most striking characteristics of pregnant women noted by previous research is their future-oriented thought. Based on this, we predicted that pregnant women should be more future-focused. Consistent with this prediction, the results demonstrated that pregnant women tended to be more future-focused than non-pregnant women and demonstrated a greater tendency to conceptualize the future as in front of them, supporting the TFH. The current research offers a new perspective that culture-external factors such as pregnancy can also influence people’s spatialization of time.     

Understanding supplement use: an application of temporal self-regulation theory

Vitamin and mineral supplement use is increasing worldwide. As evidence of the effects of these practices are equivocal at best, it is important to determine why individuals engage in vitamin and mineral supplement use through the application of a theoretical framework. The aim of this study was to employ temporal self-regulation theory (TST) to establish the determinants of supplement use. A cross-sectional design was used with a sample of 121 individuals who consume vitamins or minerals as dietary supplements. Hierarchical regression analyses were conducted to determine the influence of intention, habit, self-control, and the interaction between intention and habit and self-control on the frequency of supplement use. The model accounted for a significant proportion of variance in behaviour (R² = .44) with intention and habit significantly related to supplement use. Self-control moderated the relationship between intention and behaviour indicating that intention was not related to behaviour when self-control was low. The TST model offers a satisfactory account of supplement use and provides avenues for interventions aimed at increasing safe and beneficial supplement use and decreasing potentially harmful supplement use.     

“If only I had” versus “If only I had not”: Mental deletions,mental additions,and perceptions of meaning in life events

ABSTRACT

The present research investigated the relationship between meaning perceptions and the structure of counterfactual thoughts. In Study 1, participants reflected on how turning points in their lives could have turned out otherwise. Those who were instructed to engage in subtractive (e.g. If only I had not done X…”) counterfactual thinking (SCT) about those turning points subsequently reported higher meaning perceptions than did those who engaged in additive (e.g. ‘If only I had done X…’) counterfactual thinking (ACT). In Study 2, participants who reflected upon life events from the perspective of understanding the past (versus preparing for the future) tended to engage in more SCT than ACT. Finally, in Study 3, participants engaged in more SCT than ACT about life events whose meaning was perceived as certain (as opposed to uncertain) – presumably to maintain their pre-existing sense of meaning. Implications for the study of counterfactual thinking and meaning are discussed.     

The associated nontargets effect: Evidence of nontarget processing at and beyond the level of letter recognition

In four visual search tasks participants were asked to make a target response if either of two targets was present and to make a nontarget response if neither target was present. Some target-absent displays included only nontarget stimuli or features that never occurred in the same displays as targets, whereas other target-absent displays included nontarget stimuli or features that did sometimes occur with targets. Nontarget responses were reliably faster in the former case than in the latter. This “associated nontargets effect” indicates that nontargets are not simply classified as nontargets but in addition are discriminated from one another. Current visual search models may underestimate the degree to which nontargets are processed during search.     

Temporal contiguity and ageing: The role of memory organization in cognitive decline

The temporal contiguity effect is the tendency to form associations between items presented in nearby study positions. In the present study, we explored whether temporal contiguity predicted conversion to cognitively unimpaired-declining (CUD) status from a baseline of unimpaired older adults. Data from 419 participants were drawn from the Wisconsin Registry of Alzheimer’s Prevention (WRAP) data set and analysed with binary logistic regressions. Temporal contiguity was calculated using the Rey Auditory Verbal Learning Test. Other predictors included age, years of education, sex, APOE-ε4 status, and other measures of memory recall. Lower temporal contiguity predicted conversion to CUD after accounting for covariates. These findings support the hypothesis that temporal organization in memory is related to cognitive decline and suggest that temporal contiguity may be used for studies of early detection.     

时间分解效应及其对跨期决策的影响

本文基于经典的分解效应, 提出并证实了一种影响人们判断与决策中时间知觉的新因素--时间分解效应。共包括两个研究, 分别在“时间够用”判断与跨期决策中检验了该效应的存在性与稳固性。实验结果表明：(1)相比未分解条件, 分解条件下的被试判断给定时间内完成某项任务的时间更够用, 即时间知觉更长。该效应受到任务难度的调节, 在较简单的任务中时间分解效应更显著; (2)在跨期决策中, 分解操纵增大了人们对较大较远的收益(larger & later, LL)选项中时间延迟的知觉, 证实了时间分解效应。此外, 还发现时间分解效应会导致人们在跨期决策中更偏好较小较近的收益(smaller & sooner, SS)选项, 对时间延迟的知觉中介了这一过程。总之, 本研究不仅在理论上提出了一种新的分解效应, 同时对现实生活中的决策(如计划制定等)有重要的应用价值。     

Second-order schedules with paired auditory brief stimuli

Pigeons were exposed to multiple second-order schedules of paired and unpaired brief stimuli in which responding on the main key was reinforced according to a fixed-interval thirty-second schedule by a brief stimulus (a tone in the paired schedule) and advancement to the next segment of the second-order schedule. In Experiment 1, a response on the second key was required during the tone in its fourth and final presentation to produce food. Responses during earlier brief stimuli indicated the extent to which the final brief stimulus was discriminated from preceding ones. Responding was comparable during all tones, extending prior findings with visual paired brief stimuli and weakening explanations of subjects' failure to discriminate between brief-stimulus presentations in terms of elicited responding. In Experiment 2 the number of fixed-interval segments comprising the second-order schedules varied from one through eight. Although main-key response rates increased across segments in both experiments, they increased much less sharply with a variable number of segments. These results suggest that the increase in main-key response rates across segments is due primarily to a degree of temporal discrimination not reflected on the second key. Main-key response rates were higher on paired auditory brief-stimulus schedules than on unpaired visual brief-stimulus schedules, especially in Experiment 2, thus further extending findings with visual brief stimuli to second-order schedules with auditory brief stimuli.     

不同促销方式对产品购买决策的影响—— 基于解释水平理论视角的研究

赠品促销与价格促销对消费者购买决策的影响研究结果尚存在分歧。根据解释水平理论, 通过三个实验探究了赠品促销产品组合与价格促销产品组合在不同任务类型、不同时间距离条件下的促销效果差异。结果表明：(1)不同时间距离下, 消费者对促销产品决策存在差异。赠品促销方式在近期将来购物场景下的促销效果比在远期将来购物场景下的促销效果更好; 价格促销方式在远期将来购物场景下的促销效果比在近期将来购物场景下的促销效果更好。价格支付意愿任务下, 消费者对远期将来场景下促销产品的感知价值比近期将来购物场景下促销产品的感知价值高; 购买可行性任务下, 消费者对近期将来购物场景下促销产品的感知价值比远期将来购物场景下促销产品的感知价值高。(2)时间距离对促销方式与任务类型的表征水平匹配关系有增强、扩大作用。购买可行性任务下, 与远期将来时间相比, 消费者更倾向于在近期将来时间条件下选择赠品促销产品组合。价格支付意愿任务下, 与近期将来时间相比, 消费者更倾向于在远期将来时间条件下选择价格促销产品组合。