The effect of fear‐inducing content on memory for advertisements and on retroactive and proactive interference of programme information

The current study focused on whether fear‐inducing content in television advertisements leads to better memory for the advertisement but also impairs memory for programme information that either precedes the advertisements (retroactive interference) or that follows the advertisements (proactive interference). Fifty‐four participants (48 female) aged 18 to 55 watched a programme that had an advertisement break in the centre. This consisted of 6 advertisements with either fear‐inducing or nonfear‐inducing content. Participants were tested on their recall and recognition of the advertisement information as well as their recall of the first half and second half of the programme. The results indicated that fear‐inducing advertisements were better recalled than those that elicited no fear, and there was also evidence of proactive interference from fear‐inducing advertisements on programme recall. Limitations and implications of the study are discussed.     

天人合一心理研究范式发微

从学科本体对心理学做重新审视。在方法论上,把意识和物质等同犯了“范畴错误”; 在科学性上,心理学不该用证实主义而应用证伪主义的标准,且心理学难以成为自然科学意义的科学却有望成为胡塞尔“严格意义的科学”; 在认识论上,主客二分研究范式具有“‘主-客-间'双重障碍”。天人合一范式可解决双重障碍,并以直观内省体察普遍性定理。故汲取中国哲学中的观物取象法、虚壹而静原则、中国式内省并结合西方现象学提出天人合一研究范式的初步构想。     

幼儿观看电视时间、节目类型及父母监督情况的初步调查研究

本研究调查了幼儿电视观看的现状以及父母对他们看电视的监督情况、结果发现,幼儿的电视观看时间普遍很长,他们所观看的节目类型受年龄和性别的影响;幼儿的言语发展与电视观看之间关系密切;父母对幼儿的电视观看时间和节目类型基本上不限制,他们鼓励幼儿看电视,而且通常是看些成人节目,因此可知对家长的监督工作提供指导是很必要和迫切的.针对上述调查结果,研究者提出了几点建议.以期各位家长及有关人员能够重视这个被疏忽的重要问题——电视监督(家长监督).     

阅读障碍儿童与其年龄和能力匹配儿童阅读空格文本的注视位置效应

采用EyeLink II眼动仪, 选取阅读障碍儿童及与其年龄相同、阅读能力水平相同的儿童为被试, 要求他们阅读正常无空格和词间空格句子。结果发现, 在阅读正常无空格和词间空格句子时, 阅读障碍儿童与年龄匹配组和能力匹配组儿童一样, 单次注视时往往将首次注视定位于词的中心, 多次注视时首次注视往往落在词的开头; 当首次注视落在词的开头时再注视该词的概率增加, 而且再注视往往落在词的结尾部分。我们认为, 中国儿童在阅读过程中采用的是“战略-战术”策略。     

Impacts of exposure to television and types of animations on children’s task persistence

The purpose of this study is to investigate the impacts of the duration of children’s exposure to television, the level of parental guidance during the exposure and the types of animations (realistic or unrealistic) on their task persistence. A total of ninety young children with a mean age of 60.1 months (SD = 5.89) participated in the study. The time the children spent on unsolvable puzzles was recorded as an indicator of task persistence. The children were randomly assigned to either a realistic animation group or an unrealistic animation group. Initially, the children were tested with an unsolvable puzzle as a pretest. They were given a posttest two weeks later. During the test, the realistic animation group watched a realistic animation and the unrealistic animation group watched an unrealistic animation before they were asked to work on another unsolvable puzzle. The same procedure was repeated with a follow-up test two weeks later. In the pretest, no significant difference among the independent variables emerged between the groups. Multiple regression between the posttest and the follow-up test pointed out children’s daily exposure to television as a predictor of a decrease in their task persistence. The finding places more emphasis on the duration of children’s exposure to television than parental guidance and the types of television programs.     

The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000

Furnham, A. & Paltzer, S. (2010). The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000. Scandinavian Journal of Psychology, 51, 216–236. In 1999, Furnham and Mak published a review of 14 content‐analytic studies of sex roles stereotyping in television commercials. All these studies were based on the McArthur and Resko (1975) content categories. This paper updates that review considering 30 studies in over 20 countries published between 2000 and 2008. Studies were from Australasia, Austria, Bulgaria, Ghana, Hong Kong, Japan, Kenya, Korea, Malaysia, Mauritius, New Zealand, Poland, Russia, Serbia, Singapore, South Africa, Spain, Saudi Arabia, Sweden, Taiwan, Thailand, Turkey, the United Kingdom and the United States. They examined over 8,000 advertisements. National and cultural differences in gender stereotypes are also considered in the light of this data. The popularity of, and the problems associated with, the research paradigm are considered.     

An Analysis of the Portrayal of Gender Roles in Turkish Television Advertisements

The aim of this study was to examine gender role portrayals in Turkish television advertising. For this purpose, a content analysis of the advertisements that aired on the selected 6 television channels was carried out. Three hundred fourteen independent advertisements were coded according to general characteristics of the advertisements and demographic and attitudinal/behavioral characteristics of the primary figures. The data show significant gender differences in these 2 groups of variables. The findings are also compared with findings of other research conducted in different cultural settings.     

Sport participation,screen time,and personality trait development during childhood

This investigation explored the contribution of extracurricular sport and screen time viewing (television viewing and electronic gaming) to personality trait stability and change during childhood. Two independent samples of 3,956 young children (age 6) and 3,862 older children (age 10) were taken from the Longitudinal Study of Australian Children. Parent‐reported child sport participation, screen time, and personality traits were measured at baseline and again 24 months later. Young children who were more active recorded more of a decrease in introversion, less of a decrease in persistence, and less of an increase in reactivity, than those who were less active. Older children who were more active recorded less of an increase in introversion and more of an increase in persistence than those who were less active. In addition, young children who continued participation in extracurricular sport had greater intra‐individual stability of personality for introversion. These finding suggest that an active lifestyle might help to facilitate desirable personality trait stability and change during childhood.     

Theses on television

Television has failed: failed because we are no longer dealing with information, but with stage‐management; failed because the viewer looks for the picture before looking for analysis, looks for effect before truth.