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基于自我建构理论和情绪理论, 本文探讨了自我建构与广告诉求对品牌认同的交互作用、影响机制及边界条件。通过3个实验, 我们发现对于独立自我建构的消费者来说, 能力广告诉求更能提高品牌认同感, 而对于相依自我建构的消费者来说, 热情广告诉求则更有效; 同时我们也验证了广告诉求到愉悦感到品牌认同最终到购买意向的因果链模型, 并确定了企业类型对该机制的调节作用。 相似文献
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通过实验研究了群际互动中个体对不同来源身份的消极群体评价的情绪反应及群体认同的调节作用, 并从情绪-行为反应的连续性视角探索群际敏感效应的行为表现及内在机制。结果发现:(1)相比内群体的消极群体评价, 外群体的消极群体评价更能引起消极情绪反应; (2)群体认同对群际敏感效应起调节作用, 高群体认同者对来自外群体消极评价的情绪反应更加负面, 而低群体认同者这种趋势并不明显; (3)高群体认同者在经历外群体的消极群体评价后会表现出更多的内群体积极行为, 且消极情绪反应对此起中介作用。研究扩展了群际敏感效应的适用范围, 并为探讨其内部机制和后续影响提供了新的研究思路。 相似文献
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Daniel R. Mitteer Kevin C. Luczynski Ciobha A. McKeown Victoria L. Cohrs 《Behavioral Interventions》2020,35(1):3-24
We evaluated whether teaching tacts of images with or without backgrounds would affect acquisition during teaching and generality across untaught targets with four children diagnosed with autism spectrum disorder. Including backgrounds could slow acquisition but bolster generality across other media containing backgrounds, whereas removing backgrounds may improve acquisition but result in poorer generality. Overall, acquisition rates were similar across conditions for three children, although one child displayed consistently slower acquisition during the background condition. We rarely observed generality to untaught targets when programming extinction, but embedding differential reinforcement or teaching additional images with backgrounds led to equally successful outcomes irrespective of initial teaching conditions. Teaching with or without backgrounds may result in marginal differences in acquisition of teaching and untaught targets, especially when arranging supplemental procedures during tests for generality. We discuss the importance of intrasubject replication, considerations when testing for generality, and implications for practice. 相似文献
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Harmen Ghijsen 《Philosophical Issues》2020,30(1):132-147
Many philosophers take experience to be an essential aspect of perceptual justification. I argue against a specific variety of such an experientialist view, namely, the Looks View of perceptual justification, according to which our visual beliefs are mediately justified by beliefs about the way things look. I describe three types of cases that put pressure on the idea that perceptual justification is always related to looks‐related reasons: unsophisticated cognizers, multimodal identification, and amodal completion. I then provide a tentative diagnosis of what goes wrong in the Looks View: it ascribes a specific epistemic role to beliefs about looks that is actually fulfilled by subpersonal perceptual processes. 相似文献
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本研究以281名老年人为研究对象,探讨了城市变迁中的老年人居住地情感认同、领悟社会支持和控制感的关系。研究使用居住地情感认同问卷、领悟社会支持问卷和控制感问卷为研究工具,采用每次间隔6个月,共3次的纵向追踪设计。结果发现:老年人的居住地情感认同可以正向预测领悟社会支持,老年人的领悟社会支持可以正向预测控制感,老年人的领悟社会支持在居住地情感认同和控制感之间起纵向中介作用。本研究结果揭示了城市老年居民的居住地情感认同对控制感的影响机制,也对提升城市老年居民的控制感具有一定的实践意义。 相似文献
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Brief multiple-stimulus-without-replacement (MSWO) preference assessments were conducted with 3 adolescent boys with emotional-behavioral disorders in the context of their public school educational program. The reinforcing effects of stimuli identified as high, medium, and low preference were then evaluated using an alternating treatments design in which, following an initial baseline, stimuli were delivered contingent on on-task behavior. High-preference stimuli produced the highest percentages of on-task behavior for all 3 participants. 相似文献
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This paper examined conceptual versus perceptual priming in identification of incomplete pictures by using a short-term priming
paradigm, in which information that may be useful in identifying a fragmented target is presented just prior to the target’s
presentation. The target was a picture that slowly and continuously became complete and the participants were required to
press a key as soon as they knew what it was. Each target was preceded by a visual prime. The nature of this prime varied
from very conceptual (e.g., the name of the picture’s category) to very perceptual (e.g., a similar-shaped pictorial prime
from a different category). Primes also included those that combined perceptual and conceptual information (e.g., names or
images of the target picture). Across three experiments, conceptual primes were effective while the purely perceptual primes
were not. Accordingly, we conclude that pictures in this type of task are identified primarily by conceptual processing, with
perceptual processing contributing relatively little. 相似文献