受众需求状况、名人代言、广告词和产品成熟度对手机广告效果的影响

以手机广告为例,通过两个实验探讨了受众需求状况、名人代言、广告词和产品成熟度对广告效果的影响.结果发现,名人效应和品牌效应显著;需求状况、产品类型以及代言人类型问的交互作用显著.不同类型广告词的使用对广告效果的影响没有显著差异.     

多备择决策的联结网络模型

关于选择偏好可变性的心理机制,新联结主义框架下的联结网络模型强调决策是动态的随机的过程.其中,多备择决策场理论强调由心理场距离决定水平抑制强度的线性关系,渗漏竞争累积模型强调主观价值评价过程中非线性的规避损失偏向.     

Acquired flavour preferences: contextual control of adaptation-level effects

This experiment investigated the role of context in the expression of conditioned flavour preferences. Rats were trained on a mixture of almond and sucrose and were then given intermixed exposures to almond in one context (Context A) and to sucrose in a second context (Context S). Finally, choice tests were given in both contexts, with one group given almond-versus-water tests and the other almond + sucrose-versus-sucrose tests. Preference for almond over water was greater in Context A than in Context S. Conversely, preference for almond + sucrose over sucrose was greater in Context S than in Context A. These results suggest that the perceived sweetness of a flavour depends on the context in which it is presented and confirm that expression of a flavour preference depends on the type of test employed.     

Between private and public: Towards a conception of the transitional subject

Elaborating upon Winnicott’s seminal contributions on the transitional object, the author proposes a conception of a transitional subject in which the patient comes into being simultaneously between private and public, subjective creation and material life, me and not‐me. By anchoring subjective creation in the real world (including the body), the patient creates a basis for authentic psychesoma as well as for both personal and symbolic contributions to the world beyond omnipotence, including the world of other subjects. In this sense, intersubjective life is seen as predicated upon transitionality, with the patient seen as simultaneously coming into being as a distinctly personal subject and, in part, as a symbol. Clinical phenomenology is described and is interpreted with respect to the need within psychoanalysis itself for a third, and for a realm of meaning‐creation that lies beyond privacy, omnipotence, and the dyad.     

Evaluation of an efficient method for training staff to implement stimulus preference assessments

We used a brief training procedure that incorporated feedback and role-play practice to train staff members to conduct stimulus preference assessments, and we used group-comparison methods to evaluate the effects of training. Staff members were trained to implement the multiple-stimulus-without-replacement assessment in a single session and the paired-stimulus method in another single session. In all 16 cases (2 assessments for 8 trainees), correct responding increased to over 80% accuracy; in 14 of those 16 cases, it increased to over 90% accuracy. Thus, training produced mastery-level performance in a single training session in almost all cases.     

Further evaluation of a brief, intensive teacher-training model

The purpose of this study was to further evaluate the outcomes of a model program that was designed to train current teachers of children with autism. Nine certified special education teachers participating in an intensive 5-day summer training program were taught a relatively large number of specific skills in two areas (preference assessment and direct teaching). The teachers met the mastery criteria for all of the skills during the summer training. Follow-up observations up to 6 months after training suggested that the skills generalized to their classrooms and were maintained for most teachers with brief feedback only.     

Reinforcing efficacy of interactions with preferred and nonpreferred staff under progressive-ratio schedules

Research has not systematically assessed and validated preferences for staff in adults with developmental disabilities. Three adults with developmental disabilities (aged 32 to 43 years) identified preferred and nonpreferred staff using verbal and pictorial preference assessments. During break-point analyses with progressive-ratio schedules, all 3 had higher break points when working for positive social interaction with their preferred staff mamber than with their nonpreferred staff member.     

Rigidity in social and emotional memory in the R6/2 mouse model of Huntington's disease

Four experiments were conducted to examine social and emotional memory in the R6/2 transgenic mouse model of Huntington’s disease. First, R6/2 mice were tested in a social transmission of food preference task where they had to acquire a preference for a flavoured food (acquisition) and subsequently to learn a preference for a different flavour (shifted reinforcement). R6/2 mice performed well in the acquisition trial. However, they were impaired in the shifted reinforcement trial and perseverated on the first preference learned. Second, mice were trained in an inhibitory avoidance paradigm, with either one or two footshocks delivered during the training. WT mice given one footshock showed retention levels lower than those of mice trained with two footshocks. By contrast, there was no difference in retention levels of R6/2 mice given either one or two footshocks. Third, mice were tested in an active avoidance task that paired a mild footshock with a warning light. R6/2 mice had a strong age-dependent deficit in this task. Finally, mice were tested in a conditioned taste aversion task that paired a saccharine solution with a nausea-inducing agent (LiCl). R6/2 mice displayed normal aversion, however this was not extinguished following repeated exposure to saccharine solution alone. Our data show that while R6/2 mice have functional hippocampus-based memory, they have deficits in striatum-based memory skills. Further, social and emotional memories appear to be encoded in a rigid way that is not influenced by subsequent learning or by arousal levels.     

Teacher preference, peer rejection, and student aggression: A prospective study of transactional influence and independent contributions to emotional adjustment and grades

This study assessed the importance of teacher preference of individual students, relative to peer rejection and student aggression, as an independent predictor of children's emotional adjustment and grades. First, a longitudinal, cross-lagged path analysis was conducted to determine the patterns of influence among teacher preference, peer rejection, and student aggression. Then, parallel growth analyses were examined to test whether lower initial and declining teacher preference, beyond the influence of initial level and change in peer rejection and student aggression, predicted change in loneliness, depression, social anxiety, and grades. Social adjustment, emotional adjustment, and academic adjustment were assessed in the fall and spring of two consecutive school years with 1193 third-grade students via peer-, teacher-, and self-report instruments as well as school records. In the cross-lagged path analysis, reciprocal influence over time between teacher preference and peer rejection was found, and student aggression predicted lower teacher preference and higher peer rejection. In the growth analyses, initial and declining teacher preference were independent predictors of increasing loneliness and declining grades. Discussion focuses on the relevance of the results within a transactional model of school adaptation.     

Experimental analysis of preschool playmate preferences as a function of smiles and sex

Differential emotions theory (DET) (The face of emotion. Appleton‐Century‐Crofts: East Norwalk, CT, 1971) posits that the smile functions in part to communicate and/or reflect social affiliation and plays an important role in children's social development. While children's positive emotion expressions have received attention from peer relations researchers in observational studies and within correlational designs, there is almost no experimental evidence for the impact of the smile. Building on existing studies, the present study examined DET predictions within an experimental design. More specifically, we examined the impact smiles have on lower‐income preschool children's nominations for preferred playmates. Both boys and girls tended to nominate unfamiliar playmates who smiled. Additionally, some evidence suggested that preference for smiling playmates seemed more critical to girls' than boys' social functioning. Unlike among boys, teachers rated girls who exhibited a greater preference for smiling playmates as higher in social competence. Copyright © 2008 John Wiley & Sons, Ltd.