Ear Decomposition for Pair Comparison Data

An efficient graph-theoretical decomposition technique is introduced that treats inconsistencies in behavioral data as systematic adaptations rather than random errors. This technique, which is known as ear decomposition, reduces inconsistencies in any binary data set to a basis of directed cycles. Such a basis characterizes the data set in terms of inconsistencies and its size offers an improved measure of internal consistency. In two examples it is illustrated how different implementations of the ear decomposition technique can help to identify choices that are critical for violations of transitivity.     

Self-Other Discrepancies in Waiting Time Decisions

Both anecdotal evidence and recently reported research suggest that people are risk-averse when faced with waiting time decisions. Four studies investigate whether there is a self-other discrepancy in how people make waiting time decisions themselves and how they predict others will make similar decisions. People are found to believe that others have valuations of time similar to their own. However, when faced with alternatives that involve risk in the duration of the wait, the results point to a self-other discrepancy, in that people report greater risk-aversion themselves than they think others would. Further, when faced with waiting time gains, people are themselves more risk-averse than they think others would be. Conversely, when faced with waiting time losses, people are themselves more risk-seeking than they think others would be. Overall, the results are consistent with the recently proposed risk-as-feelings hypothesis.     

An experimental analysis of decision channeling by restrictive information display

This study focuses on the effect of restrictive information display on decision performance. Specifically the study examines whether two‐channeled and one non‐channeled computerized information display systems result in significant differences in decision accuracy. The two‐channeled information display systems are designed to encourage two general information processing patterns commonly observed in the experimental literature examining multi‐alternative, multi‐attribute choice decisions: information processing by alternative and information processing by attribute. An information display program was developed which used restrictive information display to operationalize the channeled versus non‐channeled manipulation. Channeling was implemented either by displaying information only by alternative or by displaying information only by attribute. The task was an operations scheduling problem that subjects completed under three levels of time pressure. The results indicate statistically significant effects on decision accuracy for both the type of information display and time pressure manipulations. The highest decision accuracy was observed when information was displayed by alternative and when subjects were under highest levels of time pressure. Copyright © 2002 John Wiley & Sons, Ltd.     

Evolutionary Psychology of Facial Attractiveness

The human face communicates an impressive number of visual signals. Although adults' ratings of facial attractiveness are consistent across studies, even cross-culturally, there has been considerable controversy surrounding attempts to identify the facial features that cause faces to be judged attractive or unattractive. Studies of physical attractiveness have attempted to identify the features that contribute to attractiveness by studying the relationships between attractiveness and (a) symmetry, (b) averageness, and (c) nonaverage sexually dimorphic features (hormone markers). Evolutionary psychology proposes that these characteristics all pertain to health, suggesting that humans have evolved to view certain features as attractive because they were displayed by healthy individuals. However, the question remains how single features that are considered attractive relate to each other, and if they form a single ornament that signals mate quality. Moreover, some researchers have recently explained attractiveness preferences in terms of individual differences that are predictable. This article briefly describes what is currently known from attractiveness research, reviews some recent advances, and suggests areas for future researchers' attention.     

延迟满足情境中2岁儿童对行为的自我控制能力和延迟策略的使用

以2岁儿童为被试,探讨其在延迟满足情境中的自我控制能力发展的状况。结果表明:(1)2岁儿童已具有一定程度的自我控制能力,个体差异显著,性别差异不显著;(2)2岁儿童已能使用一定的延迟策略,包括问题解决、分心、寻求安慰、消极等待、寻求他人帮助、回避等,其中使用频率最高的是分心策略;(3)不同的策略对延迟时间有着不同的影响;(4)儿童对策略的使用不会因延迟满足情境的不同而出现显著差异。     

中学生人际冲突解决策略取向及影响因素研究

本研究针对中学生常见的人际冲突问题 ,分别设计了与教师、家长、同学冲突的 9种情境 ,考察 1 80名初一至高三的学生在不同情境中解决冲突的策略取向、防御机制发展以及影响策略取向的因素。实验表明 :( 1 )总体上中学生更倾向于选择协商策略解决人际冲突 ,退让或服从策略以及对峙性策略运用的多寡与具体情境因素或冲突对象有关。对峙性策略多出现在与教师和家长的冲突情境 ,而退让策略较多出现在与同学的冲突中。 ( 2 )随着年龄的增长和社会化的发展 ,学生逐渐采用成熟性防御机制替代不成熟性防御机制以促使问题得到更好解决。初、高中学生在运用成熟性防御机制方面差异显著。 ( 3 )文化背景及个性特点与策略取向有关。     

Tomorrow's consumer — the shifting balance of power

What are the prospects for consumerism? Often despised as self‐indulgent, consumers are frequently motivated by altruism and their needs to express their identity, to build relationships, to obtain fulfilment and even to find a substitute for religion. Mass‐customisation is producing fundamental change, revolutionising attitudes to choice, with a key role for agents (human and online) in helping people choose. Consumer power will grow and brands will be under pressure from rising consumer expectations. While retailers fight back with targeted marketing and special offers, brands will need to serve consumer needs as much as suppliers. Online shopping could transform consumer behaviour, driven by cost saving and convenience and spurred on by competition. Will retailers protect their traditional channels or go online because they are afraid not to? ‘Etailing’ will need to create consumer trust, so regulation will be critical, possibly leading to legal responsibilities for quality on Internet service providers (ISPs) and portals and with systems to help new entrants build a track record of reliability, thereby increasing competition, choice and consumer power. Copyright © 2002 Henry Stewart Publications.     

超出预期策略的实验研究

在先前论文中提出与心理匹配策略相应的,又一用以调节学生学习新材料的学习心向的超出预期策略基础上,本文将该策略运用于数学教学之中,进行现场的教学实验研究。研究结果表明：在数学教学中可以运用超出预期策略对教材内容进行情感性处理,且对调节学生学习心向,提高认知学习的质量是有效的。     

Risk perception and risky choice: Situational, informational and dispositional effects

We investigated how situational (gain–loss), informational (opportunity–threat framing) and dispositional (achievement motive and avoidance motive) variables affected opportunity–threat perception and risky choice in managerial decision-making contexts. In Study 1, the risk preference of the participants showed a reflection effect due to situational differences (gain or loss) and a partial framing effect caused by presenting the same choice information in terms of either opportunities or threats. However, both effects were in the opposite direction of predictions from prospect theory. Gains and positive framing enhanced risk-seeking preference whereas losses and negative framing augmented risk-averse preference. Risk-seeking choices were mediated by opportunity perception whereas risk-averse choices were mediated by threat perception. In Study 2, the participants high in achievement motive perceived greater opportunities in a negative situation, and the participants high in avoidance motive perceived greater threats in a positive situation, suggesting that ambition (achievement motive) operates more significantly in the face of adversities whereas cautiousness (avoidance motive) functions more significantly in prosperity.     

文化对广告的影响

随着近年来国际营销的发展,化差异成为影响跨国公司营销策略的重要因素之一。章概括了化对广告影响的最新研究成果和进展。首先介绍了化的概念和结构;其次,介绍了化对广告的影响,主要包括广告态度、广告运作方式、受众媒体接触行为、广告策略及制作和广告管理等几个方面;最后,介绍了国际广告的3种主要策略：统一化策略、本土化策略和介于两之间的折衷策略。