广告诉求-品牌来源国刻板印象匹配度对品牌态度的影响机制

基于刻板印象内容模型,作者将广告诉求分为诚意诉求和能力诉求,并研究了广告诉求和品牌来源国刻板印象对品牌态度的交互影响。通过两个实验,作者发现广告诉求和来源国刻板印象之间的匹配程度正向地影响消费者处理广告信息的流畅性,进而导致积极的情绪体验。消费者将这种积极情绪错误地归因到品牌上,从而产生积极的品牌态度。这一发现证实品牌来源国信息可以在消费者无意识的状态下通过情绪体验影响不同广告诉求的说服效果。     

The Ability of Face Viewpoint Transformation Remains Immature at Age of 12: Evidence from Recognition of Faces with Different Familiarity in Children

Children are immature in face recognition, particularly in face configural decoding. This study examines the developmental difference of face recognition in another mechanism: viewpoint transformation processing. Adults and sixth‐grade children were instructed to match a series of one‐tone black face silhouettes to their corresponding front‐view faces. This task involves sophisticated calculation in pictorial information, precise viewpoint transformation, and most probably a 3‐D face representation. The results showed that although the performances were well above chance level in the recognition of familiar faces, for children, they were at chance level in the recognition of unfamiliar faces. The results indicate that children, at least to the age of about 12 years, are still immature in the processing of face viewpoint transformation compared to adults.     

发展性阅读障碍视听时间整合缺陷可能的机制：视听时间再校准能力受损

发展性阅读障碍的本质一直是研究者争论的焦点。大量研究发现,阅读障碍者具有视听时间整合缺陷。然而,这些研究仅考察了阅读障碍者视听时间整合加工的整体表现,也就是平均水平的表现,却对整合加工的变化过程缺乏探讨。视听时间再校准反映了视听时间整合的动态加工过程,对内部时间表征与感觉输入之间差异的再校准困难则会导致多感觉整合受损,而阅读障碍者的再校准相关能力存在缺陷。因此,视听时间再校准能力受损可能是发展性阅读障碍视听时间整合缺陷的根本原因。未来的研究需要进一步考察发展性阅读障碍者视听时间再校准能力的具体表现,以及这些表现背后的认知神经机制。     

儿童青少年时期加工速度和执行功能在流体智力发展中的作用

以7~15岁儿童青少年为研究对象,考察加工速度和执行功能对流体智力的影响。研究结果表明,随着年龄的增长,感觉运动加工速度、知觉加工速度对流体智力从具有直接影响到只通过执行功能中的记忆更新成分产生间接影响,但这种影响存在年龄间的差异。在童年中期（7~9岁）,知觉加工速度对流体智力不仅具有直接的预测作用,还通过记忆更新对其产生间接的影响。童年晚期（10~12岁）,感觉运动加工速度和知觉加工速度不再对流体智力具有直接预测作用,都是通过记忆更新和抑制/转换合成成分间接对流体智力起作用。青春期（13~15岁）,知觉加工速度对流体智力只通过记忆更新产生间接影响。     

汉语阅读中词切分研究进展

词切分指读者在文本阅读过程中将词从句子或语篇中切分出来以促进文本阅读与加工的过程。本文对近20 年来汉语词切分研究成果总结发现:词间空格、词素特性、词意识、词汇预期均可作为词切分的依据; 汉语阅读存在词n和词n+1两种切分,两种切分过程中字词加工均遵循交互激活假设,切分词n过程中字词加工的交互激活特点表现为字词同等相互影响,切分词n+1过程中字词加工的交互激活特点更多表现为词汇加工影响字加工; 重叠歧义词切分遵循多重激活假设,其中被激活的单词之间的竞争机制符合竞争假设,左侧词汇在这一竞争中具有优势,此外,重叠歧义词的切分受到词频,语境的影响。     

不同年龄广告名人效应的心理加工机制研究

本研究从自动化加工和控制性加工这个视角研究了名人效应的心理加工机制。实验运用加工分离程序,探讨了不同年龄阶段的受众对名人广告的信息加工模式。结果发现：(1)名人效应是一个普遍存在的现象,与用一般消费者做代言人相比,青少年、成年人(大学生)以及老年人对名人广告均明显存在更多的自动化加工,且加工水平没有年龄差异。但是,老年人的控制性加工明显低于其他两组;(2)在非注意条件下,代言人的专业化程度明显地影响了大学生组的控制性加工,但与各组被试的自动化加工都关系不大。这些研究发现为广告策略的制定带来了一些新的启示。     

观察者公正敏感性对不公正信息加工的影响

为考查观察者公正敏感性对不公正信息加工（注意、解释）的影响,该研究开展了两个实验研究。在实验一中,让被试观看不公正影片剪辑或中性剪辑后,要求他们完成视觉探测任务,判断探测刺激是在不公正词汇还是中性词汇的左边或右边;在实验二中,让被试对一个模糊的暗含不公正意义的影片剪辑中的主角进行公正性评价。结果表明,当被试不公正概念被激活后,观察者公正敏感性高的被试比观察者公正敏感性低的被试对不公正信息的注意加工更集中和更自动,同时他们对模糊的信息解释为更不公正。     

Conceptual priming for environmental sounds and words: an ERP study

In this study we examined conceptual priming using environmental sounds and visually displayed words. Priming for sounds and words was observed in response latency as well as in event-related potentials. Reactions were faster when a related word followed an environmental sound and vice versa. Moreover both stimulus types produced an N400-effect for unrelated compared to related trials. The N400-effect had an earlier onset for environmental sounds than for words. The results support the theoretical notion that conceptual processing may be similar for verbal and non-verbal stimuli.     

Diversity and unity of modularity

Since the publication of Fodor's (1983) The Modularity of Mind, there have been quite a few discussions of cognitive modularity among cognitive scientists. Generally, in those discussions, modularity means a property of specialized cognitive processes or a domain-specific body of information. In actuality, scholars understand modularity in many different ways. Different characterizations of modularity and modules were proposed and discussed, but they created misunderstanding and confusion. In this article, I classified and analyzed different approaches to modularity and argued for the unity of modularity. Modularity is a multidimensional property consisting of features from several dimensions specifying different aspects of cognition. Among those, there are core features of modularity, and these core features form a cross-dimensional unity. Despite the diverse and liberal characterizations, modularity contributes to cognitive science because of the unity of the core features.     

Assigning Grammatical Gender During Word Production

The present study was designed to examine the processes by which grammatical gender is assigned during word production. French words varied in strength of sublexical cues, based on whether the word ending was typical for one gender rather than neutral about gender, and lexical cues, derived from the associated definite article being uninformative about gender for words beginning with a vowel, but informative for words beginning with a consonant. In Experiment 1, when native French speakers classified the gender of mentally evoked names of pictures, no effects of these cues were obtained. Experiment 2 used an improved methodology, with participants classifying the gender of words translated from English. English-speaking learners of French were influenced strongly by lexical and sublexical cues, while French speakers showed a weaker influence. However, for both speaker groups, words whose gender was classified slowly during recognition were also classified slowly during production, and error rates were similarly correlated across tasks. The conclusion was that gender is not equally available for all words once the associated “lemma” is accessed. Current models of language production may have to incorporate mechanisms allowing differential speed of access to gender information depending on a word’s formal properties.