谈钱还是谈情:企业如何引导消费者分享自媒体营销

社交网络的发展弱化了传统媒体的影响力,强化了消费者的影响力;在这种情况下,企业需要思考如何借助消费者传播营销信息,以影响其他消费者。本文从企业如何设计营销信息入手,探究消费者与企业所处的关系范式对消费者信息转发行为的影响。通过二手数据分析与实验法,本文得出如下结论:经济类刺激对触发交易关系范式下消费者的转发行为更有效;情感类刺激对触发共有关系范式下消费者的转发行为更有效;交易关系范式下消费者出于回报企业的动机分享,共有关系范式下消费者出于利己动机而分享。     

B2B commitment building in emerging markets: the case of Brazil

The research examines the suitability of relationship marketing paradigms to emerging markets (EMs) through the lens of communication, relationship benefits and commitment. Using the U.S. as a developed nation sample and Brazil as a proxy for EM countries like the BRIC nations, a B2B buyer–supplier commitment-building model is conceptualized and tested for context-specific boundaries. The study compares communication behaviors and relationship benefits along functional, psychological and social dimensions to discern the evaluation process and governance mechanisms influenced by an EM buyer’s institutional environment. Results showed that buyers from relation-based EMs like Brazil base their relationship commitment more on the psychological attributes of the partnership, while a buyer’s commitment-building process in rule-based, developed nations like the US is largely influenced by functional attributes.     

Eighteenth-century French materialism clockwise and anticlockwise

ABSTRACT

Because of their reliance on mechanistic metaphors and analogies referring to machines, the eighteenth-century materialists La Mettrie and Diderot have sometimes been described as ‘mechanistic materialists’. However, if one pays close attention to the ways in which mechanical analogies and metaphors were used in eighteenth-century French materialism, one sees that the recourse to these metaphors and comparisons in no way implies mechanism in the sense of physicalist reductionism. Instead, early instances of these comparisons appear in arguments pointing out that technological artefacts have functional properties which are not reducible to their physical properties. When La Mettrie compares man to a machine in his L'homme machine, he insists at the same time on the fact that, just like a machine, man is a cultural artefact. According to La Mettrie, man's very existence depends on language and culture, and it is precisely this dependence on culture which distinguishes him from other animals. However, La Mettrie's sceptical stance renders his position towards physicalistic reductionism ambiguous. Diderot, who by contrast was interested in the distinction between the living and non-living, distances himself from the ambiguous use of mechanistic metaphors and insists on the irreducibility of physiological and biological phenomena to the physical.     

Varieties of early modern materialism

ABSTRACT

This paper discusses how early modern materialism can be defined and delineated, before turning to a brief survey of the main philosophical resources early modern materialist theories draw on. Subsequently, I discuss competing overall narratives concerning early modern materialism, and conclude with a defence of the controversial view that material soul theories belong to materialism proper.     

Theology, Science, and Postmodernism: Responding to Stanley Grenz

This article responds to Stanley J. Grenz's Templeton Lecture, “Why Do Theologians Need to Be Scientists?” published in the June 2000 issue of Zygon (Grenz 2000). In the first part I outline my reasons for finding the kind of theological reflections in which Grenz engages worthy of attention by noting my disagreement with the view that a sufficient response to theological issues can be formulated on the basis of an examination of our biological nature. I assert, in that connection, the autonomy of reason as a way of investigating and understanding the world. In the second part I respond directly to Grenz by explaining my disagreement with the postmodern critique of science upon which he relies and his adherence to Christian eschatology as an answer to the conundrums into which, he posits, we are drawn as a result of that critique. I note that I agree with Grenz, however, that the activity of valuing is necessarily a forward‐looking Godlike endeavor that is not derivable from science. In the third part I suggest that we must be open to the investigation of the possible existence of an objective realm of value and that, in any case, rejection of the postmodern critique of science in many cases pro‐vides a sound basis for the disciplined resolution of factual questions that frequently lie at the base of disagreements about values.     

言语想象的神经机制

言语想象不仅在大脑预处理机制方面起到重要的作用,还是目前脑机接口领域研究的热点。与正常言语产生过程相比,言语想象的理论模型、激活脑区、神经传导路径等均与其有较多相似之处。而言语障碍群体的言语想象、想象有意义的词语和句子时的脑神经机制与正常言语产生存在差异。鉴于人类言语系统的复杂性,言语想象的神经机制研究还面临一系列挑战,未来研究可在言语想象质量评价工具及神经解码范式、脑控制回路、激活通路、言语障碍群体的言语想象机制、词语和句子想象的脑神经信号等方面进一步探索,为有效提高脑机接口的识别率提供依据,为言语障碍群体的沟通提供便利。     

内隐记忆和内隐学习的整合研究趋向

内隐记忆和内隐学习代表了人类学习与记忆的无意识机制,它们打开了理解人类无意识奥妙的大门。从内隐记忆和内隐学习的诞生与实验室发展来看,二者似乎长期以来处在相对独立的位置。然而,随着研究的不断深入,走向整合已经成为不可抑制的趋向。该文旨在结合内隐记忆和内隐学习的定义、经验类似性、理论框架和实验研究等方面的证据,论述它们的整合必要以及已有的整合途径,促进研究对学习和记忆的无意识过程的全面把握     

疼痛恐惧对疼痛的影响及其认知机制

疼痛恐惧是把将要出现的疼痛刺激视为主要威胁而产生的一种恐惧,它会影响与疼痛相关的感知觉、注意、回避行为以及安慰剂止痛的效果.疼痛恐惧的认知模型主要有活动回避模型、恐惧-回避模型以及内感受性恐惧条件模型.未来的研究要进一步探究疼痛恐惧的认知机制,完善疼痛恐惧的认知模型并扩展疼痛恐惧的研究方法.     

Marketing of Professional Counselors: A Q‐Sort Study of Best Practices

This quantitative Q‐sort research was designed to evaluate representations of counselor qualifications and to determine which configurations account for the variance in consumer preference and selection. The sample consisted of 161 graduate and undergraduate students in a regional university in Texas. An iterative inverse factor analysis produced 3 distinct factors that accounted for 65.85% of the variance in the data, explaining a majority of the differences in how consumers perceive counselor credentials.