拟人的品牌更环保?拟人化沟通对促进绿色消费倾向的影响

越来越多的企业采用品牌拟人化沟通的方式进行品牌传播, 促进绿色消费倾向。本研究将基于习得可评估性理论, 探索品牌拟人化沟通对绿色消费倾向的影响机制及边界条件。本研究共包含4个实验。实验1表明品牌拟人化沟通能够有效促进绿色消费倾向, 构建了从品牌拟人化沟通到习得可评估性到品牌环保价值敏感性再到绿色消费倾向的完整因果链。实验2界定主效应的边界, 发现相比于普通品牌, 主效应在绿色品牌情境中更显著, 再次验证主效应的理论逻辑。实验3分析了消费者动机类型(利己/利他)对主效应的调节作用。结果表明,当消费者利他动机被激发时, 品牌拟人化沟通能够显著地促进绿色消费倾向, 当消费者利己动机被激发时, 品牌拟人化沟通不会影响绿色消费倾向。实验4验证了产品类型(搜索品/体验品)对主效应的调节作用。结果表明当产品类型为搜索品时,品牌拟人化沟通能够显著地促进绿色消费倾向, 当产品类型为体验品时, 品牌拟人化沟通不会影响绿色消费倾向。本研究拓展了品牌拟人化沟通以及绿色消费相关领域的研究。     

韦伯比的拟合公式

本文以神经生理学为基础,结合感官具有调节和比较两功能的实用性,建立起刺激在大脑皮层上引起感知效应Ｅ的数学模型：Ｅ＝Ｂｌｏｇ（１＋ｋＩ）,其中ｋ＝Ｉ￣（－ｂ）／ａ。从此出发,可推出中等以上刺激的差别阈判据：△ＥＭ＝恒量。将此判据推广到弱刺激,即得到差别阈的普适规律：△Ｉ／（Ｉ＋ａＩ￣ｂ）＝Ｎ,亦即韦伯定律的修订公式。从弱到强的广大刺激范围内,它都能与实验数据拟合良好。     

Calming an aggressor through spontaneous post‐conflict triadic contacts: Appeasement in Macaca tonkeana

Peaceful third‐party interventions usually occur after an aggressive encounter and can be directed toward the victim or the aggressor. Macaca tonkeana, a cercopithecine species characterized by high levels of tolerance, frequently engage in consolatory contacts, which both calm the victim and reduce the probability of further attacks against him/her. Other post‐conflict affiliative interventions such as reconciliation and quadratic affiliation are also common in this species. However, little attention has been given to contacts directed toward the aggressor. Here, we explore the role of bystander affiliative interventions toward the aggressor in influencing the affective state of the aggressor and the consequences of triadic interventions at group level. We found that triadic post‐conflict affiliation occurred independently from the intensity of the conflict and that it was more frequent in absence of the conciliatory contact between the opponents (reconciliation). Bystanders showed a higher amount of post‐conflict affiliation toward low ranking aggressors. Post‐conflict triadic affiliation functioned as a tension reduction mechanism by lowering the arousal of the aggressor, which less frequently engaged in renewed aggression. All these findings suggest that post‐conflict triadic contacts in Tonkean macaques can be considered as a strategic mechanism to calm the aggressor and reduce the risk of retaliatory aggression.

     

"内隐自我信息加工方式"研究的前提性问题探索

探索课题研究的前提性问题是从事任何一项真正意义的学术研究不可缺少的准备性工作。内隐自我信息加工方式研究是社会认知心理学领域的一个前沿性课题,它是从认知心理学的角度对人在无意状态下自动地加工与自我有关信息的过程和方式所进行的整体性研究。这一研究不但具有重要的理论价值和应用价值。而且具有其他研究无法替代的独特性。     

数学焦虑研究的认知取向

数学焦虑一直是心理学界研究和讨论的热点问题。本文主要从认知的角度对数学焦虑进行解释,并以此揭示数学焦虑的心理机制和思维规律。     

Spontaneous Explanations for Work Events Among Individuals in an Occupational Crisis

The way employees in an occupational crisis and other employees explain work events was analyzed. Two hundred and seventeen female participants gave spontaneous attributions for 7 positive and 7 negative hypothetical work events. The results showed that other-blame and a general negative emotional tone of the attributions most powerfully differentiated crisis individuals' attributions from noncrisis individuals' attributions. Future studies are required to determine whether negative attributions lead to occupational crises or whether occupational crises activate employees' tendencies to negative attributions.