Simulating demand for cigarettes among pregnant women: A Low‐Risk method for studying vulnerable populations

A substantive obstacle to experimentally studying cigarette smoking and use of other tobacco products in pregnant women is the risk of adverse effects on mother and fetus from experimenter administration of the product of interest. The purpose of this study is to investigate bypassing that obstacle by using behavioral economic simulation tasks. In the present study we used the Cigarette Purchase Task (CPT) to simulate changes in demand for hypothetical cigarettes as a function of varying cigarette prices. Participants were 95 pregnant women who completed the CPT prior to participation in a smoking‐cessation trial. Aggregate and individual participant demand varied as an orderly function of price and those changes were well fitted by an exponential equation. Demand also varied in correspondence to two well‐validated predictors of individual differences in smoking cessation among pregnant women (cigarettes smoked per day, pre‐pregnancy quit attempts). Moreover, CPT indices were more effective than these two conventional variables in predicting individual differences in whether women made a quit attempt during the current pregnancy. Overall, these results represent a promising step in demonstrating the validity and utility of the CPT for experimentally examining demand for cigarettes, and potentially other tobacco and nicotine delivery products, among pregnant women.     

Between Remembering and Forgetting the Years of Political Violence: Psychosocial Impact of the Truth and Reconciliation Commission in Peru

This article analyzes the association between knowledge of the Truth and Reconciliation Commission (TRC), evaluation of TRC's achievements, experience of victimization, attitudes toward remembering and forgetting past political violence, perceptions of socioemotional climate (SEC), belief in forgiveness and attitudes toward violence in Peru based on a study conducted in three Peruvian cities with different rates of victimization due to political violence during 1980–2000 (n = 1200). Results showed that a positive attitude toward remembering the past of political violence was predominant and related to a positive evaluation of TRC's achievements. Attitude toward remembering also has an ambivalent collective effect increasing both positive and negative SECs, and it is less accepted by victims of political violence. On the other hand, attitude toward forgetting is less accepted by participants, and it also has an ambivalent effect by increasing positive and negative SECs. Attitude toward forgetting has more societal costs, since it is related to attitudes toward violence and decreased knowledge and a positive evaluation of TRC. In general, findings suggest that remembering traumatic events has an emotional cost, but also it is shown that remembering seems to be more beneficial for society in the long‐term than forgetting.     

企业幽默能否化解消费者抱怨:幽默类型与关系范式的匹配

幽默可以促进沟通效果,实践中许多企业运用幽默来回应消费者抱怨。然而既有文献对于幽默能否以及如何有效化解抱怨缺乏系统深入的研究。本文则基于良性冲突理论与关系范式理论探究了企业幽默式抱怨回应策略对不同关系范式下消费者的影响。通过二手数据分析和实验法,本文发现:对于唤醒度较低的负面情感导致的消费者抱怨,企业幽默(相较于非幽默)的抱怨回应策略更有助于改善消费者品牌态度;而且,不同类型的幽默化回应作用不同,自强型幽默的抱怨回应对改善共有关系范式下消费者品牌态度更有效,自嘲型幽默的抱怨回应则有助于改善共有和交易关系范式下消费者的品牌态度;幽默回应策略与关系范式通过影响消费者的良性评价而作用于品牌态度。     

青少年重复梦主题的调查研究

该文通过对615名青少年进行《重复梦调查问卷》、梦的态度量表、幸福感指数量表等三份问卷的调查,结果发现:1)青少年重复梦的发生频率较高,86.4%的青少年做过重复梦;2)青少年重复主题的梦是最普遍的,占总数的32.4%;3)重复梦的发生频率个体差异较大,难以发现固定规律;4)重复梦里的情绪多为负性的情绪,占58.4%,其中恐惧是重复梦中体验最多的情绪,占38.0%;5)青少年重复梦发生频率最高的两大主题就是被追赶和坠落;6)是否做过重复梦与梦的态度显著相关,现在还在做重复梦的群体对梦的态度最积极;7)有没有重复梦与个体的主观幸福感指数不存在显著相关。     

派遣制员工对雇用形式的认知与其工作态度的关系研究

采用派遣制员工对雇用形式的认知等5项问卷,对270名派遣制员工进行测查。结果发现:(1)派遣制员工组织认同、工作投入和工作满意度均处较高水平,离职倾向相对较低。(2)78.9%知道自已的派遣制身份;33.1%愿意作为派遣制员工;对于派遣制存在模糊认识和矛盾心态。(3)知道派遣制身份者组织认同、工作奉献、工作意义和工作乐趣等显著高于不知道者;愿意作为派遣制员工者工作满意度、工作意义和工作奉献显著高于不愿意者。对雇用形式的认知在一定程度上决定派遣制员工的工作态度。     

How We Conceptualize Our Attitudes Matters: The Effects of Valence Framing on the Resistance of Political Attitudes

Three studies tested the valence-framing effect: that merely conceptualizing one's preferences as opposing something will make that preference more resistant to persuasion than will thinking about the same preference in terms of supporting something . In Study 1, participants who were led to conceptualize their political preferences as being against a candidate were more resistant to a counterattitudinal message than were participants who were led to conceptualize the same preference as being in favor of the other candidate. Study 2 showed that this effect was not due to a priming process, while Study 3 provided evidence for the effect's generalizability.     

The patient's private construction of meaning and canons of science: Freud's case studies noch einmal1

Starting from Freud's classical case studies, the author highlights the tension between the psychoanalytical starting point in the subject's own meaning construction and the claims of the professional expert to objectivity, privileged knowledge and interpretative precedence. Psychoanalytic investigation of subjective phenomena came into existence parallel with Freud's magnifi cent project to furnish ‘a psychology that shall be a natural science’. The privileged knowledge of the specialist was substituted by the explicit intention to listen to the individual's own stories and private explanatory constructions. In order to investigate the territory of the unconscious, Freud had to develop various strategies for uncovering and correcting errors, and for testing clinically anchored hypotheses. However, Freud regularly failed to follow his own intentions. The thesis the author presents here is that departures from the explicit ambition to follow the subject's own meaning construction, and departures from the scientifi c attitude, easy to trace in Freud's case studies, accompany each other. These departures have had far‐reaching consequences for the present status of the psychoanalytic knowledge.     

Resisting Gendered Smoking Pressures: Critical Consciousness as a Correlate of Women's Smoking Status

Gender is one of the social structures, along with social class and ethnicity, that shapes women's smoking behaviors. We examined how different responses to gender pressures (internalization and resistance) relate to smoking. We analyzed data from a national random digit dial survey of 945 women and found that never smokers scored high on resistance to gender pressure (indicated by high scores on feminist consciousness) and on education and Body Mass Index; current smokers had the reverse pattern. Ex-smokers scored high on one measure of resistance (advertising skepticism) and on two measures of internalization (embodied femininity and weight concern); they were also likely to have high household income and to be European American. Results are discussed in terms of their implications for smoking cessation programs and antismoking campaigns.     

Consumer attitudes towards the future and some purchase patterns

The research detailed in this paper had two objectives. First, to carry out an exploratory analysis and a measurement of consumer attitudes towards the future (CATF). Secondly, to check whether a stronger or weaker attitude permits the detection of differences in some purchase patterns. After a review of the literature, an empirical study, representative of the Spanish population, is presented. A two‐dimensional structure of CATF and its acceptable goodness‐of‐fit with the statistical Weibull function were found. Hypotheses related to the adoption of purchasing patterns were also contrasted. The results disclose that a higher CATF is found when consumers have a clear idea of what they want to buy, are loyal to their usual outlets, prefer to pay cash and are not spendthrift. Finally, several future research directions are proposed. Copyright © 2005 John Wiley & Sons, Ltd.     

Do brands of a feather flock together? Some exploratory findings on the role of individual brands in brand constellation choice

In this paper, consumers' choice of brand constellations (eg Big Mac and Coke at McDonald's) are investigated by examining the roles of individual brands. The author proposes that marketers need to look beyond perceived fit between brands within a brand constellation. Therefore, this paper explores empirically how individual brand evaluations at product level and at brand level affect brand constellation choice. It is shown that brands do not have to be equally attractive in order to be included in brand constellations. For instance, a weak brand may complement a strong brand. Theoretical and marketing implications are discussed. Copyright © 2005 John Wiley & Sons, Ltd.