Dear Santa,do you have my brand? A study of the brand requests,awareness and request styles at Christmas time

This study examines brand awareness (preferences) and request styles (communication approaches) at Christmas of Australian children and adults. The study is founded in the growing Santa Claus literature that has examined various issues related to gift giving and request behaviour at Christmas time. The study is based on the content analysis of 422 letters written by children to Santa Claus. The results indicate that children are brand‐orientated in their request behaviour, adopt fairly meaningful request strategies and use visual imagery ie graphics in their communication strategies in their attempts to secure their requested gifts and specific brands. Copyright © 2002 Henry Stewart Publications Ltd.     

Web U2: Emerging Online Communities and Gendered Intimacy in the Asia-Pacific region

Unquestionably, the zeitgeist of Web 2.0 is symbolized by the dominance of social networking sites (SNS) and user-created content (UCC). MySpace, Facebook, and Cyworld mini-hompy are but a few examples of SNS that are becoming increasingly part of urban everyday life and interwoven into the historicity of the Internet. Web 2.0 has promised much about new forms of participation, creation, collaboration, and authorship, and yet within each location, we can find examples of both empowerment and exploitation. This is particularly the case in the divergent region of the Asia-Pacific. Rather than the region being a sum of “imagined communities” (Anderson 1983), this paper argues that the distributed social networks of Web 2.0 UCC is formed, informed, and maintained through the perpetual process of “imaging communities.” These imaging communities can be seen in the visual, textual, and aural modes of UCC and can be seen to reflect the region’s new technocultural cartographies.     

On For Someone’s Sake Attitudes

Personal value, i.e., what is valuable for us (rather than value simpliciter), has recently been analysed in terms of so-called for-someone’s-sake attitudes. This paper is an attempt to add flesh to the bone of these attitudes that have not yet been properly analysed in the philosophical literature. By employing a distinction between justifiers and identifiers, which corresponds to two roles a property may play in the intentional content of an attitude, two different kinds of for-someone’s-sake attitudes can be identified. Moreover, it is argued that one of these kinds is particularly difficult to include in an analysis of value simpliciter but not in an analysis of value for.     

Meaning(fullness) Without Metaphysics: Another Look at Hume’s “Meaning Empiricism”

Although Hume has no developed semantic theory, in the heyday of analytic philosophy he was criticized for his “meaning empiricism,” which supposedly committed him to a private world of ideas, led him to champion a genetic account of meaning instead of an analytic one, and confused “impressions” with “perceptions of an objective realm.” But another look at Hume’s “meaning empiricism” reveals that his criterion for cognitive content, the cornerstone both of his resolutely anti-metaphysical stance and his naturalistic “science of human nature,” provides the basis for a successful response to his critics. Central to his program for reforming philosophy, Hume’s use of the criterion has two distinct aspects: a critical or negative aspect, which assesses the content of the central notions of metaphysical theories to demonstrate their unintelligibility; and a constructive or positive aspect, which accurately determines the cognitive content of terms and ideas.     

刻板印象内容模型：理论假设及研究

介绍了刻板印象内容模型(SCM)的来源、理论假设和在美国与欧洲(个人主义文化)、东亚(集体主义文化)样本中的实证研究。SCM假设:(1)用热情和能力区分不同群体的刻板印象;(2)对外群体的刻板印象是混合的;(3)高社会地位群体被刻板为具有高能力,竞争性群体被刻板为缺乏热情;(4)刻板印象中存在参照群体偏好和外群体贬抑。在比较和评价SCM与其他理论的基础上,提出了刻板印象内容研究进一步细化和扩展的方向     

刻板印象从内容模型到系统模型的发展与应用

21世纪以来,在刻板印象研究中最受瞩目的当属刻板印象内容模型（Stereotype Content Model, SCM）的提出。它通过热情和能力二个维度区分对不同群体的刻板印象。新近的系统模型则将SCM与群际情绪、行为反应相结合,并凸现了道德维度,开创性地提出了群际情绪-刻板印象-行为趋向系统模型（Behaviors from Intergroup Affect and Stereotypes Map, BIAS Map）。这一系统模型是对刻板印象内容模型的有意义延伸,同时二者的有机结合进一步促进了刻板印象内群体与群体间研究的整合性,较之又增添了认知-情绪-行为与刻板印象预测之间的联结。     

视觉工作记忆内容对自上而下注意控制的影响：一项ERP研究

采用视觉搜索范式, 以二维抽象对称图形为材料, 通过记录\16名被试在长短两种时间间隔(ISI)条件和有效、中性、无效三种视觉工作记忆内容条件下的行为反应和事件相关电位(ERPs), 探讨视觉工作记忆内容对自上而下注意控制影响的认知过程和脑机制。结果发现：(1)无论ISI长或短, 有效信息条件(记忆图形与目标所在的背景图形相同)的反应时均显著短于无效信息条件(记忆图形与目标所在的背景图形不同)。(2)有效信息条件下的额区P2波幅显著大于中性信息条件(记忆图形不出现在搜索序列中); 枕区P1、N1波幅和潜伏期在视觉工作记忆内容条件下差异不显著; 短ISI条件下, 有效信息条件下的枕区P300波幅显著大于无效信息条件; 长ISI条件下, 有效信息条件的枕区P300波幅显著小于无效信息条件。表明当目标出现在与记忆内容相匹配的客体中时, 激活了工作记忆中的客体表征, 以自上而下的方式优先捕获注意; 同时ISI变化对此过程起着调节作用。     

企业员工组织社会化内容的结构维度

采用自行研制的组织社会化内容问卷,通过对全国14个城市854名员工进行问卷调查,对企业员工组织社会化内容结构维度进行了探讨。探索性因素分析（N=472）表明,我国企业员工组织社会化内容由组织文化、工作胜任、人际关系和组织政治4个维度构成。四因素模型在验证性因素分析(N=382)中得到了较好地验证。文章最后对组织社会化内容结构的含义、与已有西方研究成果的异同以及不同人口/组织学变量的员工组织社会化内容的差异进行了分析与讨论     

Extending the Three- and Four-Headed Eagles: The Foreign Policy Orientations of American Elites During the 80s and 90s

With the breakdown of the foreign policy consensus of the Cold War years, there has been a resurgence in examining the beliefs of the public and their role in U.S. foreign policy. The most extensive of these studies has been conducted by Holsti and Rosenau who have found first three and then four competing schools of thought. Our purpose is to build off Holsti and Rosenau's analyses and extend their argument. Research based on the content analysis of foreign policy and national opinion journals from 1980 to 1989 demonstrates that there is more diversity and complexity in the range and content of beliefs held by American leaders than Holsti and Rosenau have yet been able to capture through their "three-" and "four-headed eagles." Although the three-headed eagle serves as a useful scheme for categorizing the broad foreign policy perspectives of American leaders, it de-emphasizes important differences in beliefs and ignores at least two foreign policy orientations that exist within their general categories. This is not a mere academic exercise, for it sheds light on the level of diversity and complexity of elite beliefs, which enriches an understanding of the politics of U.S. foreign policy since Vietnam. A preliminary examination of foreign policy and national opinion journals from 1990 to 1994 indicates that American elites are changing and adapting while at the same time, they are absorbing profound global changes into their prevailing belief systems, as predicted by the political psychological literature. This suggests that the diversity and complexity present in the 80s is likely to persist and grow throughout the 90s. Our research also suggests the importance of developing alternative methods to complement reliance on survey research in order to capture more fully the diversity and complexity of the foreign policy beliefs of Americans.     

Practical Arguments for Theoretical Theses

Pascals wager is expounded as a paradigm case of a practical,decision-theoretical argument for acting as if a proposition is true when wehave no theoretical reasons to accept or reject it (1.1.–1.2.). Thoughthe paradigm is fallacious in various respects there are valid and adequatearguments for acting as if certain propositions are true: that theoreticalentities exist, that there are material perceptual objects, that the worldis uniform across time (1.3). After this analysis of examples the authorsgeneral approach for developing criteria for the validity and adequacy oftypes of argument (2.1.) is applied: Having discussed some problems(2.2.–2.3.), a general epistemic principle for such pascal argumentsis developed, which characterizes their premisses and, if introduced as anadditional premiss, can make them deductively valid (2.4).