The hidden persuaders break into the tired brain

There is a long-lasting debate on whether subliminal advertising actually works. In this context there are some studies suggesting that subjects’ motivation is a crucial point. Karremans et al. [Karremans, J. C., Stroebe, W., & Claus, J. (2006). Beyond Vicary’s fantasies: The impact of subliminal priming and brand choice. Journal of Experimental Social Psychology, 42, 792-798] showed that subjects were influenced in their intention to drink a specific brand of soft drink by a subliminally presented brand prime, but only if they were thirsty. In the present study, we adapted their paradigm to the concept of ‘concentration’ and embedded the subliminal presentation of a brand logo into a computer game. Actual subsequent consumption of dextrose pills (of the presented or a not presented brand) was measured dependent on the level of participants’ tiredness and the subliminally presented logo. We found the same pattern as Karremans et al. (2006): only tired participants consumed more of the subliminally presented than the not presented brand. Therefore, the findings confirm that subjects are influenced by subliminally presented stimuli if these stimuli are need-related and if subjects are in the matching motivational state.     

Response suppression by visual stimuli paired with postsession d-amphetamine injections in the pigeon

Responding of pigeons, maintained under a fixed-interval 3-minute schedule of food presentation, was decreased on days that the color of the lights illuminating the food magazine was changed and d-amphetamine (1.0 mg/kg, i.m.) was injected after the session. Responding was not decreased by keylight color changes paired with postsession d-amphetamine or by postsession injections of saline. Administration of pentobarbital (3.0 to 5.6 mg/kg), but not d-amphetamine (.3 to 3.0 mg/kg), before the session increased rates of responding suppressed by drug-paired magazine lights. Responding maintained under a fixed-ratio 30-response schedule was not decreased when differently colored magazine lights were paired with a low (.3 mg/kg) postsession dose of d-amphetamine; with high (3.0 mg/kg) postsession doses, however, responding was completely suppressed after two pairings. The effects of pairing magazine stimuli with an intermediate (1.0 mg/kg) postsession dose of d-amphetamine depended upon the magnitude of prior postsession doses. After being paired with a low dose, stimuli paired with 1.0 mg/kg did not suppress responding. After being paired with a high dose, stimuli paired with 1.0 mg/kg completely suppressed responding. The suppression of food-maintained responding by stimuli paired with postsession drug administration depends upon both behavioral and pharmacological variables.     

Attention in the pigeon: a reevaluation

During training sessions, pigeons were successively exposed to compounds consisting of a white triangle on a red background and a white circle on a green background. Key pecking intermittently produced grain reinforcers in the presence of one form-color compound. Once key pecking was confined to the compound associated with reinforcement, the elements—red, green, triangle, and circle—were presented during a test in which no reinforcement was available. Each bird pecked nearly exclusively in the presence of the color previously associated with reinforcement, a result that might be interpreted as indicating that the subjects had attended to color, but not form during training. Pecking was next reinforced when either the triangle or the circle was present. Pecking in the presence of the form previously associated with reinforcement was acquired more rapidly. This result suggests that the birds had learned about the forms during training, and that conclusions about attention based on the lack of differential pecking in the nonreinforcement test may not be appropriate.     

Teaching children with autism spectrum disorder to tact olfactory stimuli

Research on tact acquisition by children with autism spectrum disorder (ASD) has often focused on teaching participants to tact visual stimuli. It is important to evaluate procedures for teaching tacts of nonvisual stimuli (e.g., olfactory, tactile). The purpose of the current study was to extend the literature on secondary target instruction and tact training by evaluating the effects of a discrete‐trial instruction procedure involving (a) echoic prompts, a constant prompt delay, and error correction for primary targets; (b) inclusion of secondary target stimuli in the consequent portion of learning trials; and (c) multiple exemplar training on the acquisition of item tacts of olfactory stimuli, emergence of category tacts of olfactory stimuli, generalization of category tacts, and emergence of category matching, with three children diagnosed with ASD. Results showed that all participants learned the item and category tacts following teaching, participants demonstrated generalization across category tacts, and category matching emerged for all participants.     

Can we see syllables in monosyllabic words? A study with illusory conjunctions

Mathey, Zagar, Doignon, and Seigneuric (2006) reported an inhibitory effect of syllabic neighbourhood in monosyllabic French words suggesting that syllable units mediate the access to lexical representations of monosyllabic stimuli. Two experiments were conducted to investigate the perception of syllable units in monosyllabic stimuli. The illusory conjunction paradigm was used to examine perceptual groupings of letters. Experiment 1 showed that potential syllables in monosyllabic French words (e.g., BI in BICHE) affected the pattern of illusory conjunctions. Experiment 2 indicated that the perceptual parsing in monosyllabic items was due to syllable information and orthographic redundancy. The implications of the data are discussed for visual word recognition processes in an interactive activation model incorporating syllable units and connected adjacent letters (IAS; Mathey et al., 2006).     

More than a surprise: The bivalency effect in task switching

When switching tasks, if stimuli are presented that contain features that cue two of the tasks in the set (i.e., bivalent stimuli), performance slowing is observed on all tasks. This generalized slowing extends to tasks in the set which have no features in common with the bivalent stimulus and is referred to as the bivalency effect. In previous work, the bivalency effect was invoked by presenting occasionally occurring bivalent stimuli; therefore, the possibility that the generalized slowing is simply due to surprise (as opposed to bivalency) has not yet been discounted. This question was addressed in two task switching experiments where the occasionally occurring stimuli were either bivalent (bivalent version) or merely surprising (surprising version). The results confirmed that the generalized slowing was much greater in the bivalent version of both experiments, demonstrating that the magnitude of this effect is greater than can be accounted for by simple surprise. This set of results confirms that slowing task execution when encountering bivalent stimuli may be fundamental for efficient task switching, as adaptive tuning of response style may serve to prepare the cognitive system for possible future high conflict trials.     

Sex of human stimulus matters: female and male stimuli are processed differently in mental rotation tasks

ABSTRACT

The main goal of the present study was to assess whether the sex of a human stimulus affects mental rotation performance. The results are pretty straight-forward: Men show a better performance than women and also male stimuli result in a faster processing by both women and men compared to female stimuli. Furthermore, the advantage of egocentric transformations over object-based transformations disappeared for females in difficult tasks using female stimuli. This experiment gives a hint that women are affected to a greater extent from the sex of the presented stimuli compared to men. The underlying mechanisms need to be investigated in future research.     

The other modality: Auditory stimuli in language switching

Language switching studies typically implement visual stimuli and visual language cues to trigger a concept and a language response, respectively. In the present study we set out to generalise this to another stimulus modality by investigating language switching with auditory stimuli next to visual stimuli. The results showed that switch costs can be obtained with both auditory and visual stimuli. Yet, switch costs were relatively larger with visual stimuli than with auditory stimuli. Both methodological and theoretical implications of these findings are discussed.     

Differential responding in the presence and absence of discriminative stimuli during multielement functional analyses

We evaluated the extent to which discriminative stimuli (S(D)s) facilitate differential responding during multielement functional analyses. Eight individuals, all diagnosed with mental retardation and referred for assessment and treatment of self-injurious behavior (SIB) or aggression, participated. Functional analyses consisted of four or five assessment conditions alternated in multielement designs. Each condition was initially correlated with a specific therapist and a specific room color (S(D)s), and sessions continued until higher rates of target behaviors were consistently observed under a specific test condition. In a subsequent analysis, the programmed S(D)s were removed (i.e., all conditions were now conducted by the same therapist in the same room), and sessions continued until differential responding was observed or until twice as many sessions were conducted with the S(D)s absent (as opposed to present), whichever came first. Results indicated that the inclusion of programmed S(D)s facilitated discrimination among functional analysis conditions for half of the participants. These results suggest that the inclusion of salient cues may increase either the efficiency of functional analyses or the likelihood of obtaining clear assessment outcomes.     

Classification of vowels and consonants by individuals with moderate mental retardation: development of arbitrary relations via match-to-sample training with compound stimuli.

This study explored whether an identity-matching-based stimulus equivalence procedure could be used to teach vowel and consonant stimulus classes to 2 adolescent females with moderate mental retardation. Delayed match-to-sample trials presented a compound sample stimulus consisting of printed letters and a spoken word (“vowel” or “consonant”). The correct comparison stimulus matched only one of the letters in the compound sample. Subsequently, test trials assessed whether arbitrary relations had formed among the individual stimuli from each compound sample and whether stimuli from different compound samples had merged into larger stimulus classes. Both participants acquired five-member classes of vowel and consonant stimuli, which subsequently generalized to vocal classification and to identification in the context of four-letter words. Follow-up tests showed that the generalized performances remained intact after 6 weeks. These procedures suggest an economical approach to stimulus class development.