Likert量表分析中不同IRT模型的有效性

5级Likert量表可直接分析,也可以转化为3级评分,或转化为2级评分。前二者可以采用等级IRT模型,后者可以采用2级IRT模型。研究表明2级IRT模型中的2参数模型是最适合的模型。多级评分模型与数据拟合也很好,而且等级越多测量精度越大。     

Small wonders of the Indian market

Heavy competition in India in almost all product categories, due to diversification by large and medium companies and increased entry of multinationals, has restricted the growth of domestic companies. Previously, large companies enjoyed high profit margins by targeting premium priced products in the upper strata of Indian society. High levels of competition from equally reputed brands have not only decreased the companies' market share but also created price wars, reducing profit margins and limiting market growth. This has motivated companies to consider the lower classes and the rural segments, which they had previously ignored. By targeting these segments with products in small packs at lower price points, companies have experienced great success. At the same time, small packs also pose some challenges for the companies. This paper explains the importance of small packs for market expansion in various product categories within the Indian market, drawing on several examples to support the views of the authors. Copyright © 2004 Henry Stewart Publications.     

青少年自主-联结的发展及其与社会适应的关系研究

青春期是个体自主和联结的发展变化最为显著、最为突出的阶段。研究对424名中学生自主和联结的发展状况及其社会适应进行了调查,结果表明：（1）青少年具有高自治高联结、低自主低联结及个体化型三类不同的自主-联结发展水平;（2）三种类别随年龄增长呈现各自不同的发展态势,同时男生在三种类型上人数分布相对较为均衡,女生则较多属于高自治高联结类型;（3）高自治高联结者的社会适应和学业成绩最为理想。     

心理健康素质测评系统·中国成年人生活信念量表的编制

本研究的目的是编制适合中国社会文化特点的生活信念量表。通过搜集整理已有相关文献,并考虑《心理健康素质测评系统》的整体结构,确定了该量表的合理性和可控性两维度的理论构想。通过参考国外同类量表项目以及在心理学专家中征集项目的方式形成初始量表,并通过预测筛选确定量表的最终项目。测试结果表明,生活信念量表具有较高的重测信度、内部一致性信度和较高的结构效度、内容效度、聚合效度以及同时效度。结论：生活信念量表具备令人满意的心理测量学特征,可以被用来评估中国成年人的生活信念。     

Processing spatial relations with different apertures of attention

Neuropsychological studies suggest the existence of lateralized networks that represent categorical and coordinate types of spatial information. In addition, studies with neural networks have shown that they encode more effectively categorical spatial judgments or coordinate spatial judgments, if their input is based, respectively, on units with relatively small, nonoverlapping receptive fields, as opposed to units with relatively large, overlapping receptive fields. These findings leave open the question of whether interactive processes between spatial detectors and types of spatial relations can be modulated by spatial attention. We hypothesized that spreading the attention window to encompass an area that includes two objects promotes coordinate spatial relations, based on coarse coding by large, overlapping, receptive fields. In contrast, narrowing attention to encompass an area that includes only one of the objects benefits categorical spatial relations, by effectively parsing space. By use of a cueing procedure, the spatial attention window was manipulated to select regions of differing areas. As predicted, when the attention window was large, coordinate spatial transformations were noticed faster than categorical transformations; in contrast, when the attention window was relatively smaller, categorical spatial transformations were noticed faster than coordinate transformations. Another novel finding was that coordinate changes were noticed faster when cueing an area that included both objects as well as the empty space between them than when simultaneously cueing both areas including the objects while leaving the gap between them uncued.     

从中亚东干人语言的变迁看文化适应

文化适应是一个描述民族文化关系的重要概念,它指的是两个或两个以上不同文化体系间由于持续接触、相互影响而造成一方或双方发生的大规模文化变迁。本文透过中亚东干人在不同民族文化的接触中其语言变迁的过程,对人类文化适应这一重要的文化现象进行了考察。笔者认为,东干人学习使用范围较广的其他民族语言的事实,不仅表现出其自身较强的文化适应性,而且反映出一种对本民族成员所需社会文化资源和未来发展机会的积极争取。     

Distinguishing three levels in explicit self-awareness

This paper focuses on the development of explicit self-awareness in children. Mirror self-recognition has been the most popular paradigm used to assess this ability in children. Nevertheless, according to Rochat (2003), there are, at least, three different levels of explicit self-awareness. We therefore designed three different self-recognition tasks, each corresponding to one of these levels (a mirror self-recognition task, a picture self-recognition task and a masked self-recognition task). We observed a decrease in performance across the three tasks. This supports a developmental scale in self-awareness. Besides, the masked self-recognition performance makes it possible to assess the final and the most sophisticated level of self-awareness, i.e. the external self. To our best knowledge, this task is the first attempt to evaluate the external self in preverbal children. Our results indicate that 22-month old children show awareness of their external self or, at least, that this ability is in the process of being acquired.     

Impact of Jin‐Shang teachings on Chinese people's trust

Three studies are reported that explore the impact of Jin‐Shang teachings (a specialized Confucius teaching of trust on business practices) on mainland Chinese people's trust. In Study 1 , we primed Confucius and Jin‐Shang teachings on trust, and compared their effects on trusting tendency to a control prime. We found that these teachings made mainland Chinese participants score higher on three different trusting scales. In Study 2 , we found that the Jin‐Shang prime made mainland Chinese participants invest more money in a trust game than those in the control prime. In Study 3 , we compared the Jin‐Shang prime to Protestant teachings and contemporary writings on reciprocity, and found that only the Jin‐Shang prime induced a significantly higher trusting tendency from Chinese participants than the control condition.     

中学教师社会化过程:交互作用视角

本研究以345名教师为研究对象,基于交互作用视角建立框架模型,研究教师社会化前因变量、社会化近端结果和终极结果之间的关系,以揭示教师社会化过程。结果表明:①教师社会化近端结果在组织策略和社会化终极结果之间起部分中介作用,在教师主动策略和社会化终极结果之间起完全中介作用;②同事帮带仅通过促进教师对学校的了解促进教师社会化终极结果;③家长配合一方面直接促进教师工作绩效,另一方面通过角色清晰对社会化终极结果产生积极影响。     

大学生自恋与心理适应的关系研究

西方心理学界对自恋已有大量的实证研究,文章在依托前人研究的基础上,对大学生自恋与心理适应性的关系进行实证研究,结果表明,（1）男女生在自恋方面无差异显著性,在心理适应性方面存在差异显著性。男生的心理适应性均分高于女生。（2）不同系不同专业的学生,自恋方面无差异显著性,心理适应性方面呈差异显著性。（3）自恋与心理适应性的4个因子的关系研究显示,自恋与心理自控力、自信心有关系。