物质奖励对内在动机的侵蚀效应

物质奖励制度在现实生活中无处不在, 但物质奖励能够激发人们的工作热情吗？依据认知评价理论, 奖励具有信息和控制两种因素, 前者有助于内在动机的维持, 后者则会损害内在动机, 即有侵蚀效应。这种侵蚀效应已经为众多研究所证明。对此效应的深入研究发现, 在不同情形下, 侵蚀效应的大小受到奖励条件设置、竞争情形、个体的归因倾向、反馈信息、自主选择空间等因素的影响。近年来神经学研究则进一步观察到侵蚀效应的神经表征与机制。     

How does reward compete with goal-directed and stimulus-driven shifts of attention?

In order to behave adaptively, attention can be directed in space either voluntarily (i.e. endogenously) according to strategic goals, or involuntarily (i.e. exogenously) through reflexive capture by salient or novel events. The emotional or motivational values of stimuli can also influence attentional orienting. However, little is known about how reward-related effects compete or interact with endogenous and exogenous attention mechanisms. Here we designed a visual search paradigm in which goal-driven and stimulus-driven shifts of attention were manipulated by classic spatial cueing procedures, while an irrelevant, but previously rewarded stimulus also appeared as a distractor and hence competed with both types of spatial attention during search. Our results demonstrated that stimuli previously associated with a high monetary reward received higher attentional priority in the subsequent visual search task, even though these stimuli and reward were no longer task-relevant, mitigating the attentional orienting induced by both endogenous and exogenous cues.     

Sensitivity to reward and risky driving,risky decision making,and risky health behaviour: A literature review

Young driver road safety has persisted as a global problem for decades, despite copious and diverse intervention. Recently the influence in reward sensitivity, which refers to the individual’s personal sensitivity to rewards, has received attention in health-related research, including more generally through decision making in risky circumstances, and in risky driving behaviour specifically. As such, a literature review and synthesis of the literature regarding reward sensitivity in relation to risky driving, risky decision making, and risky health behaviour, with a focus on literature in which adolescents and young adults feature, is timely. Thirty-one papers were identified, and the literature revealed that young drivers with greater reward sensitivity engage in more risky driving behaviours including speeding, crashes and traffic violations; and that individuals with greater reward sensitivity engage in more risky decision making and other risky health-related behaviours (such as drinking and drug use). Adolescents and young adults exhibit heightened sensitivity to rewards in the presence of peers, which has considerable implications for young driver road safety as research consistently demonstrates that carrying peer passengers places all vehicle occupants at greater risk of being involved in a road crash. Consideration of the influence of reward sensitivity in young driver road safety, and other adolescent/young adult health-related safety, appears to be a promising avenue of intervention, with gain-framed messages more likely to be accepted by young drivers with greater reward sensitivity. Future research in jurisdictions other than Australia and Europe will increase our understanding of the influence of reward sensitivity, and exploration of the differential impacts of reward-responsiveness and fun-seeking specifically are warranted.     

不同药物相关线索反应下感觉-运动脑区的激活及作用

药物相关线索反应不仅表现在心理渴求, 也表现在强迫性用药行为上。相关线索下, 除包括奖赏环路在内的边缘系统被激活外, 感觉-运动脑区也被激活, 引发自动化动作图式的表达, 这对相关线索反应及复吸行为具有特殊的意义。是否所有相关线索都会激活感觉-运动脑区, 目前, 还不清楚, 而这对临床治疗具有重要意义。本研究采用磁共振扫描, 生理测试等方法探索了不同类型相关线索下, 海洛因成瘾戒断者的大脑激活状况, 试图了解他们在不同线索刺激下的大脑反应。采用组内实验设计, 测量29名海洛因成瘾者相关线索反应下的血氧水平。结果发现, 相比对照线索, 所有药物相关线索, 包括药物、用药工具、用药动作线索都更多激活扣带回、海马、舌回、梭回等与奖赏机制相关的脑区; 而不同类型的药物相关线索之间的比较则显示, 用药工具和用药动作线索更多激活了双侧颞中回、双侧顶下小叶、左侧顶上小叶和右侧额下回等感觉-运动脑区。用药动作线索比单纯药物和用药工具线索, 激活了更为广泛的动作脑区。由此, 我们认为药物相关线索导致成瘾者大脑中奖赏和感觉-动作两套系统被激活, 包含用药工具、用药动作在内的相关线索会激活更多的感觉-运动脑区。     

市场规范与社会规范冲突视角下的奖励推荐计划作用机制

奖励推荐计划(referral reward program, RRP)越来越成为企业获取新顾客和保留老顾客的有力武器, 然而有关RRP对消费者推荐行为影响的研究却较为匮乏。从RRP引发社会规范与市场规范冲突的视角出发, 以营销学、动机心理学、情绪心理学及行为经济学为基础, 系统研究RRP对推荐行为的影响。具体内容包括：研究奖励框架与社会规范对消费者推荐动机的作用; 探究情绪在动机一致性与推荐行为之间的中介作用; 关注因果定向、自我意识及文化价值观等自我层面因素对以上过程的调节作用。将主要采用系列实验并结合神经营销学方法, 力图彻底搞清现有研究中的争论话题和填补研究空白, 这对从社会规范与市场规范相冲突的视角探讨以动机为主题的RRP研究具有重要的理论意义, 同时对中外企业了解奖励对消费者推荐行为的影响机制以及设计合理有效的RRP具有显著的指导意义。     

面孔吸引力的回顾与前瞻

面孔吸引力是传递社会情感性信息的重要来源。面孔的平均化、对称性、性别二态性特征等因素会影响对面孔吸引力的评价。近年来, 研究者对面孔吸引力的研究已拓展到动态面孔上, 并采用fMRI技术发现当让被试评价有吸引力的面孔时, 杏仁核、眶额叶、腹侧枕叶等脑区被激活。研究者从进化论取向与认知取向两方面来解释人们为何偏好有吸引力的面孔。以往研究在研究内容、研究材料和研究对象等方面尚存不足, 这正是今后的研究方向。     

刺激的视觉显著性和奖赏价值对眼跳的影响

本研究旨在探索刺激的视觉显著性和奖赏价值分别在协同和竞争的条件下对眼跳过程的影响。实验材料为成对的Gabor图案,要求被试选择具有更高奖赏价值的图案,并记录下其眼动过程。实验分为协同条件和竞争条件。结果发现,在不同实验条件下,奖赏价值对眼跳命中率和潜伏期均存在显著效应;视觉显著性的效应则在不同实验条件下出现了分离。刺激驱动过程和目标驱动过程对眼动行为的影响可能是互相区别的两种不同模式。     

奖励和惩罚在注意控制过程中的优化和分离：眼动研究

通过两个眼动实验考察金钱奖励和惩罚引起的动机对个体在不同空间线索条件下注意控制加工的影响。实验1采用朝向/反向眼跳范式, 被试通过内源性线索提供心理准备的情况下做出简单的朝向眼跳以及需要抑制优势反应的反向眼跳。结果发现, 相比无奖惩条件, 奖励条件下朝向眼跳任务的正确率更高, 惩罚条件下反向眼跳任务的正确率更高; 两种眼跳任务中有奖惩条件下的眼跳峰速度均比无奖惩条件高。实验2采用Go/No-go任务, 进一步探讨了由副中央凹加工外源性边缘线索从而不能提供充分心理准备的情况下奖励和惩罚对注意控制的影响。结果发现, 奖励条件下Go反应的眼跳潜伏期更短, 惩罚条件下No-go反应正确率更高, 眼跳峰速度在两种条件下均比无奖惩条件高。以上结果表明, 奖励和惩罚均能够促进个体的注意控制, 但二者的加工过程是分离的, 奖励能够改善趋近行为, 惩罚则能够显著促进抑制控制行为, 且奖励和惩罚在注意控制加工过程中具有不同的作用模式, 奖励能够更早唤醒注意控制系统从而更快地促进行为的发生与执行, 惩罚则能够通过调节注意资源促进以目标为导向的行为中对优势反应的抑制。