Creating cluster‐specific purchase profiles from point‐of‐sale scanner data and geodemographic clusters: improving category management at a major US grocery chain

In the retail grocery industry, category management is the process of managing categories of products for greater profitability and customer value. Category management is a data‐driven process and, as a result, can benefit from point‐of‐sale (POS) scanner data. This paper describes the results of a one‐year project that shows how to use POS scanner data and geodemographic clusters to improve the practice of category management at Price Chopper, a large US grocery chain. The paper demonstrates how to merge POS scanner data with geodemographic clusters to create detailed purchase profiles that provide valuable information to category managers. It also discusses the trials and tribulations of using scanner data and provides several findings as implications (eg store‐specific promotions should be more effective than chain‐wide promotions for stores servicing a small number of geodemographic clusters with distinct shopping profiles) that supermarket managers can immediately use to improve existing promotional strategies. The paper's contents should be relevant to academicians and practitioners interested in improving the practice of category management in the UK, USA, Western Europe and Australia. Copyright © 2004 Henry Stewart Publications.     

Robustness in the Pareto‐solutions for the multi‐criteria minisum location problem

In this paper, a new trend is introduced into the field of multi‐criteria location problems. We combine the robustness approach using the minmax regret criterion together with Pareto‐optimality. We consider the multi‐criteria squared Euclidean minisum location problem which consists of simultaneously minimizing a number of weighted sum‐distance functions and the set of Pareto‐optimal locations as its solution concept. The Pareto‐optimal solutions for the set of robust locations with respect to the original weighted sum‐distance functions is completely characterized. These Pareto‐optimal solutions have both the properties of stability and non‐domination which are required in robust and multi‐criteria programming. Copyright © 2001 John Wiley & Sons, Ltd.     

论政治道德的定位

政治生活的整合和政治文明的建设要求对政治道德进行合理的定位。政治道德的定位问题既涉及政治道德体系的内容问题,又关涉什么样的政治道德才是合理的问题。政治道德应该定位于政治公共领域这一客观基础;应该定位于个人权利与公共利益相结合的视角;应该定位于目的（或者功利）与道义（或者义务）的统一。     

Dissecting the conditioned pecking response: an integrated system for the analysis of pecking response parameters.

The conventional pecking response key, although an excellent transducer of response rate, can provide minimal information on the topography, coordination, or localization of conditioned pecking. We describe the hardware and software components of a system that, in addition to recording response rates, permits simultaneous "on-line" monitoring of head acceleration, jaw movement, terminal peck location, and duration of pecking response. Head movements are monitored with a miniature accelerometer, jaw movements with a magnetosensitive transducer, and peck location with modified touch screen technology. Initial experiments with the system suggest that it will be useful in studies of response differentiation, acquisition and maintenance of complex discriminations, and interaction of conditioned and unconditioned stimuli in the control of pecking response probability and response topography.     

MATCHING-TO-SAMPLE PERFORMANCE IN RATS: A CASE OF MISTAKEN IDENTITY?

Three rats had previously acquired a simultaneous matching-to-sample performance with steady and blinking lights. In training, the sample stimulus had always appeared on the middle of three horizontally arranged keys with the comparison stimuli on the side keys. In Experiment 1, the sample stimulus appeared on any of the three keys with the comparison stimuli on the remaining two. The matching-to-sample performance broke down with variable sample and comparison locations; the sample stimulus did not control responding to the comparison stimuli when it appeared on a side key, but it retained control when it appeared on the middle key (as in training). In Experiment 2, the rats were trained with the sample always on the left key. When the sample appeared on either of the trained locations (left or middle key), it retained control for both locations. When the sample then appeared on any of the three keys, as in Experiment 1, sample control did not transfer to the untrained location (right key). The experiments demonstrate that training with fixed sample and comparison locations may establish spatial location as an additional controlling aspect of the stimuli displayed on the keys; stimulus location had become part of the definition of the controlling stimuli. The rats' performance seemed best described as specific discriminations involving the visual stimuli and their spatial locations rather than as identity matching.     

Discrimination training facilitates pigeons' performance on one-trial-per-day delayed matching of key location

Six pigeons were tested on a one-trial-per-day variant of delayed matching of key location. In one condition, a trial began with the illumination of a pair of quasi-randomly selected pecking keys in a large 10-key test box. Pigeons' pecks to one key (the sample) were reinforced with 8-second access to grain on a variable-interval 30-second schedule, whereas pecks to the other key (the distractor) had no scheduled consequences. In the second condition, the nonreinforced distractor was not presented. In both conditions, subjects were removed from the apparatus after 15 minutes and placed in a holding cage. Subjects were subsequently replaced in the box after a delay (retention interval) of 30 seconds and were reexposed to the illuminated sample and distractor keys for 1 minute. If a pigeon made more pecks to the sample during this interval, the distractor was extinguished and subsequent pecks to the sample were reinforced on the previous schedule for an additional 15 minutes. If, however, a pigeon made more pecks to the distractor, both keys were extinguished and the subject was returned to its home cage. For all subjects, matching-to-sample accuracy was higher in the first condition. In a second experiment, the retention interval was increased to 5, 15, and 30 minutes, and then to 1, 2, 4, 8, 12, and 24 hours. Most subjects remembered the correct key location for up to 4 hours, and in one case, up to 24 hours, demonstrating a spatial-memory proficiency far better than previously reported in this species on delayed matching tasks. The results are discussed in terms of the commonly held distinction between working and reference memory.     

Comparing one-step M-estimators of location when there are more than two groups

Methods for comparing means are known to be highly nonrobust in terms of Type II errors. The problem is that slight shifts from normal distributions toward heavy-tailed distributions inflate the standard error of the sample mean. In contrast, the standard error of various robust measures of location, such as the one-step M-estimator, are relatively unaffected by heavy tails. Wilcox recently examined a method of comparing the one-step M-estimators of location corresponding to two independent groups which provided good control over the probability of a Type I error even for unequal sample sizes, unequal variances, and different shaped distributions. There is a fairly obvious extension of this procedure to pairwise comparisons of more than two independent groups, but simulations reported here indicate that it is unsatisfactory. A slight modification of the procedure is found to give much better results, although some caution must be taken when there are unequal sample sizes and light-tailed distributions. An omnibus test is examined as well.     

Teaching children with autism to seek help when lost in public

Children with autism may not develop safety skills (e.g., help-seeking behaviors) without explicit teaching. One potentially hazardous situation is when a child with autism becomes separated from caregivers in a retail establishment or other public setting. The purpose of this study was to evaluate a treatment package (rules, role playing, and praise) delivered in the natural environment for teaching 3 boys with autism to seek assistance from store employees when they became lost. Treatment was effective, and help-seeking behaviors generalized to untrained stores for all participants.     

不同诉求方式的手机网页广告效果研究

本研究以50名视力正常的大学生为被试,采用眼动追踪技术,研究他们在浏览不同诉求方式、不同位置广告时对手机广告的记忆程度、喜好程度。结果发现:(1)对于不同诉求方式的网页广告,理性诉求组的注视次数及注视时间明显高于感性诉求组。(2)网页广告的位置对被试的记忆成绩与眼动模式有影响,表现为下部的注视次数增加,注视时间长。记忆成绩中下部比上部记忆效果稍好。