Decision-makers use social information to update their preferences but choose for others as they do for themselves

People's risky decisions are susceptible to the social context in which they take place. Across three experiments using different paradigms, we investigated the influence of three social factors upon participants' decisions: the recipient of the decision-making outcome (self, other, or joint), the nature of the relationship with the other agent (friend, stranger, or teammate), and the type of information that participants received about others' preferences: none at all, general information about how previous participants had decided, or information about a specific partner's preference. We found that participants' decisions about risk did not differ according to whether the outcome at stake was their own, another agent's, or a joint outcome, nor according to the type of information available. Participants did, however, adjust their preferences for risky options in light of social information.     

The influence of biased exposure to forgone outcomes

After making decisions, we often get feedback concerning forgone outcomes (what would have happened had we chosen differently). Yet, many times, our exposure to such feedback is systematically biased. For example, your friends are more likely to tell you about a party you missed if it was fun than if it was boring. Despite its prevalence, the effects of biased exposure to forgone outcomes on future choice have not been directly studied. In three studies (five experiments) using a simplified learning task, we study the basic influence of biased exposure to forgone outcomes in the extreme case in which decision makers can easily infer the missing information such that the biased exposure carries almost no informational value. The results in all studies suggest that nevertheless, the biased exposure to forgone outcomes affected choice. Exposure to forgone outcomes only when they were better than the obtained outcomes (Only-Better-Forgone) increased selections of the forgone option compared with exposure to forgone outcomes only when they were worse than the obtained outcome (Only-Worse-Forgone). Moreover, relative to an unbiased exposure to all forgone outcomes, the effect of exposure to Only-Worse-Forgone was larger than the effect of exposure to Only-Better-Forgone feedback. However, these effects were not universal: In environments that include rare negative events (“disasters”), biased exposure to forgone outcomes had very little effect. We raise potential explanations and further discuss implications for marketing and risk awareness.     

The association between risky decision making and attention-deficit/hyperactivity disorder symptoms: A preregistered assessment of need for cognition as underlying mechanism

Attention-Deficit/Hyperactivity Disorder (ADHD) is related to suboptimal decision making in experimental tasks and to real-life risk-taking behavior (RTB) such as substance abuse and unsafe traffic conduct. In this preregistered study, we tested whether these associations are mediated by need for cognition—the extent to which one tends towards, and enjoys, analytical thought. In a large sample of young adults (N = 463, M_age = 19.7 years), we tested whether need for cognition mediated the association between self-reported ADHD symptoms on the one hand and decision-making strategy complexity on an experimental gambling task and self-reported real-life RTB on the other hand. Preregistered confirmatory analyses indicated first that ADHD symptoms were positively associated with real-life RTB, but the association was not mediated by need for cognition. Second, ADHD symptoms were not related to decision-making strategy complexity, and need for cognition was not a significant mediator. Explorative analyses revealed that (a) need for cognition was associated with higher decision-making accuracy and slower reaction time; (b) need for cognition was related to inattentive but not to hyperactive/impulsive ADHD symptoms; (c) need for cognition was associated with health-related RTB but not interpersonal RTB; and (4) only the association between inattention and health-related RTB was mediated by need for cognition. We conclude that need for cognition is not a mediator in the association between ADHD symptoms and RTB. Additionally, we conclude that neither ADHD symptoms nor need for cognition predict decision-making strategy complexity. Implications for both future research and clinical practice are discussed.     

Adding versus averaging: Evaluability theory applied to job choice decisions

While the unique roles of individual job attributes (e.g., salary and benefits) in job and organizational attraction have received extensive research attention, research examining the mechanisms through which an overall evaluation of a job option is made by combining evaluations of individual attributes is scarce. The current study examined the process through which job choice decisions are made under three conditions: when evaluating a single job offer, when comparing two job offers, and when evaluating more than two job offers. In Study 1, it was found that when a single job offer is evaluated, the average of perceived values of attributes in an offer (e.g., the perceived attractiveness of a salary) drives the choice, whereas the difference between jobs is what matters when two jobs are evaluated simultaneously, potentially leading to a preference reversal between conditions when the same two jobs are evaluated. In Study 2, it was found that average values of attributes across options (e.g., average salary in all job offers received) influence job choice when more than two job offers are evaluated simultaneously. These findings indicate that in all three conditions, job choice decisions are influenced by the evaluability of the choice set, which becomes low when a single job offer is evaluated without any context, or when more than two job offers are evaluated simultaneously, and becomes high when two jobs are compared with each other. When evaluability is low, candidates resort to averaging as the decision rule, whereas adding is used when evaluability is high.     

Providing more or less detailed information in job advertisements—Does it matter?

Job advertising is a common and useful recruitment marketing method that is available to a wide range of candidates and offers a practical way to widen the applicant pool. Frequently, retail advertisements only briefly introduce job requirements, but others provide more detailed information. Existing message studies, however, are inconclusive about the effectiveness of message specificity. A scenario‐based experiment that included 164 participants revealed that the type of decision maker (maximizer or satisficer) moderates the specificity effects in recruitment messages. After receiving a detailed job message, more satisficers stop their search process, but only maximizers perceive the company as more attractive and increase intentions toward the advertised job. A follow‐up qualitative study involving 30 participants provided further insights.     

Cognitive complexity of social images revealed by Jewish Israeli adolescents relating to drawings of Jews and Arabs

The present study examined age‐related differences among Israeli youth regarding the complexity of their mental images of Jews and Arabs, two groups that are adversaries in the Middle East conflict. The participants, 494 Jewish children and adolescents ranging from 8–16 years old each, drew two human figures, one Jewish and one Arab, and then attributed a forename and a profession to each drawn image. Four complexity variables were scored as follows: image complexity (number of items included in the figure), embellishments (number of items added to the drawing and in the space around the figure), image name, and image profession. Overall, participants depicted members of their in‐group as more complex. However, early adolescence was found to be a critical age at which differences emerged. The findings suggest that introducing complexity to social representations in early adolescence may facilitate prevention of negative associations related to outgroups and enhance intervention to reduce stereotypes, prejudice, and racism.     

Perceived discrimination is associated with poorer health and well‐being outcomes among Pacific peoples in New Zealand

Our study investigated the association between perceived discrimination and outcomes related to health and well‐being for Pacific adults in New Zealand. We examined personal and group discrimination from the 2013 wave of the New Zealand Attitudes and Values Study (n = 429 women and 196 men). Personal discrimination was associated with poorer health and well‐being outcomes (higher psychological distress and lower self‐esteem, subjective evaluation of health, satisfaction with life and personal well‐being). Group discrimination, in contrast, was associated with poorer well‐being but not health outcomes (lower subjective evaluation of health and personal well‐being). These findings corroborate previous research and highlight the corrosive effect of discrimination towards health and well‐being among Pacific communities in New Zealand.     

Sticking to common values: Neighbourhood social cohesion moderates the effect of value congruence on life satisfaction

This article aims to explicate the role of social cohesion in the relationship between adherence to common values and life satisfaction. Shared values are often assumed to be a constitutive element of social cohesion and are used in measurement of the concept. However, sociopsychological theory of values sees social cohesion rather as a moderator of the link between value congruence and life satisfaction, not as a constituent of value congruence. Based on a representative survey of the city of Bremen, Germany (N = 2605), we predict life satisfaction from person‐group value congruence and neighbourhood social cohesion. We find no relationship between value congruence and social cohesion, but a significant positive moderating effect of social cohesion on the relationship between value congruence and life satisfaction. The findings suggest that sticking to common values does not increase social cohesion, but that positive effects of value congruence are more pronounced in high‐cohesion neighbourhoods.     

Forcing you to experience wonder: Unconsciously biasing people’s choice through strategic physical positioning

Magicians have developed powerful tools to covertly force a spectator to choose a specific card. We investigate the physical location force, in which four cards (from left to right: 1-2-3-4) are placed face-down on the table in a line, after which participants are asked to push out one card. The force is thought to rely on a behavioural bias in that people are more likely to choose the third card from their left. Participants felt that their choice was extremely free, yet 60% selected the 3rd card. There was no significant difference in estimates and feelings of freedom between those who chose the target card (i.e. 3rd card) and those who selected a different card, and they underestimated the actual proportion of people who selected the target card. These results illustrate that participants’ behaviour was heavily biased towards choosing the third card, but were oblivious to this bias.     

Shivering for Status: When Cold Temperatures Increase Product Evaluation

While anecdotal evidence suggests that consumers maintain an association between high‐status products and cold temperature, no research has empirically examined this linkage. We propose and demonstrate that physical cold can indeed increase consumers’ perceptions of a product's status signaling and luxuriousness. We demonstrate this consequence can stem from tactile or visually induced temperatures and ultimately increase consumers’ overall evaluations of products. Finally, we highlight boundary conditions for when the effect is likely to manifest. Our findings offer theoretical contributions along with several practical implications for retailing, product design, brand management, and marketing communications.