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141.
不同年龄广告名人效应的心理加工机制研究 总被引:3,自引:1,他引:3
本研究从自动化加工和控制性加工这个视角研究了名人效应的心理加工机制。实验运用加工分离程序,探讨了不同年龄阶段的受众对名人广告的信息加工模式。结果发现:(1)名人效应是一个普遍存在的现象,与用一般消费者做代言人相比,青少年、成年人(大学生)以及老年人对名人广告均明显存在更多的自动化加工,且加工水平没有年龄差异。但是,老年人的控制性加工明显低于其他两组;(2)在非注意条件下,代言人的专业化程度明显地影响了大学生组的控制性加工,但与各组被试的自动化加工都关系不大。这些研究发现为广告策略的制定带来了一些新的启示。 相似文献
142.
The Role of Character Strengths and Importance of Family on Mexican American College Students' Career Decision Self‐Efficacy 下载免费PDF全文
Javier Cavazos Vela Gregory Scott Sparrow James F. Whittenberg Basilio Rodriguez 《Journal of Employment Counseling》2018,55(1):16-26
This study examined how character strengths and the importance of family influenced Mexican American college students' (N = 129) career decision self‐efficacy. Findings from a multiple regression analysis indicated that psychological grit and curiosity were significant predictors of career decision self‐efficacy. The authors discuss the importance of these findings and provide recommendations for future research. 相似文献
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谊研宛采用工作压力源量表、压力反应量表以及积极心理资本问卷对天津市某企业230名员工进行了调查。分析了心理资本与工作压力源和压力反应的关系及其作用机制。结果发现:(1)工作压力源对压力反应有显著的正向预洲作用;(2)心理资本对压力反应有显著的负向预测作用;(3)心理资本在工作压力源与压力反应之间起部分中介作用而不是调节作用,其中中介效应占总效应的比例为16%;(4)心理资本在各种工作压力源与压力反应问均起到中介作用,中介效应和直接效应的比值介于17.4%-26.1%之间。 相似文献
145.
Children's development is assumed to be closely related to their attachment security and their personality. The authors’ aim was to examine the joint contribution of attachment security and personality traits to children's adjustment by examining diverse children's outcomes (emotional symptoms, social functioning, and behavioral problems) and using various perspectives (children, parents, and teachers). The sample comprised 247 8–12-year-old children from low socioeconomic status neighborhoods. Personality and attachment contribute to the different domains of adjustment. In cases of moderation, attachment security moderates the implications of personality traits on children's adjustment. The findings highlight the contribution of positive personality tendencies in playing down the difficulties of insecurely attached children. 相似文献
146.
Primiparous American women (N = 140) were questioned during their third trimester concerning their choice of sex of offspring and their willingness to use sex preselection techniques (if available). Eighty-two women expressed no preference for sex of offspring; of the remaining 58, 33 chose girls and 25 chose boys. Of the 26 women who indicated they would have used preselection technology, 13 chose boys and 13 chose girls. Fifty-three percent of the sample indicated they would not have used preselection techniques; 29% were undecided. These results were at variance with earlier studies that indicated a consistent choice of male firstborns, especially in nonpregnant samples. The discrepancy is discussed in terms of a move from boy preference to no preference and a gradual weakening of societal bias against women. 相似文献
147.
Félix Neto 《The Journal of psychology》2013,147(7):667-679
Saudade is a psychological reaction to the absence of significant others and familiar places. This investigation examined differences in saudade in a sample of 227 Portuguese adults without migratory experience, and 202 Portuguese migrants living in Switzerland. Within the migrant group, the relation between saudade and acculturation and adaptation factors was also examined. Results indicate that migrants experienced higher levels of saudade than did non-migrants. Length of residence abroad influenced the level of saudade: the longer the time spent abroad the less saudade was felt. Acculturation and adaptation factors accounted for 44% of the explained variance in saudade. Among acculturation factors, higher Portuguese proficiency and separation, and lower assimilation predicted more saudade. Among the adaptation factors, higher sociocultural adaptation problems and lower migration satisfaction also predicted higher saudade. It is hoped that investigation on saudade continues, and suggestions are made for further research. 相似文献
148.
Claude M. J. Braun Georgette Goupil Josette Giroux Yves Chagnon 《The Journal of psychology》2013,147(6):529-542
Questionnaires concerning attitudes toward use of microcomputers at home, in school, and at video arcades were administered to 879 high school students. Direct observations of adolescent proxemics and sex differences, and of various parameters of video games in 18 video arcades were made. A thorough and representative content analysis of sex bias of microcomputer software advertising brochures was carried out. Results supported previous findings of overrepresentation of masculine culture in the adolescent world of microcomputers, particularly regarding video games. Various types of computer-related activity were not related to socioeconomic class of the parents or to academic grades except for use of home microcomputers, which was mildly positively related to socioeconomic class (r = .124, p < .001). Nearly half the activity in the arcades was strictly solitary. None of the arcade video games allowed for cooperative play. Most allowed only for sequential competition (86%) or simultaneous competition (7%); as many as 7% did not provide a display of the scores for a second player. 相似文献
149.
150.
Zvia Breznitz 《The Journal of psychology》2013,147(5):491-500
This study investigated the impact of prompting to achieve a faster reading rate on the reading performance of 100 Israeli first-grade students from lower- and middle-class backgrounds. In both groups, reading comprehension and decoding skills improved under the fast-pace condition. However, the children from lower socioeconomic backgrounds showed the greatest degree of overall improvement. Having scored significantly lower at self-pace, disadvantaged pupils nearly attained the level demonstrated by advantaged children when reading at the faster pace. The enhanced reading skills exhibited under accelerated speed are explained. 相似文献