The effect of product type on value linkages in the means‐end chain: implications for theory and method

Means‐end chain (MEC) theory proposes that consumer motivation can only be understood in terms of the hierarchical linkages between attributes, consequences and values. Other researchers have suggested a much more immediate impact of values on motivation. Seeking to explain these conflicting views, this research suggests and empirically tests the proposition that the role of values in consumer motivation differs by product type and also tests that the linkages are not affected by individual differences in the need for cognition. A sample of 191 consumers indicated their motivation to consume utilitarian and non‐utilitarian products using an adapted association pattern matrix technique. Responses were analysed using mixed‐design ANOVAs with planned comparisons. Results indicate significant differences related to product type in the role of values in consumer motivation. Limitations, implications for MEC theory and future research are discussed. Copyright © 2004 Henry Stewart Publications Ltd.     

小学生应用题表征的类型和特点

以124名小学六年级学生为被试。采用应用题解决问卷考查了我国小学生应用题表征的类型和特点。结果表明小学生应用题的表征方式有复述内容、图式表征、图片表征、直译表征、语义结构分析等;成功解题者和不成功解题者对各种表征方式的使用次数上没有显着差异;成功解题者和不成功解题者在各种表征方式下的解题成绩有显着差异,成功解题者在图式表征、直译表征和语义结构分析表征下的成绩显着优于不成功解题者。     

The cross‐cultural generalizability of personality types: a Philippine study

Research on personality types was extended to a non‐Western culture, the Philippines. In two large samples of Filipino college students, cluster analyses of self‐rated trait adjectives revealed interpretable three‐cluster solutions (i.e. types) for each gender. The types differed on indigenous measures of ego resiliency and ego control and exhibited sensible configurations of Big Five traits, indigenous Filipino traits, and behavioural indicators. Most types were interpretable in terms of the concepts of ego resiliency and ego control of Block and Block ( 1980 ) and resembled types identified in other cultures. Two of three male and female types were fairly comparable and some types replicated across data sets. The results provided some support for the cross‐cultural comparability of personality types and for typological research in general. Copyright © 2005 John Wiley & Sons, Ltd.     

Products of Classes of Residuated Structures

The central result of this paper provides a simple equational basis for the join, IRLLG, of the variety LG of lattice-ordered groups (-groups) and the variety IRL of integral residuated lattices. It follows from known facts in universal algebra that IRLLG=IRL×LG. In the process of deriving our result, we will obtain simple axiomatic bases for other products of classes of residuated structures, including the class IRL×_s LG, consisting of all semi-direct products of members of IRL by members of LG. We conclude the paper by presenting a general method for constructing such semi-direct products, including wreath products.     

Testing indirect effect with a complete or incomplete dichotomous mediator

Past methodological research on mediation analysis mainly focused on situations where all variables were complete and continuous. When issues of categorical data occur combined with missing data, more methodological considerations are involved. Specifically, appropriate decisions need to be made on estimation methods of the indirect effects and on confidence intervals for testing the indirect effects with accommodations of missing data. We compare strategies that address these issues based on a model with a dichotomous mediator, aiming to provide guidelines for researchers facing such challenges in practice.     

Relating Quine's NF to Feferman's EM

We show that, if non-uniform impredicative stratified comprehension is assumed, Feferman's theories of explicit mathematics are consistent with a strong power type axiom. This result answers a problem, raised by Jäger. The proof relies upon an interpretation into Quine's set theory NF with urelements.     

The five functions of psychological type

From the mid‐1930s to the end of his life, Jung complained that most readers misunderstood the main point of his book Psychological Types. He viewed being a type as one‐sided and problematic for a variety of reasons. His symbol‐based solution to the ‘type problem’ involved developing a transcendent function to become the new dominant function of consciousness. However, this function has not featured in the popular use of his typology and Isabel Briggs Myers believed that the one‐sidedness of Jung's eight types could be balanced by the auxiliary function. This has led to the transcendent function being widely ignored, and to a developmental philosophy that encourages a degree of one‐sidedness. This divergence of popular type theory and analytical psychology is the result of various factors, such as Jung describing typology as containing four functions, and a letter in 1950 where Jung apparently supported Myers’ version of type theory. This hinders the application of analytical psychology to normal psychology, and particularly individual and cultural development. If we refer to Jung's typology as containing five functions not four, this more accurately represents both the content of the book Psychological Types and the primary value Jung saw in typology.     

叠音品牌名称对消费者知觉和偏好的影响

品牌名称是重要的品牌资产,在传递品牌价值、构建品牌形象和凸显品牌特征的过程中起到关键作用。以往研究发现,品牌名称的语义特征和语音特征都会对消费者知觉和偏好产生影响,但少有研究考察品牌名称语音特征中叠音的作用。本研究将从婴儿图式的角度,基于刻板印象内容模型,通过4个实验考察叠音品牌名称对消费者知觉和偏好的影响,并检验元音特征和产品类型的调节作用。研究结果表明:(1)与非叠音品牌名称相比,叠音品牌名称会让消费者觉得该品牌更像婴儿,进而感觉该品牌更加温暖,但是能力更低。(2)叠音对于消费者温暖知觉的影响受到元音特征的调节。当品牌名称中含有前元音时,叠音对于温暖知觉的影响会削弱。(3)叠音对于消费者偏好的影响受到产品类型的调节。对于享乐型产品,消费者更偏好叠音品牌名称;对于实用型产品,消费者更偏好非叠音品牌名称。本文为品牌名称的设计提供了指导,同时也丰富了婴儿图式和刻板印象内容模型的理论内涵。     

Can Power be Humanized? The Notions of Elite and Legitimation in István Bibó's Political Philosophy

Istvan Bibó was the clandestine politological authority during the late Kadar period, and was rediscovered after the fall of communism. The essay examines and reconstructs the notions of elite and legitimation in Bibó's political philosophy. As a young thinker he confronted the value crisis between the two world wars. He was influenced by Oswald Spengler's and Ortega y Gasset's theories of elites. The essay analyses the similarities and differences in their views. In Bibó's conceptual world, the theory of elites is connected with the issue of legitimation, because in his opinion the crisis of elites always results in a crisis of legitimation. Bibó's analysis of elites, their social responsibilities as well as the types of legitimization are highly instructive for us since they help us rethink our conceptions of the social roles of elites and political legitimation under conditions of globalisation.