Cyclist strategies and behaviour at intersections. Conscious and un-conscious strategies regarding positioning

Severe and even fatal accidents between cyclists and motor vehicles commonly occur at intersections. Many of these accidents occur with right-turning vehicles, with drivers not observing an adjacent cyclist. Few structured investigations exist regarding the interaction between cyclist and motor vehicle, and factors in need of study are how infrastructure and vehicle properties affect human decision-making and cycling behaviour. Therefore, a bicycle simulator study was performed, where vehicle type, presence of lane markings and lane width were systematically varied in a scenario with a cyclist approaching a vehicle from behind, at a signalized city intersection. 33 participants cycled through 8 intersection variants each. Data on cycling trajectories, stopping points and speed was coupled with survey data from the participants, and semantically categorized verbal responses to questions regarding strategy for choice of stopping point. Results show that all three factors (vehicle type, lane markings and available vehicle-adjacent space) significantly affects cyclists’ behaviour and conscious strategies. Participants were more cautious in the presence of a truck than a car, reflected in choice of position when cycling and stopping, and in explicit verbalisations regarding perilous aspects of the situation and their conscious and strategic choice of positioning. Available lateral space also affected stop positions and feeling of safety (expressed verbally). Presence of bicycle lane markings made the cyclists inclined to continue into the space to the right of the vehicle. This was revealed by their positioning and speed, and also apparent in the verbal expressions, especially the positive remarks on the situation and conditions. However, the perceived comfort with lane markings present was actually lower than when they were missing. Cyclist type (slow, moderate, or fast) matters with the self-reported faster cyclists being more prone to stop to the right than the slower one.     

字幕与产品卷入度对视频广告加工的影响：来自眼动的证据

本研究采用眼动技术,通过2×2混合实验设计,探讨字幕与产品卷入度对视频广告在线加工的影响。结果发现,有字幕广告比无字幕广告产生了更多的回视次数和总注视时间;在观看广告时,高卷入度产品比低卷入度产品产生更多的回视次数、总注视时间和注视次数。更为重要的是,字幕和产品卷入度的交互作用显著：当广告中的产品卷入度高时,有字幕的产品比无字幕的产品产生更多的回视次数和总注视时间;当广告中的产品卷入度低时,两者没有显著的差异。结果表明,字幕影响视频广告的加工,但是这种影响受到产品卷入度的调节,只有高卷入度产品广告的加工受到字幕的影响,结果支持了精细加工可能性模型。     

人名发音与脸型的跨模态映射效应

摘要:本文基于无意义词与简单几何体之间的跨模态映射效应,来研究社会知觉中人名发音与脸型的关系。本研究控制了人名发音的唇形和人物面孔的轮廓,通过简单匹配范式来考察人名发音与面孔之间是否存在跨模态映射效应。结果发现：被试将圆唇人名与圆面孔匹配、扁唇人名与尖面孔匹配的概率,均显著大于随机水平。该结果说明了人名发音和脸型之间存在跨模态映射效应,这不仅拓宽了声音-形状跨模态映射的研究范围,对于人们取名字方面具有一定的指导意义。     

The Ethics of Type 1 Diabetes Prediction and Prevention Research

There are approximately one million cases oftype 1 diabetes in the US, and the incidenceis increasing worldwide. Given that two-thirdsof cases present in childhood, it is criticalthat prediction and prevention research involvechildren. In this article, I examine whethercurrent research methodologies conform to theethical guidelines enumerated by the NationalCommission for the Protection of Human Subjectsof Biomedical and Behavioral Research, andadopted into the federal regulations thatprotect research subjects. I then offer twopolicy recommendations to help researchersdesign studies that conform to these ethicalrequirements.     

Future directions in engineering ethics research: microethics, macroethics and the role of professional societies

Three frames of reference for engineering ethics are discussed—individual, professional and social—which can be further broken down into “microethics” concerned with individuals and the internal relations of the engineering profession and “macroethics” referring to the collective social responsibility of the engineering profession and to societal decisions about technology. Few attempts have been made at integrating microethical and macroethical approaches to engineering ethics. The approach suggested here is to focus on the role of professional engineering societies in linking individual and professional ethics and in linking professional and social ethics. A research program is outlined using ethics support as an example of the former, and the issuance of position statements on product liability as an example of the latter. An earlier version of this paper was presented at the International Symposium on Technology and Society 2000 (ISTAS 2000), Rome, Italy, 7 September 2000. Joseph R. Herkert directs a dual-degree program in engineering and humanities/social sciences and is editor of Social, Ethical, and Policy Implications of Engineering (Wiley/IEEE Press).     

有“新”同享：共有消费促进对不熟悉产品的选择*

共有消费是多位消费者共同参与并承担开销的一种常见的消费活动。本研究基于风险转移理论, 探究了消费情境(单独消费vs.共有消费)对不熟悉产品偏好的作用机理及边界条件。通过5个实验, 结果发现：相比于单独消费情境下的消费者, 在共有消费情境下的消费者更愿意尝试不熟悉的产品。原因在于共有消费情境会转移消费风险, 使得消费者对不熟悉产品的感知风险降低。但是该效应仅发生于产品风险较低的产品。同时, 当共有消费群体的关系较为疏远时, 该效应会消失甚至逆转。     

潜变量交互效应标准化估计：方法比较与选用策略

标准化估计对模型的解释和效应大小的比较有重要作用。虽然潜变量交互效应的恰当标准化估计公式已经面世超过10年, 国内外都在使用和引用, 但至今未见到关于不同估计方法得到的恰当标准化估计的系统比较。通过模拟实验, 比较了乘积指标法、潜调节结构方程(LMS)、无先验信息和有先验信息的贝叶斯法的潜变量交互效应标准化估计在不同条件下的表现。结果发现, 在正态条件下, LMS和有信息贝叶斯法表现较好; 而在非正态条件下, 乘积指标法比较稳健, 但需要较大的样本(不小于500), 小样本且外生潜变量之间相关很低时可使用无信息贝叶斯法。     

旅游商品多语言包装策略的作用机制和影响效果——基于选择通达模型的视角

多语言包装策略被广泛应用于促进旅游商品的销售。然而, 现有研究仅从消费者感知视角出发, 难以揭示多语言线索的复杂效应。本研究基于选择通达模型, 主要探讨(1)多语言包装策略导致消费者推断旅游商品是针对某类群体(即对比效应)还是广泛模糊的“国际市场” (即同化效应)的作用机制; (2)多语言包装策略对旅游商品购买决策的影响机制。本研究有助于扩展旅游商品和包装语言的相关研究, 为旅游商品营销提供重要参考。