Embedding Logics into Product Logic

We construct a faithful interpretation of ukasiewicz's logic in product logic (both propositional and predicate). Using known facts it follows that the product predicate logic is not recursively axiomatizable.We prove a completeness theorem for product logic extended by a unary connective of Baaz [1]. We show that Gödel's logic is a sublogic of this extended product logic.We also prove NP-completeness of the set of propositional formulas satisfiable in product logic (resp. in Gödel's logic).     

Preservation Theorems Without Continuum Hypothesis

Many results concerning the equivalence between a syntactic form of formulas and a model theoretic conditions are proven directly without using any form of a continuum hypothesis. In particular, it is demonstrated that any reduced product sentence is equivalent to a Horn sentence. Moreover, in any first order language without equality one now has that a reduced product sentence is equivalent to a Horn sentence and any sentence is equivalent to a Boolean combination of Horn sentences.     

Coercion and pragmatic presuppositions

In Category Mistakes, Magidor proposes that sortal restrictions should be viewed as pragmatic presuppositions. This contrasts with recent linguistic theories of successfully resolved category mistakes, e.g. coercions or copredication. It has been argued that for the proper treatment of such examples, sortal restrictions should be expressed by semantic presuppositions since they need to interact with compositional semantics. I explore possible ways in which Magidor’s theory could be extended to explain examples of coercion and copredication. The outcome of the discussion is that incorporation of these facts into Magidor’s pragmatic system might be possible, but ecessitates choices that are far from trivial.     

社会排斥对产品触觉信息偏好的影响及其作用机制

社会排斥的现象在当今社会日益凸显,已成为世界各国探究社会政策和不平等问题的一个重要方向。然而却鲜少有研究从心理机制的角度探讨社会排斥对人们的产品偏好的影响。本文通过1个预实验和4个主实验,系统研究了社会排斥如何影响个体对不同触感产品的偏好,并探讨了其内在影响机制。实验结果发现在经历社会排斥(相较于社会接纳)之后,个体更偏好触感柔软的产品,消极心理体验是其内在驱动机制,并且该作用机制被归属感的重要性所调节。当归属感被认为很重要时,个体在经历社会排斥后对柔软触感产品的偏好以及消极心理体验的中介作用会被强化,而当归属感被认为不重要时,以上效应会被削弱。本文还对研究结论的理论贡献和实践应用进行了深入讨论。     

类同一性:道德产生的主体基础

人最早的存在形态是类存在形态,人的类同一性是道德产生的主体基础,类自然同一性是道德产生的主体自然基础,类社会同一性是道德产生的主体社会基础。     

消费行为研究中的联合分析法

联合分析(Conjoint Analysis)是一种定量的研究消费者选择偏好的方法。虽然从它诞生到现在只有40年的历史,但它对消费者行为学的影响很大,它的发展更是日新月异。文章首先介绍了联合分析的基本概念,然后重点阐述了联合分析的原理、步骤和发展历程,最后对联合分析的发展方向作了一个简要概括。     

形状-性别内隐联结及其对消费者形状偏好的影响

本文探讨了形状与性别之间的内隐联结及其对消费者形状偏好的影响。通过4个实验, 作者发现形状与性别之间存在内隐联结, 即圆润的形状与女性更相关, 而有棱角的形状与男性更相关。这一内隐联结被拓展到品牌感知上, 导致品牌的性别形象影响消费者对圆形或棱角形产品的偏好, 而感知匹配度在其中起中介作用。这些研究发现进一步丰富了现有关于形状偏好以及形状象征意义的文献, 并对视觉营销中的形状设计提供了重要的实践指导。     

How identity related goals moderate the role of attributes in product evaluation

This research examines how identity related goals influence product evaluation. It is proposed that products are evaluated based on an attribute level to fulfill an identity related goal. Further, the positive relationship between an attribute level and product evaluation is strengthened by goal activation (the degree to which a goal occupies a consumer's thinking) and goal‐product fit (the extent to which consumers think a product is related to a particular goal). Results of three experimental studies support the above propositions. The research makes contributions in that it identifies two moderators, that is, goal activation and goal‐product fit, in the relationship between attributes ability and product evaluation. First, identity‐related goals are higher order and likely to have higher priority for consumers. However, results in this paper show that it still needs to be activated before it can exert an influence on attribute importance. Specifically, when an identity related goal (e.g., one supportive of the fair trade goal) is activated, it takes over a lower‐order goal (e.g., seek for a good taste or a good priced coffee in this case). As goal activation increases, relevant attributes become more important, and the positive relationship between an attribute level and product evaluation strengthens. Second, this paper introduces a new construct of goal‐product fit into identity‐related goals and product evaluation literature. The results of study three suggest that when goal‐product fit becomes stronger, the relevant attribute that can fulfill the goal becomes more important in the overall product evaluation.     

工作记忆对知觉类别学习的影响:问题与构想

人们学习将感知到的客体按照不同的标准或规则分类存储,即类别学习。而工作记忆作为多种认知加工的基础,对类别学习具有重要作用。基于已有研究,分别梳理了言语工作记忆和视空工作记忆对基于规则和信息整合类别结构的影响。目前,执行功能是否影响内隐类别学习系统、工作记忆负荷对内隐外显类别学习系统的影响是否一致还存在争议。此外,工作记忆影响知觉类别学习的认知加工阶段尚不清晰。未来的研究还需明确工作记忆负荷对内隐和外显类别学习的影响,进一步验证工作记忆影响类别学习的认知加工阶段假设的合理性。