品牌负面事件的溢出效应及影响因素述评

文章通过对品牌负面事件溢出效应文献的系统梳理,提出了目前研究主要从品牌组合或品牌联盟内部、竞争品牌或品类、品牌原产国及该国其他品牌三个视角出发展开,并据此详细解读了基于这三种视角的溢出效应的影响因素。文章还进一步对溢出效应的产生机制以及应对策略相关文献加以述评,进而提出未来研究的发展方向。     

Predicting Romantic Interest at Zero Acquaintance: Evidence of Sex Differences in Trait Perception but Not in Predictors of Interest

We evaluated five competing hypotheses about what predicts romantic interest. Through a half‐block quasi‐experimental design, a large sample of young adults (i.e. responders; n = 335) viewed videos of opposite‐sex persons (i.e. targets) talking about themselves, and responders rated the targets' traits and their romantic interest in the target. We tested whether similarity, dissimilarity or overall trait levels on mate value, physical attractiveness, life history strategy and the Big Five personality factors predicted romantic interest at zero acquaintance and whether sex acted as a moderator. We tested the responders' individual perception of the targets' traits, in addition to the targets' own self‐reported trait levels and a consensus rating of the targets made by the responders. We used polynomial regression with response surface analysis within multilevel modelling to test support for each of the hypotheses. Results suggest a large sex difference in trait perception; when women rated men, they agreed in their perception more often than when men rated women. However, as a predictor of romantic interest, there were no sex differences. Only the responders' perception of the targets' physical attractiveness predicted romantic interest; specifically, responders' who rated the targets' physical attractiveness as higher than themselves reported more romantic interest. Copyright © 2017 European Association of Personality Psychology     

The what,how much,and when of study strategies: comparing intended versus actual study behaviour

The study behaviours of students can be assessed from several perspectives, such as what study strategies are used, the total number of hours of study, and the distribution of studying over time. Here, we present the results of a survey study that considered each of these perspectives by asking students to report the what, how much, and when of their study behaviours over the course of a semester. As important, to better understand students’ use of study strategies, we also had students report at the beginning of the semester how they intended to study and their beliefs about the effectiveness of a variety of common strategies. Our results indicate that during the semester, students rely on relatively ineffective strategies and mass their studying the day or two before an exam. However, students intended to begin studying earlier and to use a mix of effective and ineffective study habits. Despite their use of some ineffective strategies, they did have a relatively accurate assessment of which strategies were less versus more effective. Taken together, our results suggest that students have some excellent intentions but may falter because massing study the evening before an exam limits their use of more effective study strategies.     

The effects of implementation intention strategies on prospective memory cue encoding

Implementation intentions, which include a structured verbal statement and mental imagery, improve prospective memory performance (i.e. remembering to execute delayed intentions). To investigate whether, and how, implementation intention strategies affect encoding processes we had participants complete a thought probe procedure immediately after forming the intention to remember to press Q when seeing fruit words. In Experiment 1, an implementation intention verbal statement (relative to control statement) significantly increased generation of high typicality exemplars (apple, banana, orange). In Experiment 2, an implementation intention imagery procedure (relative to control imagery) produced similar outcomes. In Experiment 3, combining the statement and imagery components of the implementation intention (relative to control statement and imagery) demonstrated even more potent effects (e.g. three-fold increase in fruit exemplars generated). In Experiment 4, we tested whether the control statement versus control imagery procedure differentially affected encoding, but these control procedures showed no significant differences. An interesting, unanticipated finding was that there was significantly less mind wandering in the implementation intention conditions relative to the control conditions. The current experiments provide novel information on the processes operating during intention encoding, and support the classic view that implementation intentions increase the encoding of specific retrieval cues.     

Information search and mental representation in risky decision making: The advantages first principle

In three experiments the problem is investigated how people identify early in the decision process those alternatives that are worthwhile to be examined in more detail. We assume that decision makers employ the Advantages first Principle: They first search for information about positive outcomes and then focus their information search (e.g., for negative consequences or for risk defusing operators) on those alternatives that appear attractive after this initial evaluation. In Experiment 1 (120 participants), initial information about consequences was varied for eight alternatives (no information, positive consequences, negative, or mixed for four alternatives). In all conditions, the great majority of participants followed both aspects of the Advantages first Principle. In Experiment 2, 60 participants decided in two quasi‐realistic scenarios with two alternatives each. Initial information was presented so that one alternative had better positive consequences, worse negative consequences, or both. In all conditions, more information was searched for in the initially better alternative. In Experiment 3 (20 participants) the Advantages first Principle was not only confirmed for a scenario but also for choices in traditional gambling tasks with two and eight alternatives, respectively. Participants could win or lose real money. Copyright © 2010 John Wiley & Sons, Ltd.     

不同心理弹性者的日常情绪特征:结合体验采样研究的证据

结合体验采样法和问卷法,分别考察了从252名上海高校大学生中甄别出的100名高、中、低心理弹性者在日常情绪状态和情绪复杂性、情绪调节方式上的差异态势。结果发现,不同心理弹性大学生:(1)在日常情绪状态上存在差异。高心理弹性组积极情绪的总分、强度和频率都显著高于低弹性组;高心理弹性组的积极情绪在日常情绪构成中所占的比重显著大于中、低弹性组。(2)在情绪复杂性的4个维度有不一致的表现。高心理弹性组拥有更高的积极情绪细腻度,3组在其他维度上没有发现差异。(3)积极情绪调节中,高心理弹性组多采用宣泄而少用抑制策略;消极情绪调节中,低心理弹性组多采用认知重视调节。这提示,积极情绪是与个体适应发展密切相关的内部因素,也是促进心理弹性发展的重要资源,个体对积极情绪的体验和觉察对心理弹性有重要影响。针对情绪觉察与调节的指导训练有望提升个体心理弹性。     

Analyzing behavior implied by EWA learning: An emphasis on distinguishing reinforcement from belief learning

An important issue in the field of learning is to what extent one can distinguish between behavior resulting from either belief or reinforcement learning. Previous research suggests that it is difficult or even impossible to distinguish belief from reinforcement learning: belief and reinforcement models often fit the empirical data equally well. However, previous research has been confined to specific games in specific settings. In the present study we derive predictions for behavior in games using the EWA learning model (e.g., Camerer & Ho, 1999), a model that includes belief learning and a specific type of reinforcement learning as special cases. We conclude that belief and reinforcement learning can be distinguished, even in 2×2 games. Maximum differentiation in behavior resulting from either belief or reinforcement learning is obtained in games with pure Nash equilibria with negative payoffs and at least one other strategy combination with only positive payoffs. Our results help researchers to identify games in which belief and reinforcement learning can be discerned easily.     

小学3～6年级儿童数运算策略的获得及策略应用无效性

研究采用实验室实验和心理测验的方法,选取小学3～6年级的120名儿童为被试,探讨了数运算过程中策略应用无效性是否存在以及儿童策略获得与发展的基本过程。结果发现:(1)在数运算的解题过程中存在策略应用无效性这一阶段;(2)儿童的认知成绩在策略学习前后基本上呈现为一种先下降后上升然后再下降的曲折模式,而不是简单的线性增长;(3)策略获得的过程包括策略探索、策略领会的初步运用和策略使用的退化三个阶段。     

常染色体显性多囊肾手术治疗的临床决策

多囊肾去顶减压术是目前治疗常染色体显性多囊肾的主要手术方式。为了探讨多囊肾去顶减压术的临床效果,本文对81例常染色体显性多囊肾患者进行研究,分析其术后肾功能和症状改善情况。本文旨在客观评价多囊肾去顶减压术,并指出选择适当的手术时机是获得满意疗效的关键,为临床决策提供了依据。