Do Online Comments Influence the Public's Attitudes Toward an Organization? Effects of Online Comments Based on Individuals’ Prior Attitudes

The authors investigated the effects of reading different types of online comments about a company on people's attitude change based on individual's prior attitude toward the company. Based on Social Judgment Theory, several hypotheses were tested. The results showed that the effects of online comments interact with individuals’ prior attitudes toward a corporation. People with a strong negative attitude toward a corporation were less influenced by other's online comments than people with a neutral attitude in general. However, people with a prior negative attitude were more affected by refutational two-sided comments than one-sided comments. The results suggest that the effects of user generated content should be studied in a holistic manner, not only by investigating the effects of online content itself, but also by examining how others’ responses to the content shape or change individuals’ attitudes based on their prior attitudes.     

中介效应的点估计和区间估计:乘积分布法、非参数Bootstrap和MCMC法

针对中介效应ab的抽样分布往往不是正态分布的问题,学者近年提出了三类无需对ab的抽样分布进行任何限制且适用于中、小样本的方法,包括乘积分布法、非参数Bootstrap和马尔科夫链蒙特卡罗(MCMC)方法.采用模拟技术比较了三类方法在中介效应分析中的表现.结果发现:1)有先验信息的MCMC方法的ab点估计最准确;2)有先验信息的MCMC方法的统计功效最高,但付出了低估第Ⅰ类错误率的代价,偏差校正的非参数百分位Bootstrap方法的统计功效其次,但付出了高估第Ⅰ类错误率的代价;3)有先验信息的MCMC方法的中介效应区间估计最准确.结果表明,当有先验信息时,推荐使用有先验信息的MCMC方法;当先验信息不可得时,推荐使用偏差校正的非参数百分位Bootstrap方法.     

Bayes factors: Prior sensitivity and model generalizability

Model selection is a central issue in mathematical psychology. One useful criterion for model selection is generalizability; that is, the chosen model should yield the best predictions for future data. Some researchers in psychology have proposed that the Bayes factor can be used for assessing model generalizability. An alternative method, known as the generalization criterion, has also been proposed for the same purpose. We argue that these two methods address different levels of model generalizability (local and global), and will often produce divergent conclusions. We illustrate this divergence by applying the Bayes factor and the generalization criterion to a comparison of retention functions. The application of alternative model selection criteria will also be demonstrated within the framework of model generalizability.     

动态重复决策中先前结果对风险偏好的影响

在没有轮次限制的轮盘赌任务中考察了先前一轮及多轮的决策结果对后续决策风险偏好的影响模式, 结果表明：(1)无论盈亏, 前一轮获益或损失的程度越大后一轮的风险偏好越大; (2)先前获益后, 接下来的下注投入的金额小于先前一轮的获益金额, 先前损失后, 接下来的下注的潜在获益金额大于先前一轮的损失金额。实验结果定量地验证和拓展了私房钱效应(house money effect)和保本效应(break even effect), 在此基础上归纳出了动态重复决策中“决策前景与先前结果合并后规避损失”的决策标准, 即当决策情景具有重复性且可以自由制定决策方案时, 决策的标准是使得先前一次的获益(或损失)与下一次决策的潜在损失(或获益)合并后可以规避损失。实验结果还表明决策者仅合并最近一次的先前结果而不会合并先前连续获益或损失的结果。     

多媒体学习中的图文整合:同步化线索和学习者经验的作用

多媒体学习中线索和经验可能在学习过程和效果上具有重要作用。研究控制线索与解说呈现的时间同步性,选取高、低经验大学生被试,采用SMI RED 250记录眼动,探讨同步化线索和经验对多媒体学习过程和效果的影响。结果发现:同步线索条件下测验成绩比非同步线索更高,感知难度更低,对线索区的总注视时间、首次注视时间更长,进入线索区次数和线索区注视点个数更多;高经验者测验成绩比低经验者更好,感知难度更低,但在注视加工上二者没有差异;线索和经验交互作用不显著。结论认为:同步线索更有利于图文整合,降低感知难度,促进注视加工,提高学习成绩;高经验者的经验优势表现在学习效果和主观难度感知上,而非注视加工;同步线索没有弥补低经验者的劣势。     

跨通道的优先登录现象

优先登录现象是指注意所投向的客体或通道能够更快地进入我们的意识之中,是注意的一个重要时间特性。本文首先介绍了三种主要的研究方法（时序判断范式、同步判断范式和线运动错觉范式）,并比较了三者之间的差异。然后,回顾了跨通道优先登录现象的研究历史,根据围绕优先登录现象的历史争论,归纳出各种影响优先登录效应的因素（包括眼动、刺激的相对强度、刺激的相对空间位置和反应偏向）。最后,对未来跨通道优先登录的研究进行了展望。     

Bayesian model selection of informative hypotheses for repeated measurements

When analyzing repeated measurements data, researchers often have expectations about the relations between the measurement means. The expectations can often be formalized using equality and inequality constraints between (i) the measurement means over time, (ii) the measurement means between groups, (iii) the means adjusted for time-invariant covariates, and (iv) the means adjusted for time-varying covariates. The result is a set of informative hypotheses. In this paper, the Bayes factor is used to determine which hypothesis receives most support from the data. A pivotal element in the Bayesian framework is the specification of the prior. To avoid subjective prior specification, training data in combination with restrictions on the measurement means are used to obtain so-called constrained posterior priors. A simulation study and an empirical example from developmental psychology show that this prior results in Bayes factors with desirable properties.     

Effect of residence and size asymmetries upon the agonistic interactions between juvenile white‐seabream (Diplodus sargus cadenati de la Paz,Bauchot and Daget, 1974)

The behavioural patterns of juvenile white‐seabream suggest that asymmetry in residence is an important factor governing the outcome of contest between individuals of this species. Asymmetries due to resident status had strong effects on agonistic behaviour, with asymmetries in body sizes producing weaker effects. Resident fish won all the combats against intruders of lower or similar length. However, when the intruder was larger than the residents (higher than 5% in length and 20% in weight), the percentage of combats won by the residents decreased to 85.7%. There was a significant correlation between fight intensity and size asymmetry in favour of the resident fish. The resident fish was more aggressive and persistent in attacks, and contests were more intense when the size of the intruder was greater. During agonistic interactions, the frontal attacks and lateral displays were more frequent when the intruders were similar or larger than residents. Attacks to the flanks and chases were more frequent in pairs where the intruders were smaller. Aggr. Behav. 25:297–303, 1999. © 1999 Wiley‐Liss, Inc.     

Intruding male red swamp crayfish,Procambarus clarkii,immediately dominate members of established communities of smaller,mixed-sex conspecifics

The effects of competing asymmetries (intruder size advantage vs. prior residence) on dominance relationships were investigated in a laboratory setting. Sexually mature (Form I) male red swamp crayfish, 25%-27% larger than the average member of several mixedsex communities of 20-25 sexually mature conspecifics, individually intruded upon these communities on successive days. Each community was invaded once a day, with each of these large intruders invading every community once during the experiment. Five days after the last large intruder invasion, novel intruder group males, approximately the same size as the average community member, individually invaded the same communities, all communities being invaded once during a single day of testing. These novel intruders were used to differentiate the effects of intruder size from those effects of being put into a novel environment. During each intrusion, the frequencies of dominance, submission, aggressive standoffs, and nonaggressive interactions between the intruder and members of the community were recorded. The large intruders on each day immediately and virtually completely dominated all encountered community members, and the large intruders were significantly more dominant than the novel, smaller-sized intruders. The size advantage of the large intruders overwhelmed prior residence in influencing dominance outcomes, even in these well established communities. © 1995 Wiley-Liss, Inc.     

先前知识对初中学生学习家族相似性类别的影响研究

采用特征—主题的类别学习范式,考察了先前知识对初中学生学习具有家族相似性结构人工类别的影响。结果表明:基于先前知识的主题关系对初中学生的类别学习有显著促进;初中学生在基于已有知识的类别学习中更多地获得了知识关联特征的信息,同时也能对机械特征保持敏感。