Reinforcement and attraction specifying the effects of affective states

A multiplicative effect of magnitude and proportion of positive reinforcements on attraction and self-rated feelings was examined. Subjects (N = 270) rated their attraction toward persons associated with one of three reinforcement magnitudes (personality similarity, attitude similarity, and personal evaluations) and one of six proportions of positive reinforcements (.00, .20, .40, .60, .80, and 1.00). Results indicated that the slope of the linear attraction function increased and the Y-intercept decreased with increasing magnitude of reinforcement (p < .05). A similar interaction effect was found on the feelings of the subjects (N = 90) in another experiment. The results were interpreted as added support for Byrne's reinforcement-affect model of interpersonal attraction.     

The effect of physical appearance on the judgment of guilt,interpersonal attraction,and severity of recommended punishment in a simulated jury task

Both an opinion survey and an experimental study were conducted. The survey revealed that substantial majorities of those polled believed (a) that a defendant's character and previous history should influence jurors' decision (79%) and (b) that the defendant's physical appearance should not bias these decisions (93%). The hypothesis, derived from a reinforcement model of interpersonal attraction and previous research on physical appearance, was that attractive defendants would be more positively evaluated than unattractive ones despite the seeming irrelevance of appearance to judicial decisions. The results of a simulated jury task were that physically attractive defendants were evaluated with less certainty of guilt (p < .05), less severe recommended punishment (p < .005), and greater attraction (p < .005), than were unattractive defendants. The importance of independent affective and cognitive components of the attraction process were emphasized.     

The layman's use of trait and behavioral information to predict behavior

This study investigated conditions that determine subjects' preferences for information about another person's traits versus his specific past behavior in order to predict his future behavior. The similarity-dissimilarity between the situation for which past behavior was available and the one to which predictions had to be made strongly influenced the choice of specific behavioral information versus more general trait information. As expected, behavioral information was preferred most when the situation to which behavior had to be predicted was highly similar to the one for which the past behavioral data were available. On the other hand, more general trait information was preferred in predicting to situations that were not directly similar to those for which past behavioral information was available. The effect of the temporal span covered by available information was also explored.     

The reduction of attack instigated aggression

Thirty subjects competed with an opponent in a reaction time task to avoid receiving shock. The opponent initially set only the highest possible intensity shock for the subjects. The opponent then adopted one of three strategies to reduce the intensity of shocks set by the subjects. In one condition the opponent set shock intensities which matched those set by the subject. In a second condition the opponent set shocks which were not contingent upon those set by the subject but which were identical to those set by the opponent who matched the subject's settings. The opponent in the third condition suddenly reduced the intensity of his settings and chose only the least intense possible shock for the subject. All three conditions resulted in reduced aggression. This decrement was greatest and most rapid among those subjects who were exposed to a precipitous decrease in the intensity of attack.     

Situation-specific variables as determinants of perceived environmental aesthetic quality and perceived crowdedness

It was hypothesized that relevant situation-specific variables may act along with objective physical conditions to determine environmental perception, and that the exclusive use of the physical level of an environmental stimulus to predict behavior may, therefore, be inadequate. A 2 × 4 between-subjects design was employed in which an attitudinally similar or dissimilar confederate interacted with a subject at one of four distances. As hypothesized, subjects who interacted with a similar confederate judged the environment to be of higher aesthetic quality, perceived themselves to be less crowded, and felt affectively more positive than subjects who interacted with a dissimilar other. The results were also interpreted as supporting the utility of the Byrne-Clore (1970) reinforcementaffect model of evaluative responses as a means of predicting environmental perception and the behavioral response to environmental stimuli.     

The effect of combined arousal states on attitude change

An experiment was devised in which subjects either were given a choice or were given no choice to listen to a counter-attitudinal communication. For half the subjects (Interrupt condition) the tape of the communication broke during the concluding sentence of the speech. The other half of the subjects (No Interrupt condition) heard the speech in its entirety. A recall measure indicated that subjects in the Interrupt condition recalled significantly more arguments made in the communication than subjects who heard the complete speech. This was interpreted as being a Zeigarnik effect caused by arousal created by the interruption. The choice manipulation should have created dissonance and motivated attitude change. Consistent with dissonance theory, measures of attitude change showed that greater attitude change toward the position of the speech occurred in the Choice condition than in the No Choice condition. In addition, an interaction in which significantly greater change occurred in the Choice-Interrupt condition than any of the other conditions was obtained. Since both the choice and interruption manipulations were hypothesized to be arousing, it was speculated that, in the Choice-Interrupt condition, the arousal created by the cognitive inconsistency and by the interrupted task may have combined to yield the increased attitude change. The conditions under which arousal states might combine were discussed.     

Informational cues and attributions based on role behavior

A recent experiment by Messick and Reeder (Journal of Experimental Social Psychology, 1972, 18, 482–491) attempted to extend Jones, Davis, and Gergen's (Journal of Abnormal and Social Psychology, 1961, 63, 302–310) classic finding that out-of-role behavior.is more informative for person perception than in-role behavior. It is argued, however, that this study confounded two variables, role performance and occupation. Evidence is presented that the occupation variable alone could have produced Messick and Reeder's results. Both variables seem to affect attributions. The importance of these findings for relating attribution theory and role theory is discussed.     

Increased conformity to a fellow deviant as a function of prior deviation

A subject was induced to publically report his opinions on a variety of issues. A group of confederates disagreed with the subject; one confederate agreed with him. Thus, the subject deviated from the majority of the group, but received social support from one other individual. Each subject was then paired with one individual from the previous group, and regardless of his pairing, was subjected to a constant amount of conformity pressure from the confederate on a new set of judgments. Deviant subjects conformed more to the confederate who had previously given them social support than they did to a previous majority member. This increased conformity was found in two studies, (1) females judging physical realities and, (2) males reporting their opinions on attitudinal issues. Ratings taken in the second study demonstrated that the deviant subject felt increased liking for and similarity to the confederate who initially provided him with social support, but comparisons between various experimental groups indicated conformity to a confederate was not completely predictable from the subject's liking for that confederate. Instead, conformity was greatest following an experience of deviation from the majority.     

Size of defeat and liking for superior and similar ability competitors

Data are reported supporting the view that a competitor's pronounced superiority in ability can serve the positive function of reducing threat to self-esteem stemming from severe negative comparisons by rendering these comparisons irrelevant. Females of apparently comparable ability, compared their performances on a test said to measure cognitive fluency. A competitor's promotion to a higher level of ability (i.e., being designated as incomparably superior by an outside agent) caused an initially comparable competitor who decisively defeated the subject to be eliminated as a relevant comparison threat and to be liked more than a nonpromoted competitor who only marginally defeated the subject and hence remained comparable. A promoted competitor who marginally defeated the subject and a nonpromoted competitor who decisively defeated the subject were relatively disliked. Perceived ability and threat data together with observer control group findings indicated that this liking pattern was a function of differential comparison threat and not of the competitors' objective stimulus characteristics.     

Components of verbal learning in children: Analysis by selective reminding

Free recall verbal learning by 5- and 8-year-old children was analyzed by selectively reminding them only of items not recalled on the preceding trial (instead of continuing to present the entire list before each recall trial) to show learning by retrieval from long-term storage without presentation. Concurrent analysis of long-term storage, consistent and random retrieval from long-term storage, and recall from short-term storage indicates that, while 5-year-olds showed slower acquisition than 8-year-olds, lower recall by 5-year-olds also was due to less effective retrieval from longterm storage. Repeated retrieval, without any further presentation after an item has been recalled just once, indicates that lower recall by 9-year-old children than by adults also reflects retrieval difficulty, since these children showed storage and retention of almost as many items as adults by eventual spontaneous retrieval without further presentation.