Analysis of the US-preexposure effect in flavor acceptance conditioning

In three experiments, rats received exposure to a sucrose solution followed by conditioning with a neutral flavor as the conditioned stimulus (CS) and sucrose as the unconditioned stimulus (US). In Experiments 1 and 2, some rats were given both the preexposure and the conditioning phases in a highly familiar context (the homecage), whereas other animals received both phases in a novel and distinctive context. In both cases the magnitude of the conditioning effect was reduced by preexposure to the US. Experiment 3 directly assessed the possible role of contextual cues by changing the context between the exposure phase and the conditioning phase but found no loss of the US-preexposure effect in these conditions. These results lend no support to the blocking-by-context account of the US-preexposure effect; alternative interpretations are considered.     

Message sidedness in advertising: the moderating roles of need for cognition and time pressure in persuasion

Persuasion has been extensively researched for decades. Much of this research has focused on different message tactics and their effects on persuasion (e.g., Chang & Chou, 2008; Lafferty, 1999). This research aims to assess whether the persuasion of a specific type of message is influenced by need for cognition (NFC) and time pressure. The 336 undergraduates participated in a 2 (message sidedness: one-sided/two-sided) × 3 (time pressure: low/moderate/high) between-subjects design. Results indicate that two-sided messages tend to elicit more favorable ad attitudes than one-sided messages. As compared with low-NFC individuals, high-NFC individuals are likely to express more favorable ad attitudes, brand attitudes and purchase intention. Moderate time pressure tends to lead to more favorable ad attitudes than low time pressure and high time pressure. In addition, moderate time pressure is likely to elicit more favorable brand attitudes and purchase intentions than high time pressure, but does not elicit more favorable brand attitudes and purchase intentions than low time pressure. Furthermore, when high-NFC individuals are under low or moderate time pressure, two-sided messages are more persuasive than one-sided messages; however, message sidedness does not differentially affect the persuasion when high-NFC individuals are pressed for time. In contrast, one-sided messages are more persuasive than two-sided messages when low-NFC individuals are under low or high time pressure, and two-sided messages are more persuasive than one-sided messages when low-NFC individuals are under moderate time pressure.     

We're Closer than I Thought: Social Network Heterogeneity,Morality, and Political Persuasion

Literature in the area of social networks indicates that increases in perceived social network attitudinal heterogeneity generate increased openness to attitude change. Recent evidence in the area of morality, however, shows that morally based attitudes are particularly resistant to persuasion and can result in the rejection of disagreeing others. Positing that considering morality would reduce network influence, an experiment varied moral cues presented along with a non‐network persuasive message while holding the actual content constant. Results demonstrate that morality and network composition interact to predict persuasion, such that when people are not cued to consider morality increased network heterogeneity predicts increased persuasion, but when identical messages are presented in a way that invokes morality the impact of network heterogeneity disappears or even reverses marginally. This interactive effect was replicated in two very different political issues: gay adoption and nationalized healthcare. Implications for persuasion by morally motivated sources independent of the effects of specific moral arguments are discussed.     

What's in a cue? The role of cue orientation in object displacement tasks

The current study looked at two theoretical proposals explaining toddlers’ abilities to use cue information for recovering a hidden object that had rolled down a ramp behind an occluded screen. These two approaches, the theory of object directed attention and a landmark-based account, make different predictions regarding the efficacy of an obliquely aligned cue to object position. Accordingly, the search by forty 24-month olds, forty-two 30-month olds, and forty-one 36-month olds for a hidden toy that was cued using either a short versus a long cue, or a vertically aligned versus an obliquely aligned cue, were compared. Analyses of search accuracy revealed that children were more successful when faced with short as opposed to long cues, and when using vertical as opposed to oblique cues. These findings support a landmark-based approach, as opposed to an object-directed attention account, and are discussed with reference to their implications for spatial orientation more generally.     

Need for Cognition and false recall

Two experiments investigated whether Need for Cognition (NFC) affected false recall in the Deese-Roediger-McDermott (DRM) paradigm. In the first experiment, participants were presented with DRM lists and given one attempt to recall the items. In the second experiment, participants were presented with DRM lists under full or divided attention and were given three consecutive recall tests. In Experiment 2, high-NFC individuals exhibited increased false recall across successive recall attempts in both the full and divided attention conditions whereas low-NFC individuals did not. Furthermore, high-NFC individuals in the full attention condition exhibited increased levels of true recall across successive tests. These results show that the individual differences in the ways in which individuals process information can affect true and false recall in the DRM task.     

The size coding of responses: The size of switches and the force feedback

We aimed to understand which factors have a functional role in the size coding of responses, either the size of the switches or the force required to trigger each switch. This question is of relevance because it allows a better understanding of processes underlying action coding. In each trial, participants saw a small or large object. Depending on its colour, the participants had to press one of two switches. In the “size” condition, the response device consisted of two switches of different visual size, but both required the same amount of force. In the “force-feedback” condition, the response device consisted in two switches of identical visual size, but one switch required more force than the other. We found a compatibility effect in the “size,” not in the “force-feedback” condition, supporting that the size-coding of responses would be due to the size of the switches.     

情绪Stroop效应：威胁驱动还是反应偏差？

为了考查情绪Stroop效应的产生机制是威胁驱动还是反应偏差,本研究进行了两个实验.实验一用一般负性情绪词语和中性词语作为实验材料,实验二用威胁性的情绪图片和中性图片作为实验材料.每个实验均要求一组被试做按键反应,另一组被试做摇杆反应.结果发现,当实验材料为词语时,未出现情绪Stroop效应;当实验材料为威胁性图片时,无论是趋向性反应方式还是回避性反应方式,都出现了情绪Stroop效应.本研究结果支持威胁驱动机制.     

公众政治参与和地方政府信任的关系:一个有调节的中介模型

研究聚焦政府宣传教育,考察公众政治参与和地方政府信任的关系。对2061名有效被试进行问卷调查并分析。结果发现:(1)政治参与显著正向预测地方政府信任;(2)活动有用性评价在政治参与和地方政府信任间起部分中介作用;(3)宣传教育频率负向调节政治参与和有用性评价的关系以及有用性评价的中介效应。上述结果表明,多渠道提升公众政治参与意识,合理把握政府宣传教育频率是促进地方政府信任提高的可选策略。     

潜变量交互效应标准化估计：方法比较与选用策略

标准化估计对模型的解释和效应大小的比较有重要作用。虽然潜变量交互效应的恰当标准化估计公式已经面世超过10年, 国内外都在使用和引用, 但至今未见到关于不同估计方法得到的恰当标准化估计的系统比较。通过模拟实验, 比较了乘积指标法、潜调节结构方程(LMS)、无先验信息和有先验信息的贝叶斯法的潜变量交互效应标准化估计在不同条件下的表现。结果发现, 在正态条件下, LMS和有信息贝叶斯法表现较好; 而在非正态条件下, 乘积指标法比较稳健, 但需要较大的样本(不小于500), 小样本且外生潜变量之间相关很低时可使用无信息贝叶斯法。