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991.
卷入影响广告理性诉求信息加工效果的眼动研究 总被引:2,自引:0,他引:2
使用眼动技术,考察了卷入的两方面(个人卷入与产品卷入)共同对广告理性诉求信息加工效果的影响。研究发现:(1)随着个人卷入或产品卷入度的提高,被试获得的广告信息显著增加。(2)仅在产品卷入度高时,强说服证据理性诉求广告的品牌信息所获得的加工深度才明显优于弱说服证据者;同时,只有当个人卷入度高时,产品卷入度高的商品信息所获得的加工才明显比产品卷入度低者更为精细。这说明,广告理性诉求方式可能主要适宜于宣传产品卷入度高的商品,且只有当个人卷入度高时才可能更为有效 相似文献
992.
We present five experiments and simulation studies to establish late analogical abstraction as a new psychological phenomenon: Schema abstraction from analogical examples can revive otherwise inert knowledge. We find that comparing two analogous examples of negotiations at recall time promotes retrieving analogical matches stored in memory—a notoriously elusive effect. Another innovation in this research is that we show parallel effects for real-life autobiographical memory (Experiments 1–3) and for a controlled memory set (Experiments 4 and 5). Simulation studies show that a unified model based on schema abstraction can capture backward (retrieval) effects as well as forward (transfer) effects. 相似文献
993.
Skinner described behavior analysis as the field of values and purpose. However, he defined these concepts in terms of a history of reinforcement and failed to specify whether and how human and nonhuman values might differ. Human values have been seen as theoretically central within a number of nonbehavioral traditions in psychology, including humanism and positive psychology. However, these approaches have failed to provide explanations of the behavior-environment relations involved in valuing that might allow prediction and influence with respect to this phenomenon. Modern clinical behavior analysis in the form of acceptance and commitment therapy (ACT), however, succeeds in providing a functional definition of human values that meets this latter criterion. ACT is rooted in behavior analysis and relational frame theory (RFT) and defines values in terms of verbally established motivation. ACT empirical research into values has begun to blossom in recent years, and ACT-RFT researchers are currently investigating the concept at the most basic empirical level as well as in the applied clinical arena, heralding new interest in and insight into values within clinical behavioral psychology. 相似文献
994.
Several personality constructs have been theorised to underlie right‐wing authoritarianism (RWA). In samples from New Zealand and Germany (Ns = 218, 259), we tested whether these constructs can account for specific variance in RWA. In both samples, social conformity and personal need for structure were independent predictors of RWA. In Sample 2, where also openness to experience was measured, social conformity and personal need for structure fully mediated the impact of the higher‐order factor of openness on RWA. Our results contribute to the integration of current approaches to the personality basis of authoritarianism and suggest that two distinct personality processes contribute to RWA: An interpersonal process related to social conformity and an intrapersonal process related to rigid cognitive style. Copyright © 2009 John Wiley & Sons, Ltd. 相似文献
995.
996.
Christian Piller 《Ethical Theory and Moral Practice》2009,12(4):413-428
The fact that we ought to prefer what is comparatively more likely to be good, I argue, does, contrary to consequentialism,
not rest on any evaluative facts. It is, in this sense, a deontological requirement. As such it is the basis of our valuing
those things which are in accordance with it. We value acting (and believing) well, i.e. we value acting (and believing) as
we ought to act (and to believe). In this way, despite the fact that our interest in justification depends on our interest
in truth, we value believing with justification on non-instrumental grounds. A deontological understanding of justification,
thus, solves the Value of Knowledge Problem.
相似文献
Christian PillerEmail: |
997.
在认知活动中,动作经验重新激活影响认知加工。本文综述了动作知识的组织和提取机制、动作经验影响认知活动的理论、动作知识对物体和词汇识别、空间知觉、记忆、注意的影响。未来研究可以从不同类型的动作知识对认知的影响、不同语言中动作词汇的认知机制等方面进行探索。 相似文献
998.
采用类别知识的分类学习模式,选取72名4-6岁幼儿作为被试,对相似性判断和类别判断的知识效应进行实验研究。结果表明:(1)相似性判断和类别判断存在知识效应。(2)相似性判断的知识效应存在显著的年龄差异,类别判断的知识效应不存在显著的年龄差异;5岁是知识学习对幼儿相似性判断产生影响的关键时期。(3)相似性判断知识效应的性别差异不显著,类别判断知识效应的性别差异极其显著,男孩更倾向于依据学习概念所强调的属性进行类别判断。 相似文献
999.
集体问题解决中的知识、惯例和绩效 总被引:1,自引:0,他引:1
在Cohen和Bacdayan发明的两人TTT纸牌游戏的基础上开发了三人TTT游戏,并以此为实验任务,考察了三人集体问题解决活动能否形成惯例,比较了有问题图式组和无问题图式组之间在惯例和绩效上的差异。实验结果表明:(1)三人问题解决能够形成惯例;(2)有图式组的惯例化程度总体上低于无图式组,而其惯例化程度提高的速度则快于后者;(3)无图式组的绩效高于有图式组,但前期差异显著,后期不显著。这些结果将前人基于两人TTT游戏所做的惯例研究进一步拓展到三人情境,证实了三人互动中惯例的生成,为研究涉及更多人互动的真正意义上的组织惯例奠定了基础;阐明了知识,特别是前人在组织惯例研究中所忽视的陈述性知识,对于惯例形成和绩效提升的影响,并揭示了其在组织管理和决策活动中的实际意义。 相似文献
1000.
Yair Neuman 《The International journal of psycho-analysis》2009,90(4):697-712
In this short theoretical paper, I discuss Bion's three relations of love, hate, and knowledge, using Peirce's semiotic theory of relations and Bakhtin's semiotic/philosophical writings. Reading Bion through the prism of these resources allows us to better understand the meaning and ontogenesis of the basic relations and to examine their clinical explanatory value. 相似文献