卷入对名人广告信息加工效果的影响

使用过程分离程序,考察卷入的两方面(个人卷入与产品卷入)共同对名人广告信息加工效果的影响。发现:(1)个人卷入和产品卷入的提高都能促进受众的品牌记忆,但个人卷入的变化主要影响品牌外显记忆成绩,而产品卷入的提高则表现为内隐记忆效果的增强。说明,两者影响的是同一内部过程,但影响方式可能有异。(2)名人广告中的品牌所获得的外显记忆、内隐记忆效果均明显好于使用一般代言人的品牌;代言人类型与个人卷入或产品卷入间不存在明显的交互作用。说明,名人代言人的使用可促进广告信息的加工,且受卷入状态的影响较小。     

From Daemonic Reason to Daemonic Imagination: Plotinus and Marsilio Ficino on the Soul's Tutelary Spirit

This article explores Marsilio Ficino's interpretation of Plotinus's notion of tutelary daemon, as found in Enneads III.4. While Plotinus considered external daemons as philosophically insignificant and described one's personal daemon as the highest part of one's soul, Ficino placed great emphasis on the existence of outer daemonic entities which continuously interact with human beings. As a consequence, for Plotinus the soul's tutelary daemon corresponded to man's capability for intellectual knowledge, that is, to his ability to become emancipated from the material world, which, from a Platonic point of view, was made of appearances. Ficino, by contrast, tends to identify the soul's daemonic power with the faculty which he saw as the gateway for the action of external entities: the imagination. The imagination – like a mirror – reflects and retains images of other levels of life and acts as the surface on which external daemons project the forms of their own imagining. Ficino provides a complex account of the relationships between the soul and various layers of daemonic interventions, in which he combines Plotinus's view on personal daemons with elements coming from later forms of daemonology, such as that of Porphyry, Iamblichus, Synesius and Proclus.     

Locke,Kierkegaard and the Phenomenology of Personal Identity

Abstract

Personal Identity theorists as diverse as Derek Parfit, Marya Schechtman and Galen Strawson have noted that the experiencing subject (the locus of present psychological experience) and the person (a human being with a career/narrative extended across time) are not necessarily coextensive. Accordingly, we can become psychologically alienated from, and fail to experience a sense of identity with, the person we once were or will be. This presents serious problems for Locke’s original account of “sameness of consciousness” constituting personal identity, given the distinctly normative (and indeed eschatological) focus of his discussion. To succeed, the Lockean project needs to identify some phenomenal property of experience that can constitute a sense of identity with the self figured in all moments to which consciousness can be extended. I draw upon key themes in Kierkegaard’s phenomenology of moral imagination to show that Kierkegaard describes a phenomenal quality of experience that unites the experiencing subject with its past and future, regardless of facts about psychological change across time. Yet Kierkegaard’s account is fully normative, recasting affective identification with past/future selves as a moral task rather than something merely psychologically desirable (Schechtman) or utterly contingent (Parfit, Strawson).     

Diagrams: Socrates and Meno's slave

Abstract

When do two mental items belong to the same life? We could be content with the answer ‐just when they have certain volitional qualities in common. An affinity is noted between that theory and Berkeley's early doctrine of the self. Some rivals of the volitional theory invoke a spiritual or physical owner of mental items. They run a risk either of empty formality or of causal superstition. Other rivals postulate a non‐transitive and symmetrical relation in the set of mental items. They must allow in consequence either for joint ownership of one and the same mental item, or for incompatible simultaneous decisions by one and the same person, or for new forms of death. This makes them disquieting. Another rival invokes a transitive and symmetrical relation defined in terms of co‐consciousness. Even that allows for incongruous simultaneities. The volitional theory is free from such disadvantages.     

Standard Scores for the Bay Area Functional Performance Evaluation Task Oriented Assessment

This paper presents normative data for the Bay Area Functional Performance Evaluation Task Oriented Assessment using a sample of 266 patients drawn from five psychiatric in-patient hospitals in Western New York and Canada. Use of the means, standard deviations and standard scores is discussed and related to treatment planning.     

Creencias de los profesores y estrés docente en función de la experiencia profesional

Resumen

Se investigó la relación entre las creencias de los profesores, el burnout y las diferencias de edad. Participaron 165 profesores de educación secundaria. Se evaluó: actitud hacia la profesión, fuentes de estrés; burnout; eficacia docente, competencia personal, y afrontamiento. Los resultados indicaron que en el grupo de maestros entre 46 y 60 años difirieron del resto en su actitud hacia la profesión, estrategia de afrontamiento y valor de las fuentes de estrés. El burnout fue relacionado con la creencia en la eficacia de la docencia, con una percepción pobre de la propia competencia personal y con ver las condiciones laborales como una fuente importante de estrés. La conclusión fue que el burnout docente depende de una alta expectativa y motivación para enseñar, combinada con una baja percepción de la competencia personal para resolver problemas en general.     

La falacia de la validación personal: Más efectos placebo

RESUMEN

En este artículo se pone a prueba la influencia de efectos placebo en la aceptación de informes evaluativos y diagnósticos por los sujetos. Tras introducir brevemente el tema y plantear las hipótesis, los autores describen el método y los resultados de su investigación. En la discusión explican que estos resultados sugieren que la aceptación del diagnóstico que ofrece un profesional es un fenómeno general independiente de las características personales de los individuos que lo reciben, poniendo en entredicho el fenómeno de la validación personal y, al mismo tiempo, interactúa con determinadas características profesionales de los sujetos, ligadas a imágenes de personalidad a las que son más propensos. Los autores también analizan una limitación importante de su trabajo, el tamaño reducido de la muestra, y finalizan destacando que es el contenido del informe, más que el tipo de pruebas o profesionales, lo que parece afectar diferencialmente a distintos grupos profesionales.     

APP conference summary

This is an account of the extended assessment of a 22-year-old man who was initially sent for a court report, having been accused of setting fires. He had a history both of delinquency and, importantly, of childhood asthma. Although he proved unable to engage in psychotherapy, some management was provided, such as Winnicott advocates in cases of delinquency. This paper explores the symbolic meanings and functions of the patient's delinquent acts, drawing upon theoretical concepts from Freud, Aichhorn, and Deutsch. Of particular importance is the link between this patient's delinquency, his asthma, and the unresolved mourning for his dead mother which he carried not simply for himself but for his whole family.     

The Consequences and Correction of Inflation in Personal Savings Estimates in Specific Future Time Frames

We examined the consequences of personal savings estimate inflation that occurs when decision makers provide savings estimates for specific future months when compared with the next month or the next year time frames, along with a method to attenuate this bias. The results of three experiments showed that the savings estimate inflation leads to significantly larger estimates of desired nest egg size (Experiment 1) and preference for riskier choices in other financial domains such as investment and employment decisions (Experiment 2). An attempt to attenuate this bias revealed that it is corrected when individuals provide a budgeting estimate prior to giving a savings estimate (Experiment 3). The theoretical and practical implications of the findings are discussed. Copyright © 2012 John Wiley & Sons, Ltd.     

Mandatory personal therapy: does the evidence justify the practice? In debate

ABSTRACT

The article addresses the question of whether the practice of mandatory personal therapy, followed by several training organisations, is justified by existing research and evidence. In doing so, it discusses some implications of this training requirement from an ethical and ideological standpoint, raising questions of import for training organisations and highlighting avenues for further research.